Design Futures shortlisted in two categories for the UK Packaging Awards 2023
Design Futures has been shortlisted once again for UK Packaging Awards. This year, they are shortlisted for the ‘Design Team of the Year’ Performance Award. They have also been nominated for their innovative packaging design for local chocolate company Trupig Vegan in the ‘Corrugated: Online Retail and Consumer Goods’ Quality Award category.
Speaking about the design for Trupig, Design Futures Packaging Director John Kirkby said
The Trupig Vegan pack is an excellent example of how pack structure and pack graphics can work together to create a truly innovative design. The pack is made from sustainable corrugated paperboard and is fully recyclable / compostable if discarded by the end user. The hope, however, is that the pack will be kept by the end user due to its attractive design and they will reused it for something else.
Lily Gaskell, owner of Trupig Vegan, said:
“Since introducing these boxes our connection with our customers has grown. It tells our story perfectly.
It’s also raised our profile amongst a new audience who have seen the boxes on social media and gone on to become regular customers. Our online sales are up 14% from this period last year, with the total order value increasing 24%, demonstrating customers order more items in order to receive them in the pig box.
Lastly, we have not seen the usual post-Easter dip in sales. Since we began using the pig box 54% of traffic online is new vs returning, 18% higher than the previous period.”
Design Futures has been working with Trupig Vegan for several years as a result of the Sheffield Innovation Programme (SIP), a regional regional initiative to stimulate business growth and develop relationships with SMEs. John said:
We first met Lily Gaskell in October 2019 when she signed up for an ERDF funded SIP2 project. We have worked with her on many projects since then including a full brand redesign and providing various pack structures.
The Design Futures Packaging team is recognised as one of the best packaging design teams in the country, having won ‘Design Team of the Year’ in 2015, 2017, 2019, 2020 and 2021. Since first entering the UK Packaging Awards in 2015, they have also been recognised for their innovative concepts and expertise in more sustainable packaging solutions, winning ‘Resource Efficient Pack of the year’ in 2020.
The Design Futures Packaging team consist of: John Kirkby, Steve Battle, Nick Waddington, Nicola Alexander-Lovell, Sarah Beattie, Natalie Turner and Kate Philp, and is supported by the wider ADMRC team.
Related news >> Design Futures wins at 2020 Packaging Awards
The UK Packaging Awards ceremony takes place in London on Thursday 12 October 2023.
For more information and to view the full shortlist, please visit the UK Packaging Awards 2023 website.