Tuesday 21st January 2020 – Lunchtime Seminar with Dr Cathy Leung (Senior Lecturer from Hang Seng University, Hong Kong)

Title: Boosting students’ learning through the Case Method: Analysing e-business Taobao Speaker: Dr. Leung Miu Yee (Cathy), Senior Lecturer from Hang Seng University in Hong Kong Date and time: Tuesday 21st January 2020, 1pm-2pm Abstract Unlike lectures, case method classes unfold without a detailed script. In practice, they pursue opportunities and “teachable moments” that emerge throughout the discussion, and deftly […]

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Tuesday 29 January 2019 – C3RI Lunchtime Seminar with Dr Cathy Leung (senior lecturer from Hang Seng University, Hong Kong)

Title: Out of the sin-bin and into your e-shopping trolley: The case of Taobao’s doppelganger brand image Speaker: Dr. Leung Miu Yee (Cathy), Senior Lecturer from Hang Seng University in Hong Kong Date and time: Tuesday 29 January 2019, 1pm-2pm Hosted by: Dr Frances Slack Abstract One of the most influential ways to differentiate from key competitors is to use […]

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