Category Archives: wine

What’s Cooking, July 2021

CHEFS logoWhat’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

Below, we have:

  • updates on recent CHEFS members’ activities (including a fantastic range of staff/student research collaborations, a recent webinar on digital storytelling and regional wineries, and Sheffield’s recent Sustainable Food Places Bronze Award);
  • resources/calls for papers/conference announcements (including details for SHU-based colleagues to register for our 13 September online colloquium on digital innovation and wine, plus upcoming abstract deadlines for the Drinking Studies Network Conference and Gastronomy Summit);
  • the usual call for contributions and content for the September 2021 edition of What’s Cooking.

Looking ahead: we’ll be taking a summer break from our monthly virtual research roundtables, but we will be back in September. The roundtables are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

  • Wednesday 15 September, 3-4pm (after a summer hiatus!)

Further dates will be circulated once the autumn teaching timetable is set. Meeting invites (with Zoom link and meeting password) are sent out via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.

Happy reading!

Cheers, Jen

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Recent CHEFS Activities

Some fantastic examples over the past academic year of student/staff research collaborations, with CHEFS colleagues’ research being supported through working with student researchers:

  • Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise) have carried out a range of work (including doing an online media study, managing a Qualtrics survey, doing some qualitative content analysis, and preparing a literature review) as part of a project on digital storytelling, regional identity and the wineries of the Midlands and North region (see next news item!) led by Jennifer Smith Maguire and John Dunning.
  • Megan Flint (MSc Nutrition with Public Health Management) is undertaking a systematic review and meta-analysis on the effects of caffeine on appetite regulation with CHEFS colleagues Jenny Paxman, Lucie Nield and Tony Lynn and Hallam alumnus Beatrice Hunt (MSc Nutrition with Obesity and Weight Management).
  • Nazmin Begum and Grace Agi (both MSc Nutrition with Public Health Management students) have been entering 24 dietary recalls in Nutritics. This is part of a study led by Jo Pearce, which aims to look at mineral intake from both dietary sources and supplements in women, 6-12 months post-partum.
  • Katie Hamilton and Rebecca Gristwood (both BSc Hons Food Marketing Management) are currently undertaking longitudinal research exploring the media representation of stigmastised brands (including media data capture, thematic and content analysis) for Paul Beresford and Craig Hirst.
  • George Wheatley (MSc Food Consumer Marketing and Product Development) and Lauren Hellicar (MSc Nutrition with Public Health Management) have worked together with Jo Pearce and Lucie Nield to interview students in the current PG Food and Nutrition cohort about their thoughts on the Work Related Learning module and have suggested some interesting improvements and changes which the course and module teams are taking forwards for 2022 and 2023 iterations of the module.

Jennifer Smith Maguire and John Dunning have been busy over the past several months with a research project on digital storytelling and the regional wineries of the Midlands and North. (You can find out more about regional wineries here.) The project was funded by SHU (via the Connecting with Professional Practice seed corn fund, and Department of Service Sector Management fieldwork fund), which allowed us to bring Samantha McCormick and Piotr Hipsz onto the team as student researchers (see news item above) to assist with the literature review, media audit, and survey and interviews of regional wineries. On 14 June, the team presented initial findings in a SIP/ERDF-funded webinar, aimed at wine sector stakeholders: regional wineries, regional wine retailers and restaurateurs, and representatives of the national and regional WineGB professional bodies. The webinar recording is available on the CHEFS website, and a final report will be available later in the summer.

CHEFS research made an appearance at Sheffield Hallam University’s online Creating Knowledge Conference, 22-25 June (recordings of sessions are due to be online here in the near future). Sue Campbell presented a poster, ‘Developing a cross University Collaborative Brewing Research Consortium’ on behalf of Susan G. Campbell, Jillian Newton, Danny Allwood, Tim Nichol, Hongwei Zhang, and Jennifer Smith Maguire, and Jen Smith Maguire co-presented a session on ‘Galleries, Wineries and Regional Development: Reflections on LTU/SHU Collaboration’ with Jennifer Frost and Warwick Frost, colleagues from La Trobe University’s Department of Management, Sport and Tourism. Jennifer and Warwick will join CHEFS in the autumn to deliver an online research seminar on their food-related research. Details to come!

Great news for ShefFood! Sheffield (as a city) won a Sustainable Food Places Bronze Award in June 2021, a national award for efforts to create a more sustainable, healthy and fair food system in the city. The bid was submitted on behalf of the city by ShefFood which is made up of voluntary, community, faith, social enterprise, local authority, academic and commercial groups (which includes representation from SHU; CHEFS members Lucie Nield and James Ellerby contributed to the bid). ShefFood is an independent partnership who works with groups in the city and was challenged to evidence successful and wide-ranging action on key issues including promoting healthy and sustainable food, tackling food poverty, addressing diet-related ill health, improving access to affordable healthy food and reducing food waste as well as improving the ecological footprint of the food systems. The next challenge: to move from bronze to silver award and work is already underway! Lucie Nield is looking for another ‘foodie’ staff member of SHU to join the ShefFood group. If anyone is interested, please contact her directly at l.nield@shu.ac.uk.

James Ellerby has moved into a new role with Russell Partnership Collection, an international hospitality and food consultancy. James may have left SHU, but we’re delighted that he’s keeping his links with CHEFS, and looking forward to future opportunities to collaborate!

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Resources/call for papers/conference announcements

Digital Innovation and Wine Online Colloquium, 13 September, 14.00-16.00 (GMT).
This event is intended for colleagues based at Sheffield Hallam University and Excelia, and form part of the ongoing exploration of potential collaborations between SHU and Excelia. The two-hour, online event focuses on digital innovation and wine. Please register as a participant by 1st September. Details, including a draft programme for the event, can be found on the CHEFS event page. Relevant perspectives on the colloquium theme of ‘digital innovation and wine’ may include but are not limited to: Marketing and storytelling; Destination branding; Hospitality and tourism management; Experience economy; Cultural production and consumption; Provenance, authenticity, and heritage; Sensory analysis; Practitioner and industry perspectives. Equally, colleagues with no prior research engagement with wine as an empirical field of study are very welcome to take part. Wine is a fertile area of research, providing ample opportunity for inter-disciplinary and cross-cultural comparative work.

Drinking Studies Network Conference, 13-14 November 2021, Virtual Conference.  Abstract deadline: 31 July 2021.
Since its foundation in 2010 the Drinking Studies Network has grown into a dynamic research community of over 300 members worldwide, from an exceptionally wide range of disciplinary and professional backgrounds. To mark our 10th anniversary – at a year’s delay due to the COVID-19 pandemic – we want to bring together members, old and new, to identify and pursue the major challenges in our rapidly developing field. We invite panels and paper proposals that align with any of the main goals of the conference, which are detailed on the event page here. Papers should normally be no more than 20 minutes in length. Panel proposals (3 papers) are welcome; as are alternative formats. In the interests of the event functioning as a collective conversation we will follow our long-standing policy of not running parallel sessions. This means that the number of papers will be restricted. Priority will go to those proposals that most explicitly – and most interestingly – address the conference goals. Proposals should be of no more than 250 words per speaker, accompanied by a short biography of no more than 100 words. Please send to drinkingstudies@gmail.com by 31 July 2021. We welcome proposals from beyond our current membership: email drinkingstudies@gmail.com to join the DSN (this is free) to become eligible. The conference will take place virtually,  and will be free of charge.

Gastronomy Summit 2022, Oxford Cultural Collective/Ulster University, 11-13 April 2022. Deadline for abstracts: 1 August.
The overarching theme of Gastronomy Summit 2022 is: Developing food and drink destinations in ways that benefit local communities. The Summit’s tracks (themes), which should be the focus of submitted abstracts, papers and posters are:

  • Food, drink and hospitality as catalysts for economic, cultural and social regeneration in urban or rural locations
  • Food, drink and hospitality as catalysts for equality and social cohesion
  • Food, drink and regenerative tourism
  • Food, drink and identity
  • Food, drink and hospitality as catalysts for sustainable development
  • Education in culinary arts and gastronomy (e.g. cultural contextualization, links to destination development)

Submissions may relate to conceptual or empirical research and should normally report on completed studies in one or more of the Summit’s tracks (noted above). Abstracts and papers reporting on substantially developed work in progress will also be considered. You may wish to consider the submission of a poster to report on work in progress. You are encouraged to include commentary on the possible application and impact of your research. The research committee encourages submissions from established researchers, as well as those in the early stages of their academic careers, including doctoral students. Deadlines: submission of paper abstracts (300 words) due 1 August, with full papers if accepted due 1 November; submission of poster proposals due 1 November. Details available online in the Call for Submissions and Posters.

Food and Drink Federation free webinars (registration required)

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be September 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Monday 30 August.

CHEFS blog
Interested in writing a blog? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (j.smith1@shu.ac.uk).

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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What’s Cooking, May 2021

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

Check out our most recent blog from Jenny Paxman, which reviews the socio-cultural dimensions of the pandemic, highlights emergent inequalities, challenges and opportunities for change, and considers how these impact on food security, appetite, nutrition, and food behaviours. It’s a great introduction to SHARe: Sheffield Hallam Appetite Research, a new sub-cluster of CHEFS.

The blog site has recently had a major spring cleaning and update. Check out our:

  • New homepage, which highlights our three main clusters of work within the CHEFS, SHARe and SWEFS (Surplus Waste and Excess Food in Society) clusters;
  • New events page, with information on our monthly research roundtables, September’s Digital Innovation and Wine event (see below!), SHU Brew, and past events;
  • New research page, with an A to Z of highlights of recent member outputs. Have you got something to contribute? Please let Jen (smith1@shu.ac.uk) know—one entry maximum per member, plus a fun challenge to see who can complete the missing letters (A-G, O-P complete; we need H-N and Q-Z!);
  • Updated members page reflecting some of our new additions. Not on there and would like to be? Please let Jen know (smith1@shu.ac.uk).

Below, we have:

  • updates on recent CHEFS members’ activities (including consumer perceptions of post-covid hospitality, a mentoring scheme for food studies students, a collaborative workshop on digital storytelling and wine, research on responses to breastfeeding in public (including a call for survey participants), and involvement in two bids to the Transforming UK Food Systems Call);
  • resources/calls for papers/conference announcements (including 15th May online event ‘Feeding Sheffield Sustainably’, upcoming May events/deadlines, a new report from the Food and Drink Federation, and two upcoming job opportunities at School of Wine & Spirits Business of Burgundy School of Business);
  • the usual call for contributions and content for the July 2021 edition of What’s Cooking.

Finally: a reminder of our monthly virtual research roundtables: an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

  • Wednesday 12 May, 3-4pm
  • Wednesday 16 June, 4-5pm
  • Wednesday 15 September, 3-4pm (after a summer hiatus!)

Meeting invites (with Zoom link and meeting password) are sent out via the CHEFS JISC list (September invite will be circulated shortly).
Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.

Happy reading!

Cheers, Jen

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Recent CHEFS Activities

James Ellerby contributed to Come Back Strong: Hospitality Insight Report, an industry report developed in collaboration with Airship, on consumer attitudes and perceptions in relation to returning to hospitality venues post-covid. James, along with dan Brookman, CEO of Airship also presented the findings via an Institute of Hospitality webinar on 27 April which further laid out the simple steps that businesses of all sizes can take to implement a ‘value exchange’ and introduce a simple loyalty model to generate immediate revenue and drive footfall as the sector reopens.

Jenny Paxman has been working with the SHU Press Office to support ‘Flourish in Food’ a mentoring scheme set up by Hallam alumni Cameron Rigg. The scheme includes 150 food industry mentors paired with Food students all over the country (including Hallam students and alumni mentors). The scheme aims to help students gain general food industry advice, and offer application and interview support, motivation and guidance, and networking opportunities within the food industry. Further details available on Flourish in Food’s website, or email flourishinfoodmentoring@gmail.com.

John Dunning, Jennifer Smith Maguire and Valentina Kirova (at Excelia) will be hosting an online research colloquium on 13th September, on the topic of ‘digital innovation and wine’. Relevant perspectives on the workshop theme of ‘digital innovation and wine’ may include but are not limited to:

  • Marketing and storytelling
  • Destination branding
  • Hospitality and tourism management
  • Experience economy
  • Cultural production and consumption
  • Sensory analysis
  • Provenance, authenticity and heritage
  • Practitioner and industry perspectives

Colleagues with no prior research engagement with wine as an empirical field of study are very welcome to take part. Wine is a fertile area of research, providing ample opportunity for inter-disciplinary and cross-cultural comparative work. Full details are available on the CHEFS Events page. A formal invitation to register to participate will be circulated in mid-May.

Cecile Morris and MSc Nutrition with Public Health Management student Amy Furness are carrying out research on emotional responses to breastfeeding in public. The first phase of the research is a survey, which will act as a gateway to recruit interview participants for a second phase of the project. The survey is accessible here. Please share widely; the survey runs until 31 May. Amy’s research is part of a wider project on attitudes towards breastfeeding in public. The health benefits of breastfeeding are well documented for mothers and babies alike, however, breastfeeding rates remain low in the UK. Negative attitudes towards breastfeeding in public are an important contributing factor in breastfeeding discontinuation. Well publicised examples of breastfeeding mothers being asked to cover up have exacerbated this. We know that some segments of the population are more likely to support / oppose breastfeeding in public and attempts to identify articulated reasons for being unsupportive of breastfeeding in public have provided some valuable background information. However, readers’ comments on articles reporting breastfeeding in public incidents provide evidence of a charged emotional context. Despite this, emotional responses from members of the public to breastfeeding in public have not been rigorously investigated and reported. If you have any questions about the research, please get in touch with Cecile.

CHEFS members have been involved with two recent first stage bids to the second UKRI Transforming UK Food Systems Call. James Ellerby, Alisha Ali and Jenny Paxman were involved in a bid led by University of Sheffield on ‘Creating a micro-urban food system for catalysing capabilities to grow, prepare and share healthy sustainable food.’ Jennifer Smith Maguire was co-applicant on ‘Pulses for health and the environment’, a bid led by Professor Martin Howarth of the National Centre of Excellence for Food Engineering along with SHU colleagues Bipro Dubey and Robert Bradshaw.

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Resources/call for papers/conference announcements

Feeding Sheffield Sustainably, Saturday 15 May, 1-4 pm. Register here.
The Festival of Debate’s Feeding Sheffield Sustainably is a free, half-day conference that will happen virtually on Saturday 15th May, featuring talks from speakers working across Sheffield’s food system. The key purpose of the event is to bring civil society organisations who work in local food production, food waste and food poverty initiatives together to discuss how their work can complement and reinvigorate our approach to food in Sheffield. Speakers include: Prof Duncan Cameron (University of Sheffield, Institute for Sustainable Food); Dr Alexandra Sexton (University of Sheffield, Institute for Sustainable Food); Debbie Mathews (Manor & Castle Development Trust & S2 Food Bank); Gareth Roberts (Sheffield Food Partnership & Regather); Rene Meijer (Food Works); Sam Evans (S6 Food Bank); Martin Yarnit (Food Hubs); Sue Pearson (Heeley City Farm); Fran Halsall (Regather).

SHEFF-Yield webinar, Thursday 27 May, 6pm. Register here.
This is the sixth webinar from the SHEFF-Yield series that aims to teach Sheffield community how and why to grow your own food at home. Speaker Anton Rosenfeld from Garden Organic will give a talk on ‘Practical Organic Growing: Beyond not using chemicals.’

Sheffield Alcohol Research Group Early Career Alcohol Research Symposium, 6-7 July 2021 (online). Deadline for abstracts: 24 May.
This two day online symposium is aimed at early career researchers (ECRs), working in the field of alcohol from both public health and social perspectives. The symposium is designed to give ECRs a new platform to discuss and present their research, in an environment that facilitates research dissemination, mentoring, and networking. Abstract submission and registration are now open. If you wish to submit an abstract, please fill in this form no later than the 24 May 2021. For more details and a registration link, please see attached or visit the website. 

BSA Alcohol Studies Group Virtual Workshop, Wednesday 15th September 2021, ‘Thinking critically about lived experience of alcohol in social science research and teaching’. Deadline for abstracts: 30 May.
Our next study group event will be structured around the broad theme of ‘lived experience’ of alcohol, in social science research and teaching. We aim for this to be a supportive event for open reflection and discussion. We welcome 20 minute presentations in the traditional PowerPoint type format but would consider presentations in other formats which can be delivered online. The event is open to all. The event is free for BSA members. There will be a £10 minimum charge for non-members, though some free places may be available for non-members on request. Please submit your abstract of no more than 200 words by 30th May 2021 to the convenors claire.markham@ntu.ac.uk or kat.jackson@newcastle.ac.uk, or please get in touch if you have any questions or would like more information.

Gastronomy Summit 2022, Oxford Cultural Collective/Ulster University, 11-13 April 2022. Deadline for abstracts: 1 August.
The overarching theme of Gastronomy Summit 2022 is: Developing food and drink destinations in ways that benefit local communities. The Summit’s tracks (themes), which should be the focus of submitted abstracts, papers and posters are:

  • Food, drink and hospitality as catalysts for economic, cultural and social regeneration in urban or rural locations
  • Food, drink and hospitality as catalysts for equality and social cohesion
  • Food, drink and regenerative tourism
  • Food, drink and identity
  • Food, drink and hospitality as catalysts for sustainable development
  • Education in culinary arts and gastronomy (e.g. cultural contextualization, links to destination development)

Submissions may relate to conceptual or empirical research and should normally report on completed studies in one or more of the Summit’s tracks (noted above). Abstracts and papers reporting on substantially developed work in progress will also be considered. You may wish to consider the submission of a poster to report on work in progress. You are encouraged to include commentary on the possible application and impact of your research. The research committee encourages submissions from established researchers, as well as those in the early stages of their academic careers, including doctoral students. Deadlines: submission of paper abstracts (300 words) due 1 August, with full papers if accepted due 1 November; submission of poster proposals due 1 November. Full details available online in the Call for Submissions and Posters.

Food and Drink Federation/Santander UK food and drink export report: Food and Drink Industry Report 2021
The report looks at the impacts of the COVID-19 pandemic on UK food and drink exports in 2020, and finds that exports fell by 9.7% in 2020 compared to the previous year, totalling £21.3bn, despite sporadic re-openings of the hospitality and travel sectors. The report includes a focus on exports to four growth markets with insights from specialists in Santander’s export team: the United States, and key members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Canada, Australia and New Zealand. The report also looks at the export performance of producers in the UK’s nations and regions, with insights provided by FDF Scotland and FDF Cymru. Report is free to download.

Job opportunities: Burgundy School of Business
The School of Wine & Spirits Business of Burgundy School of Business, in Dijon, France, is looking for initial expressions of interest, in advance of recruiting staff from September 2021. Expressions of interest (and/or requests for further details about the posts can be had from either Nikos Georgantzis nikolaos.georgantzis@bsb-education.com or Steve Charters steve.charters@bsb-education.com. There are two posts available:

  • Research-Teacher in Wine and Spirits Business. This is a senior position for an academic from one of the business disciplines to carry out research and to teach. We are a small but dynamic, multicultural research team who work very cooperatively, and this would suit someone who enjoys working with others. The teaching load is to be determined, depending on overall responsibilities, but will be designed to suit an active researcher. A background in any discipline will be welcomed, but applications from those with experience of general Management, Strategy, Hospitality or Distribution will especially welcome, as will those from academics who have done work specifically in the field of spirits.  Experience in the wine and spirits is not essential, but a willingness to focus on the field is.
  • Research Assistant/Post-Doctoral Researcher. There is a post for a Research Assistant. This is designed either for a PhD student who is looking for some employment in the field whilst they complete their thesis, or for a Post-Doc.  The responsibilities will include assisting our researchers on their projects (especially one funded by the European Union) and a level of teaching, to be determined. It is expected that the successful applicant will have some experience in the field of wine or spirits (or possible more broadly food) and be willing to concentrate on this area in their work.  As we are a School of Business and anticipate that the applicants will submit/have a doctorate in one of these, but we would be willing to consider other disciplines if they were relevant to our focus.

For both positions good written and spoken English is essential (most of our courses are taught in English).  French is helpful but not essential, and support and teaching will be available to any non-French speaking person who is appointed.  A willingness to focus on wine and/or spirits is also a given!

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Call for content for the next edition of What’s Cooking
The next edition of What’s Cooking will be July 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 24 June.

CHEFS blog
Interested in writing a blog? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (j.smith1@shu.ac.uk).

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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What’s Cooking, March 2021

 What’s Cooking, March 2021

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

Below, we have:

  • updates on recent CHEFS activities (including developments in working with the Wine and Spirit Education Trust; a research output on Chinese wine gifting; new research on lifestyle interventions for women with infertility, and community engagement in alcohol licensing; the 2022 Nutrition Society conference; and a Horizon 2020 bid on food waste and vulnerable consumers);
  • resources/calls for papers/conference announcements (including a fully funded PhD on food insecurity; online events on drug history and harmful drinking; an archival resource of cookbooks), and the usual call for content for the May 2021 edition of What’s Cooking.

Finally: a reminder of the upcoming monthly virtual research roundtables: an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

  • Wednesday 17 March, 4-5pm
  • Wednesday 14 April, 2-3pm
  • Wednesday 12 May, 3-4pm
  • Wednesday 16 June, 4-5pm

Meeting invites (with Zoom link and meeting password) have been sent out via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.

Happy reading!

Cheers, Jen

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Recent CHEFS Activities

John Dunning is leading an application for the Department of Service Sector Management of Sheffield Hallam University to become a Wine and Spirit Education Trust (WSET) Approved Programme Provider (APP). This will mean that we will be able to run a range of WSET wine courses, which will provide great opportunities to widen wine study and research for our students, CHEFS members, DSSM colleagues and other interested parties. Further updates to come as this exciting development progresses. For more information or general enquiries, please contact Dr John Dunning, DipWSET, FWS: J.Dunning@shu.ac.uk

Jennifer Smith Maguire and John Dunning completed the first output from their research on Chinese wine gifting practices, which will appear as a chapter in the forthcoming Routledge collection, Wine and The Gift: From Production to Consumption. Wine is increasingly popular in China, but familiarity with and knowledge of wine remain relatively low. Gifting plays an integral role in the expression of Chinese cultural values, as a process through which respect is demonstrated and social ties and mutual obligations are fostered. However, how does that process unfold when knowledge of the intended honorific meaning of the gift cannot be taken for granted? Semi-standardized interviews, complemented by photo elicitation activities, were conducted with a small sample of Chinese consumers of varying ages and levels of wine involvement. The analysis highlights the contingent and laborious accomplishment of gifting: a well-chosen gift involves a series of adjustments made by the gift-giver, to ensure the gift is calibrated to reflect the giver-recipient relationship, and aligned to the recipient’s capacity to appreciate the gift. In adopting a sociological perspective on gifting as consumption, the chapter contributes novel qualitative insights to existing knowledge of wine-related Chinese consumer behaviour.

Lucie Nield is working with the Fit 4 Baby Research Group based in Teesside and coordinated by Tees Valley Sport. The aim of the research is to develop a co-designed lifestyle intervention for women with infertility. The work encompasses a systematic review, focus groups and interviews with services users and specialists in the field of fertility to look at the existing evidence base and what an ideal intervention would look like. She is involved in the systematic review and on the steering group. A co-designed intervention will then be developed, piloted and evaluated with further review undertaken. A second ‘tweaked’ intervention will then be piloted. The project is funded by Sport England and the systematic review should be complete by early Spring.

Joanna Reynolds has a new PhD student, Filip Djordjevic, starting in March as part of the La Trobe University – Sheffield Hallam University collaboration. Based primarily at La Trobe in Melbourne, but with co-supervision from Jo Reynolds and Paul Hickman (SHU, Department of Psychology, Sociology & Politics), Filip will be conducting research into processes and impacts of community engagement in alcohol licensing decisions in Australia and the UK. He will be exploring several case studies in each country, with particular attention on understanding impacts of engagement for disadvantaged groups. If you would like to know more, or know of any examples of communities influencing alcohol licensing, please contact Jo Reynolds: joanna.reynolds@shu.ac.uk

Jenny Paxman has been involved in a successful bid to host the 2022 annual Nutrition Society Summer Meeting in Sheffield (12-15 July, 2022). The competitive bid to host 400 delegates in the city across the four day conference was put together by Marketing Sheffield’s Conference Team, Sheffield Hallam University (SHU) and the University of Sheffield (UoS). The team in Sheffield brings together local expertise around the theme of food and nutrition and internationally renowned speakers with a view to exploring the pathway to a sustainable food future, looking at areas such as building ethical food systems, eroding nutritional inequalities and sustaining an ageing population. From Sheffield Hallam the conference team is led by Jenny Paxman, Subject Group Leader for Food and Nutrition at SHU, with support from Lucie Nield joined by colleagues from the University of Sheffield, Dr Liz Williams from The Human Nutrition Unit and Dr Sam Caton from The Institute for Sustainable Food.

Dianne Dean has been involved in a Horizon 2020 project bid: ‘A Systemic Approach to Reducing Waste and Producing Food with Improved Accessibility, Welfare, Affordability, and Sustainability that is Transformational and Engaging’ (AWAYSTE). Di, along with Pallavi Singh, Michael Benson and John Kirkby, are responsible for work package 1, which aims to build a deeper understanding of vulnerable consumer’s relationship with food. The research will focus on providing insight into how vulnerable consumers purchase food, what type of food they consume, what is the choice criteria, how they manage their food waste, if/how they recycle and understand their acceptance of novel food and sustainable packaging. This information will help guide other work packages in the project to co-create sustainable food products using new technologies that has the vulnerable consumer in mind.

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Resources/call for papers/conference announcements

Funded PhD studentship on food insecurity; deadline 12th March

Opportunity to apply for a fully funded ESRC CASE PhD studentship, to a suitably qualified candidate, working in the field of food insecurity. Based at the University of Liverpool, working in collaboration with a local social enterprise, Can Cook, we aim to critically evaluate food charity, taking into account diet, food choice, and psychological wellbeing and will look at the optimum process to support food security at the scale of community and household. Further particulars about the studentship can be obtained from either Alan Southern or Charlotte Hardman at the University of Liverpool. Details of how to apply can be found on the University of Liverpool web pages here. The deadline for applications is March 12th.

Zoom roundtable on drug history, 9th March

The Alcohol and Drug Historical Society are hosting a round table on ‘The Past, Present, and Future of Drug History’. The event is free and open to the public. Tuesday, March 9, 2021, 5-7PM (Eastern Standard Time—note the North American time zone!). Registration is required: register here. Participants:

  • Paul Gootenberg, Stony Brook University, “The Globalization of Drug History, 1990-2020”
  • Miriam Kingsberg Kadia, University of Colorado Boulder, “The Historiography of Drugs in East Asia”
  • Emily Dufton, George Washington University, “Still Searching for the Holy Grail: The Long History of Medication Assisted Treatment in the US”
  • Lucas Richert, University of Wisconsin, Madison, “The Intersection of Drug History and Pharmacy History”

DARC research seminar on harmful drinking, 17th March

Drug and Alcohol Research Centre seminar by James Morris on ‘Why harmful drinkers reject change: coping and cognition in maintaining heavy drinking’ on 17th March. Details and registration here.

Digital cookbook archive

The Internet Archive is a non-profit library of millions of free books, movies, software, music, websites, and more. It’s Cookbooks and Home Economics Collection has over 10,000 vintage recipe books available for free in digital form (a useful overview introducing the collection is here).

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be May 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 29 April.

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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What’s Cooking, April 2020

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

In this April 2020 edition:

  • An update on CHEFS activities;
  • Call for content for the June 2020 edition of What’s Cooking.

In these strange and unsettling times, I hope a little CHEFS news will brighten your day.

Stay well!
Cheers, Jen

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Recent CHEFS Activities

Jillian Newton is leading SHU BREW 2020, a one-day conference specifically curated for the microbrewing community, with invited academic and industry speakers, beer tasting and networking. The event is currently scheduled to take place on July 16th, although that is being kept under review due to the coronavirus situation. Nevertheless, the event planning has brought a range colleagues together in new ways, and has already attracted registrations (register here). Find out more on the SHU BREW 2020 webpage.

Paul Beresford and Craig Hirst had their article ‘How Consumers Reconcile Discordant Food Retailer Brand Images’ accepted for publication in the Journal of Marketing Management. The article is based on part of their data from on ongoing longitudinal analysis of discount food retailer switching behaviour. This particular study is positioned in relation to the evolving market conditions of UK grocery retail and offers insight into the consumer led co-creative processes underlying the switching behaviour to discount food retailers by middle-class consumers. Based on phenomenological interviews with ideographic analysis, this research draws on theories related to cultural branding and brand relationships, to demonstrate how consumers negotiate individuated brand meanings. It reveals how, in spite of normative marketplace discourses, consumers are able to reframe and negotiate personally relevant meanings suitable to their own lifestyles and life projects. In so doing, this study contributes to the literature by offering an account of how brand relationships are appropriated in negotiations with stigmatised brand images to make them relevant and suitable for hitherto incongruent market segments. The findings therefore hold relevance for grocery retail managers and other practitioners engaged with the management of low involvement and mundane brands, who will have a better understanding of the process through which such relationships manifest themselves in food retail switching behaviour. Craig and Paul are now pulling together a partner paper that looks at how the news media is playing a role in this process through the stories they report about grocery retail brands over time.

Dianne Dean, Pallavi Singh, Katie Dunn and Wei Chen have been invited to provide an outline bid for the Leverhulme Trust  and is worth approximately £240,000. The bid focusses on food waste which is a global problem, and household food waste in developed countries is a serious concern. However, this trend is also becoming an issue in newly emerging economies where food has traditionally been scarce and optimising food resources was crucial. The team seek to understand what food frugality practices continue to be used and what are being lost. It appears that we have forgotten how to treasure food so this research focuses on how intergenerational attitudes towards food waste are transferred, what food knowledge has been lost and how relearning can be incorporated into family practices. The team hopes to recruit two PhD students to conduct research in both India and China and help to build critical mass for the SWEFS and CHEFS research clusters.

Jennifer Smith Maguire recently had two articles published related to her research on wine and wine markets. “Aesthetic logics, terroir and the lamination of grower champagne” appears in Consumption, Markets and Culture in a special issue on ‘Taste’ and is co-authored Steve Charters (School of Wine & Spirits Business, Burgundy School of Business). Through an analysis of how ‘big brand’ and ‘grower’ champagnes are represented by trade associations, small-scale producers and wine writers, they develop the concept of lamination for making sense of how aesthetic logics shape markets. The other article comes from research with colleagues at La Trobe University: “Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door,” co-authored with Warwick Frost, Jennifer Frost and Paul Strickland, appears in the International Journal of Hospitality Management. Drawing from interviews with representatives of wineries in southern Australia, the article examines issues of heritage, authenticity, branding and storytelling.

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be June 2020. Please send content (updates up to 200 words (images optional), and relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 28 May. 

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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The Sparkling Symposium, 28 November 2019

photo of symposium programme

Photo credit: Judith Boyle

Many thanks to all who could join us yesterday at Sheffield Hallam University for the Sparkling Symposium, hosted by the CHEFS research cluster and sponsored by Sheffield Business School, Department of Service Sector Management.

The event brought together academics and industry professionals, including wine makers, winery owners, wine retailers and wine writers, to discuss present and future directions of champagne and sparkling wine, with a focus on the British context.

The afternoon began with comments from co-organisers Professor Jennifer Smith Maguire and Dr John Dunning, welcoming 48 participants from across the UK and beyond. The Symposium marked the external launch of the CHEFS (Culture, Health, Environment, Food and Society) research cluster, and signalled the group’s commitment to fostering interdisciplinary dialogue and collaboration between academics and practitioners with regard to the socio-cultural dimensions of food and drink. What could be a better first topic of discussion than sparkling wine?

John Dunning and Jennifer Smith Maguire open the symposium

Photo credit: James Ellerby

Professor Marion Demossier delivered the first keynote: ‘Critical Reflexions on Terroir,’ in which she explored the questions of ‘What do people do with the notion of terroir?’ and ‘What does terroir do to wine?’ Drawing on 30 years of fieldwork in Burgundy and recent work in New Zealand and the UK, Marion outlined the powerful instruments and strategies that have linked place, taste and quality, and highlighted some of their potential disadvantages, including the homogenization of local cultures and environments, and the loss of authentic connections between people and place.

Marion Demossier delivering keynote Marion Demossier delivering keynote

Rebecca Gibb MW delivered the second keynote: ‘Uncorking the sparkling wine world,’ exploring some of the socio-political struggles and technological advances that underpinned the historical development of champagne. She then provided a critical analysis of the relative successes and failures of other sparkling wines. Drawing comparisons between champagne, cava, prosecco and New Zealand sparkling, Rebecca concluded by outlining some of the key factors for champagne’s enduring market success.

Rebecca Gibb delivering keynote Rebecca Gibb delivering keynote

Following a lively question and answer session, and a break for tea, coffee and cake, the Symposium resumed with Jennifer Smith Maguire outlining ‘A changing market context’ for champagne and sparkling wine in the British context. Jennifer discussed four factors that help to understand the increasingly diverse UK sparkling wine market, highlighting changing attitudes of consumers, producers and market gatekeepers such as wine journalists with regard to luxury brands, hierarchies of cultural legitimacy, desires for the hand-crafted and authentic, and a sense of taste for place and novelty.

Jennifer Smith Maguire delivering presentation

Photo credit: Helenka Brown

Participants were then treated to an entertaining and educational tasting of four champagnes, led by Rebecca and John. A highly scientific poll of participants revealed a wide spread of favourites, with each wine receiving votes for best in show: à chacun son gout!

4 tasting glasses

Photo credit: Emma Martin

John Dunning and Rebecca Gibb leading the tasting

The final major portion of the Symposium was devoted to a panel discussion of the present and future of sparkling wine. The panel included Marion Demossier, Rebecca Gibb, Mr John Mitchell and Dr Gregory Dunn. John, the owner and director of Sheffield’s Mitchells Wines, shared his insights as to the changing tastes of British consumers over his 50 years in the wine and spirits trade as a retailer and wholesaler. Greg reflected on the industry from the perspective of his research, role as the Head of Plumpton College’s Wine Division and experience as the Programme Manager for Plumpton’s MSc Viticulture & Oenology. Greg skilfully chaired the session to ensure ample contributions from the audience of both comments and questions. The panel ended with a final challenge to the panellists, asking for their recommendations as to how best to attract under-30 consumers to English sparkling wine.

Panel discussion (Greg Dunn, Rebecca Gibb, John Mitchell, Marion Demossier) James Ellerby pouring for the reception

After a stimulating afternoon of presentations and discussion—and many rounds of thanks to all involved—the Symposium concluded with a wine and canapé reception. Judging by the volume of conversations in the room, there was plenty of appetite for further discussion.

Thanks once again to all who took part. Until next time!

 

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Call for abstracts for the Routledge Handbook of Wine and Culture

Routledge have recently commissioned an interdisciplinary editorial team to produce a comprehensive Handbook of Wine and Culture. I am overseeing the sociological contributions; my fellow editors are Steve Charters, Marion Demossier, Jackie Dutton, Graham Harding, Denton Marks and Tim Unwin.

For those of you who research wine, please consider submitting an abstract. Full details in the Contributor Briefing:

Routledge Handbook of Wine and Culture Contributor Briefing

Key dates and details:

  • Chapter abstract deadline: 31 January 2020.  Abstracts are 250 words; please indicate which of the sections (1-10, outlined in the Contributor Briefing) you consider the best fit. The final decision on this will come from the editors, but it helps to know your thoughts.
  • Decision on abstracts: 13 March 2020. If accepted:
  • Initial chapter deadline: 31 July 2020. Chapters are 4,000-6,000 words, including references.
  • Post-revision chapter deadline: 30 November 2020.

Please let me know if you’ve got any questions!

Jen

Professor Jennifer Smith Maguire
Sheffield Business School | Sheffield Hallam University
j.smith1@shu.ac.uk

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Wine, terroir and doing things differently

Elmar* is an organic winemaker. His winery is about an hour’s drive from Cape Town in South Africa, at the end of a steep, rutted dirt track, which itself branches off from a small unpaved road. I feel as if I’ve left the rest of the world behind as I drive to meet him for our interview. His vineyards—2 hectares of which are planted with cabernet sauvignon vines—are incredibly verdant. He tells me that it’s a radically different scene from when he first bought the farm twenty-five years. Then, the land was denuded, and the soil was “dead;” now, every square inch is teeming with life and the ground feels springy under our feet.

photo of a verdant vineyard

Elmar is a small-scale producer, making only about 8,000 bottles a year of his award-winning wine. Working in alignment with organic methods means he can “feel good” about what he does. However, he tells me:

There’s a flipside to every coin. Your crops go down, you don’t get the same volumes, and I don’t believe the premium that you get on your product balances the reduction in the crops. So, economically, it makes more sense to farm conventionally. 

For many of us, wine is simply a matter of consumption, leisure and pleasure. However, wine is also a livelihood. The costs and benefits that follow from Elmar’s decisions about his production methods inform the daily realities of being able to feed and house his family and pay the bills. So, if conventional methods make “more sense,” why work organically? He says:

Because it’s sustainable. You can carry on doing this. Whereas the other way…the day of reckoning is going to come.

And would he consider scaling up his production to meet the potential demand for his award-winning wines? He answers without hesitation:

No. I am making a living, and there’s absolutely no need to go bigger at all. […] The bigger you go, the more people you need to employ, the more marketing you need to do, the more managers you need. And you know, all of those come with their costs. And in the end, what’s it that you take home?

On two fronts, therefore, Elmar is doing things differently. He uses organic rather than conventional farming practices, and his business orientation runs counter to the usual pursuit of profit, growth and market expansion. Nevertheless, his orientation to wine production is absolutely in line with the established culture of fine wine. As he says:

We’re not making wine that is the same as everybody else’s wine. We’re trying to…express place that’s unique. And the wines that you taste here will not taste like anybody else’s wine.

In the terminology of the wine world, Elmar is talking about expressing the terroir of his wines: the idea of a unique link between the place and culture of production (e.g. soil, climate, topography, heritage) and the resulting wine.

 

Over the past ten years, I have interviewed a range of winemakers in South Africa, France and Australia. Some of them (like Elmar) identify as ‘organic,’ others as ‘biodynamic’ or ‘natural.’ Regardless of their chosen label, they share a focus on making wines with minimal or no chemical and mechanical interventions. This tends to mean making wine from grapes grown without synthetic chemical pesticides or fertilizers and harvested by hand, using wild yeasts and little or no added sulphur. Thus, although the term ‘natural wine’ may be contentious in the wine trade, it nevertheless signals what these winemakers have in common: an attempt to work in concert with nature, in the vineyard and cellar. They also share a focus on making wines that express their place, or terroir. For Elmar, this goes hand-in-hand with working in sustainable ways; for most, sustainability is a happy consequence of their desire to give the purest representation of their unique place through their wines.

 

I discussed what we might learn from ‘natural’ winemakers in a SHU public lecture on Taste, Place and Why They Matter. In that lecture, I suggested how their shared commitment to expressing their terroir—what Amy Trubeck calls the ‘taste of place’—guided them in making wine, but also enabled them to do things differently. In a myriad of ways—including rejecting agro-chemicals, prioritizing lower yields, hand picking, and adapting earlier eras’ (nearly extinct) agricultural techniques—their practices differ sharply from the conventional methods of the global industrial agri-food regime. More so, their commitment to terroir was expressed not just in their wine but also through a long-term commitment to, and collaboration with the land and the vines: an alternative to the conventional quest for dominion over natural resources. The ‘normal’ methods of agri-food production, and dominant view of nature as a resource to be exploited have led to crises of food insecurity, land degradation, toxic agricultural working conditions, and threats to biodiversity. It is therefore critical that we understand how some producers come to adopt alternative methods, and how that might help to pave the way for today’s alternatives to become the environmentally-sustainable conventions of the future.

About the author:

Jennifer Smith Maguire is Professor of Cultural Production and Consumption in Sheffield Business School, Sheffield Hallam University. Her research focuses on the construction of markets, tastes and value, primarily in relation to food and wine.

 

*Elmar is a pseudonym.

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