Design Future’s John Kirkby features on ‘Rip Off Britain’ discussing food packaging

John Kirkby, Creative Director of Sheffield Hallam University’s commercially focused product and packaging design consultancy group Design Futures was featured as a packaging expert on BBC One’s consumer rights programme Rip Off Britain earlier this week.

John was asked to investigate a famous brand of pie tins, and he filmed a ‘video diary’ looking into the packaging, before taking part in an interview with the programme. The feature can be found on iPlayer here the begins around 15:04, with John’s contribution starting at around 23:55.