The Albuquerque Film & Music Festival screening Professor Virginia Heath and Professor Paul Atkinson’s ‘Three Chords and the Truth’

Still from Three Chords and the Truth by Paul Atkinson and Virginia Heath and AMFX logo

Three Chords and the Truth screens at the Albuquerque Film & Music Festival (AFMX) in New Mexico this week. AFMX is entering its seventh year and brings together award-winning and up-and-coming filmmakers and musicians from around the world to showcase and celebrate film and music, and provide a platform for education, collaboration, discovery and the sharing of impactful stories. The festival runs from Tuesday 24 to Sunday 29 September 2019

The film is an Art and Design Research Centre (ADRC) research collaboration between Professor Virginia Heath as film director and Professor Paul Atkinson (Design & Design History) as researcher and writer. Three Chords and the Truth is about the ‘Cigar Box Guitar Revolution’ and celebrating the democratic, anti-corporate, maverick spirit of it. The film will be screening in competition on Wednesday 25 September at the Pueblo Deco picture palace KiMo Theatre.

See the festival programme here.

Thanks to all the brilliant makers and players who inspired and collaborated on the film.


Virginia Heath is Professor of Film in the Art and Design Research Centre at Sheffield Hallam University. She is a multi-award winning writer/director with New Zealand and UK nationality. She directs documentary and drama films including the acclaimed, BAFTA nominated, From Scotland With Love and Berlinale award winning Relativity.

Paul Atkinson is Professor of Design and Design History in the Art and Design Research Centre at Sheffield Hallam University. He is the author of various books and articles that have explored the design history of the computer, the design history of the electric guitar, the relationship between amateur and professional design practice and the history of the DIY and Maker Movements.