Tuesday 29 January 2019 – C3RI Lunchtime Seminar with Dr Cathy Leung (senior lecturer from Hang Seng University, Hong Kong)
Title: Out of the sin-bin and into your e-shopping trolley: The case of Taobao’s doppelganger brand image Speaker: Dr. Leung Miu Yee (Cathy), Senior Lecturer from Hang Seng University in Hong Kong Date and time: Tuesday 29 January 2019, 1pm-2pm Hosted by: Dr Frances Slack Abstract One of the most influential ways to differentiate from key competitors is to use […]
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