Tuesday 29 January 2019 – C3RI Lunchtime Seminar with Dr Cathy Leung (senior lecturer from Hang Seng University, Hong Kong)
![](https://i0.wp.com/blogs.shu.ac.uk/c3riimpact/files/2019/01/2019-01-29-LEUNG-Cathy-seminar.jpg?resize=860%2C260&ssl=1)
Title: Out of the sin-bin and into your e-shopping trolley: The case of Taobao’s doppelganger brand image Speaker: Dr. Leung Miu Yee (Cathy), Senior Lecturer from Hang Seng University in Hong Kong Date and time: Tuesday 29 January 2019, 1pm-2pm Hosted by: Dr Frances Slack Abstract One of the most influential ways to differentiate from key competitors is to use […]
Read more