Natalie Coaten

Marketing Specialist, IBM
After completing her studies at Sheffield Hallam University, Natalie began working for IBM. She discusses the importance of distinguishing the purpose of LinkedIn in comparison to other social networking sites. She also reflects on the benefits of LinkedIn during her placement year, how she used it as a research tool to prepare for interviews and the significance of LinkedIn as a networking website in her professional role.
Natalie Coaten’s written case study

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