Category Archives: SHU BREW

What’s Cooking, July 2021

CHEFS logoWhat’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

Below, we have:

  • updates on recent CHEFS members’ activities (including a fantastic range of staff/student research collaborations, a recent webinar on digital storytelling and regional wineries, and Sheffield’s recent Sustainable Food Places Bronze Award);
  • resources/calls for papers/conference announcements (including details for SHU-based colleagues to register for our 13 September online colloquium on digital innovation and wine, plus upcoming abstract deadlines for the Drinking Studies Network Conference and Gastronomy Summit);
  • the usual call for contributions and content for the September 2021 edition of What’s Cooking.

Looking ahead: we’ll be taking a summer break from our monthly virtual research roundtables, but we will be back in September. The roundtables are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

  • Wednesday 15 September, 3-4pm (after a summer hiatus!)

Further dates will be circulated once the autumn teaching timetable is set. Meeting invites (with Zoom link and meeting password) are sent out via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly ( if you’d like me to forward a meeting invite.

Happy reading!

Cheers, Jen


Recent CHEFS Activities

Some fantastic examples over the past academic year of student/staff research collaborations, with CHEFS colleagues’ research being supported through working with student researchers:

  • Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise) have carried out a range of work (including doing an online media study, managing a Qualtrics survey, doing some qualitative content analysis, and preparing a literature review) as part of a project on digital storytelling, regional identity and the wineries of the Midlands and North region (see next news item!) led by Jennifer Smith Maguire and John Dunning.
  • Megan Flint (MSc Nutrition with Public Health Management) is undertaking a systematic review and meta-analysis on the effects of caffeine on appetite regulation with CHEFS colleagues Jenny Paxman, Lucie Nield and Tony Lynn and Hallam alumnus Beatrice Hunt (MSc Nutrition with Obesity and Weight Management).
  • Nazmin Begum and Grace Agi (both MSc Nutrition with Public Health Management students) have been entering 24 dietary recalls in Nutritics. This is part of a study led by Jo Pearce, which aims to look at mineral intake from both dietary sources and supplements in women, 6-12 months post-partum.
  • Katie Hamilton and Rebecca Gristwood (both BSc Hons Food Marketing Management) are currently undertaking longitudinal research exploring the media representation of stigmastised brands (including media data capture, thematic and content analysis) for Paul Beresford and Craig Hirst.
  • George Wheatley (MSc Food Consumer Marketing and Product Development) and Lauren Hellicar (MSc Nutrition with Public Health Management) have worked together with Jo Pearce and Lucie Nield to interview students in the current PG Food and Nutrition cohort about their thoughts on the Work Related Learning module and have suggested some interesting improvements and changes which the course and module teams are taking forwards for 2022 and 2023 iterations of the module.

Jennifer Smith Maguire and John Dunning have been busy over the past several months with a research project on digital storytelling and the regional wineries of the Midlands and North. (You can find out more about regional wineries here.) The project was funded by SHU (via the Connecting with Professional Practice seed corn fund, and Department of Service Sector Management fieldwork fund), which allowed us to bring Samantha McCormick and Piotr Hipsz onto the team as student researchers (see news item above) to assist with the literature review, media audit, and survey and interviews of regional wineries. On 14 June, the team presented initial findings in a SIP/ERDF-funded webinar, aimed at wine sector stakeholders: regional wineries, regional wine retailers and restaurateurs, and representatives of the national and regional WineGB professional bodies. The webinar recording is available on the CHEFS website, and a final report will be available later in the summer.

CHEFS research made an appearance at Sheffield Hallam University’s online Creating Knowledge Conference, 22-25 June (recordings of sessions are due to be online here in the near future). Sue Campbell presented a poster, ‘Developing a cross University Collaborative Brewing Research Consortium’ on behalf of Susan G. Campbell, Jillian Newton, Danny Allwood, Tim Nichol, Hongwei Zhang, and Jennifer Smith Maguire, and Jen Smith Maguire co-presented a session on ‘Galleries, Wineries and Regional Development: Reflections on LTU/SHU Collaboration’ with Jennifer Frost and Warwick Frost, colleagues from La Trobe University’s Department of Management, Sport and Tourism. Jennifer and Warwick will join CHEFS in the autumn to deliver an online research seminar on their food-related research. Details to come!

Great news for ShefFood! Sheffield (as a city) won a Sustainable Food Places Bronze Award in June 2021, a national award for efforts to create a more sustainable, healthy and fair food system in the city. The bid was submitted on behalf of the city by ShefFood which is made up of voluntary, community, faith, social enterprise, local authority, academic and commercial groups (which includes representation from SHU; CHEFS members Lucie Nield and James Ellerby contributed to the bid). ShefFood is an independent partnership who works with groups in the city and was challenged to evidence successful and wide-ranging action on key issues including promoting healthy and sustainable food, tackling food poverty, addressing diet-related ill health, improving access to affordable healthy food and reducing food waste as well as improving the ecological footprint of the food systems. The next challenge: to move from bronze to silver award and work is already underway! Lucie Nield is looking for another ‘foodie’ staff member of SHU to join the ShefFood group. If anyone is interested, please contact her directly at

James Ellerby has moved into a new role with Russell Partnership Collection, an international hospitality and food consultancy. James may have left SHU, but we’re delighted that he’s keeping his links with CHEFS, and looking forward to future opportunities to collaborate!


Resources/call for papers/conference announcements

Digital Innovation and Wine Online Colloquium, 13 September, 14.00-16.00 (GMT).
This event is intended for colleagues based at Sheffield Hallam University and Excelia, and form part of the ongoing exploration of potential collaborations between SHU and Excelia. The two-hour, online event focuses on digital innovation and wine. Please register as a participant by 1st September. Details, including a draft programme for the event, can be found on the CHEFS event page. Relevant perspectives on the colloquium theme of ‘digital innovation and wine’ may include but are not limited to: Marketing and storytelling; Destination branding; Hospitality and tourism management; Experience economy; Cultural production and consumption; Provenance, authenticity, and heritage; Sensory analysis; Practitioner and industry perspectives. Equally, colleagues with no prior research engagement with wine as an empirical field of study are very welcome to take part. Wine is a fertile area of research, providing ample opportunity for inter-disciplinary and cross-cultural comparative work.

Drinking Studies Network Conference, 13-14 November 2021, Virtual Conference.  Abstract deadline: 31 July 2021.
Since its foundation in 2010 the Drinking Studies Network has grown into a dynamic research community of over 300 members worldwide, from an exceptionally wide range of disciplinary and professional backgrounds. To mark our 10th anniversary – at a year’s delay due to the COVID-19 pandemic – we want to bring together members, old and new, to identify and pursue the major challenges in our rapidly developing field. We invite panels and paper proposals that align with any of the main goals of the conference, which are detailed on the event page here. Papers should normally be no more than 20 minutes in length. Panel proposals (3 papers) are welcome; as are alternative formats. In the interests of the event functioning as a collective conversation we will follow our long-standing policy of not running parallel sessions. This means that the number of papers will be restricted. Priority will go to those proposals that most explicitly – and most interestingly – address the conference goals. Proposals should be of no more than 250 words per speaker, accompanied by a short biography of no more than 100 words. Please send to by 31 July 2021. We welcome proposals from beyond our current membership: email to join the DSN (this is free) to become eligible. The conference will take place virtually,  and will be free of charge.

Gastronomy Summit 2022, Oxford Cultural Collective/Ulster University, 11-13 April 2022. Deadline for abstracts: 1 August.
The overarching theme of Gastronomy Summit 2022 is: Developing food and drink destinations in ways that benefit local communities. The Summit’s tracks (themes), which should be the focus of submitted abstracts, papers and posters are:

  • Food, drink and hospitality as catalysts for economic, cultural and social regeneration in urban or rural locations
  • Food, drink and hospitality as catalysts for equality and social cohesion
  • Food, drink and regenerative tourism
  • Food, drink and identity
  • Food, drink and hospitality as catalysts for sustainable development
  • Education in culinary arts and gastronomy (e.g. cultural contextualization, links to destination development)

Submissions may relate to conceptual or empirical research and should normally report on completed studies in one or more of the Summit’s tracks (noted above). Abstracts and papers reporting on substantially developed work in progress will also be considered. You may wish to consider the submission of a poster to report on work in progress. You are encouraged to include commentary on the possible application and impact of your research. The research committee encourages submissions from established researchers, as well as those in the early stages of their academic careers, including doctoral students. Deadlines: submission of paper abstracts (300 words) due 1 August, with full papers if accepted due 1 November; submission of poster proposals due 1 November. Details available online in the Call for Submissions and Posters.

Food and Drink Federation free webinars (registration required)


Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be September 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to by Monday 30 August.

CHEFS blog
Interested in writing a blog? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.


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What’s Cooking, April 2020

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

In this April 2020 edition:

  • An update on CHEFS activities;
  • Call for content for the June 2020 edition of What’s Cooking.

In these strange and unsettling times, I hope a little CHEFS news will brighten your day.

Stay well!
Cheers, Jen


Recent CHEFS Activities

Jillian Newton is leading SHU BREW 2020, a one-day conference specifically curated for the microbrewing community, with invited academic and industry speakers, beer tasting and networking. The event is currently scheduled to take place on July 16th, although that is being kept under review due to the coronavirus situation. Nevertheless, the event planning has brought a range colleagues together in new ways, and has already attracted registrations (register here). Find out more on the SHU BREW 2020 webpage.

Paul Beresford and Craig Hirst had their article ‘How Consumers Reconcile Discordant Food Retailer Brand Images’ accepted for publication in the Journal of Marketing Management. The article is based on part of their data from on ongoing longitudinal analysis of discount food retailer switching behaviour. This particular study is positioned in relation to the evolving market conditions of UK grocery retail and offers insight into the consumer led co-creative processes underlying the switching behaviour to discount food retailers by middle-class consumers. Based on phenomenological interviews with ideographic analysis, this research draws on theories related to cultural branding and brand relationships, to demonstrate how consumers negotiate individuated brand meanings. It reveals how, in spite of normative marketplace discourses, consumers are able to reframe and negotiate personally relevant meanings suitable to their own lifestyles and life projects. In so doing, this study contributes to the literature by offering an account of how brand relationships are appropriated in negotiations with stigmatised brand images to make them relevant and suitable for hitherto incongruent market segments. The findings therefore hold relevance for grocery retail managers and other practitioners engaged with the management of low involvement and mundane brands, who will have a better understanding of the process through which such relationships manifest themselves in food retail switching behaviour. Craig and Paul are now pulling together a partner paper that looks at how the news media is playing a role in this process through the stories they report about grocery retail brands over time.

Dianne Dean, Pallavi Singh, Katie Dunn and Wei Chen have been invited to provide an outline bid for the Leverhulme Trust  and is worth approximately £240,000. The bid focusses on food waste which is a global problem, and household food waste in developed countries is a serious concern. However, this trend is also becoming an issue in newly emerging economies where food has traditionally been scarce and optimising food resources was crucial. The team seek to understand what food frugality practices continue to be used and what are being lost. It appears that we have forgotten how to treasure food so this research focuses on how intergenerational attitudes towards food waste are transferred, what food knowledge has been lost and how relearning can be incorporated into family practices. The team hopes to recruit two PhD students to conduct research in both India and China and help to build critical mass for the SWEFS and CHEFS research clusters.

Jennifer Smith Maguire recently had two articles published related to her research on wine and wine markets. “Aesthetic logics, terroir and the lamination of grower champagne” appears in Consumption, Markets and Culture in a special issue on ‘Taste’ and is co-authored Steve Charters (School of Wine & Spirits Business, Burgundy School of Business). Through an analysis of how ‘big brand’ and ‘grower’ champagnes are represented by trade associations, small-scale producers and wine writers, they develop the concept of lamination for making sense of how aesthetic logics shape markets. The other article comes from research with colleagues at La Trobe University: “Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door,” co-authored with Warwick Frost, Jennifer Frost and Paul Strickland, appears in the International Journal of Hospitality Management. Drawing from interviews with representatives of wineries in southern Australia, the article examines issues of heritage, authenticity, branding and storytelling.


Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be June 2020. Please send content (updates up to 200 words (images optional), and relevant calls for papers/conference/event announcements) to by Thursday 28 May. 

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.


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