Design Futures’ Dr Alaster Yoxall featured on Rip Off Britain

Packaging expert Dr Alaster Yoxall joins Gloria Hunniford and a trio of British bodybuilders including the current Mr Universe to examine packaging accessibility on Rip Off Britain.

One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three bodybuilders.

Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre.