Case Studies

These Connected U case studies about the use of LinkedIn confirm the importance of developing and maintaining an online profile for student employability and for academic professional presence. 16 written case studies and 12 video case studies were produced. Each tell a story and contain guidance based upon a range of experiences in using and promoting the use of LinkedIn. This overview of case studies introduces the respondents and summarises the main conclusions.

These studies are organised according to the type respondent. All have a written case study in which you will find a range of useful advice and most have a video case study so you can hear more about each person and their experience.


Kathryn Palmer (Content Marketing Executive, Emerald Group Publishing) written case study | video page |

Natalie Coaten (Marketing Specialist, IBM) written case study  | video page |

Martyn Robotham (Applied Computing graduate) written case study  | video page |

Velcho Aleksandrov (Marketing graduate) written case study  | video page |

Jonny Douglas (graduate and director of MADE with DESIGN) written case study  | video page |

Adam Beck (Graphic Design graduate) written case study

Melissa Timmins (Communications Officer, NHS) written case study


Smita Poojary (International MBA student) written case study  | video page |

Academic Staff

Sue Beckingham (Educational Developer, faculty TEL Lead and Lecturer) written case study  | video page |

Michelle Blackburn (Lecturer in Student Engagement and Employment Lead) written case study  | video page |

Anne Nortcliffe (Programme Leader, Industrial Collaborative Engineering, and Placement Tutor) written case study

Anne Doncaster (Lecturer in Digital Media Production and creative practitioner) written case study  | video page |

Andrew Hirst (Teaching Fellow in Work-Based Learning) written case study  | video page |


James Craven (Professional Headhunter, Sagar Wright) written case study   | video page |

Greg Thompson (Education Liaison Coordinator, Financial & Legal Skills Partnership) written case study   | video page |

Alexis Kalmar on Healthcare Professionals – wriiten interview


Rachel Firth (Senior Careers Adviser) written case study   | video page |

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