Category Archives: research

by Jennifer Smith Maguire | June 30, 2022 · 6:32 pm

What’s Cooking, July 2022

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

Check out our most recent blogs, featuring Megan Flint’s prize-winning e-poster, outlining her PhD research on Plant-based convenience foods: Consumer perceptions, nutrient profile and satiety, and Jennifer Smith Maguire’s account of a recent trip to South Africa as part of research on wine farmworker heritage stories.

The latest instalment of our online research talk series was just yesterday, with ‘paired papers’ focused on craft drink and food. Thomas Thurnell-Read shared his research on craft gin distillers and the themes of biography and kinship and craft gin, and Belinda Zakrzewska presented her co-authored work on authenticity, coloniality and Peruvian cuisine. A recording of the session is now available on our ‘past talks’ webpage. Looking ahead, the next ‘paired papers’ session will be in October (date TBC) on ‘Children’s Food, Feeding and Inequalities’ featuring research presentations from Irmak Karademir Hazir and Filippo Oncini. Full details (including full abstracts and the Zoom joining link) are available on our Online Research Talks page. The online talks are open to all, both local and global, students and staff, practitioners and public. Please feel free to share with your networks—all welcome!

If you’re around Sheffield, it’s not too late to register to attend the Nutrition Society summer conference, which Sheffield Hallam University and University of Sheffield are delighted to be hosting 12-15 July, with support from Sheffield City Council. The conference theme is Pathways to Sustainability. Registration deadline is 5 July. Conference information and registration link available here.

Below, we have:

updates on recent CHEFS members’ activities (a bumper crop of updates!);
resources/calls for papers/conference announcements (including a call for papers for a special issue on food and sustainability);
the usual call for contributions and content for the September 2022 edition of What’s Cooking.

Cheers,
Jen

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Recent CHEFS Activities

Sheffield Business School and the Business, Technology, and Engineering College of Sheffield Hallam University recently hosted a PGR and ECR Conference on the theme ‘Does Impact Matter?‘ Congratulations to the two food-focused, joint winners of the conference prize for the best e-poster presentation! Ufuoma Arangebi’s poster examined ‘Intergenerational cross-cultural attitudes towards household food waste’ and Megan Flint’s poster examined ‘Plant-based convenience foods: Consumer perceptions, nutrient profile and satiety.’ Congratulations, Ufumuo and Megan! You can read more about Megan’s research, and see the full poster in her recent CHEFS blog.

Jo Pearce, senior lecturer in Nutrition, successfully defended her PhD by publication, ‘Teachable moments in the promotion of healthy eating habits in pregnancy and early childhood’, in June. Jo’s PhD engages with issues of how nutritional exposures during pregnancy, infancy and early childhood can impact on both the short-term and long-term health outcomes of children. Pregnancy has often been described as a ‘teachable moment’, where women may have increased motivation to change their dietary and other health behaviours. Other teachable moments exist whenever families make choices around nutrition, such as breast or formula feeding, the introduction of solid foods and what to eat at home or at school. The thesis considers whether the promotion of healthy eating habits and adherence to dietary guidelines during these teachable moments, have the potential to improve the health outcomes of women and children. The thesis was comprised of eight papers: two explored women’s feelings about their weight, diet, nutrition, and physical activity (PA) during pregnancy; two were systematic reviews and found some limited evidence that very early introduction of solid foods (≤ 4 months) and high intakes of protein in infancy may contribute to overweight and obesity risk later in childhood; two further papers explored baby-led weaning (BLW) and found understanding of and adherence to the characteristics of BLW varied considerably amongst parents reporting using the method; a final paper explored why some families choose not to take universal infant free school meals. Overall, the research highlights that health promotion activity should focus on the long-term healthy eating habits of women as the gatekeepers of the family diet, whilst recognising the challenges that women face during and following pregnancy. Congratulations Dr Pearce!

Caroline Westwood was recently at the annual ESRS (European Society for Rural Sociology) conference. The main conference theme was rural entrepreneurship, with talks covering a range of issues including agri-food entrepreneurship in small, rural SMEs, and connections between food, farming, rural tourism and diversification. Caroline presented the paper, ‘Rural and Agricultural Shows: New Strategies for Supporting Entrepreneurs,’ which focuses on the impacts that covid has had on exhibitors at these events. The conference presentation began by looking at attendees’ pre-pandemic experiences at these traditional events, followed by data collected from exhibitors who had attended virtual agricultural shows in 2020 during the pandemic, with a focus on how they have adapted their businesses since. This was in collaboration with Professor Gary Bosworth from Northumbria University who specialises in rural entrepreneurship. Caroline and Gary are planning future collaborations to extend this initial study.

Lucie Nield is currently working with adolescents from low SES groups to investigate food choice in adolescents. We have used a Photovoice methodology and have developed a number of research themes from the qualitative data. Next steps: working with the adolescents on how we can use the information to advocate for a change that they would like to see—namely changes to school lunches! Lucie is also working with SHU colleagues on two other research areas: with Jereme Snook, she is carrying out a review of the qualitative literature around lived experience of obesity and discrimination in all areas of life (e.g., education, healthcare, employment) and how this links with inequality; with Steven Marshall, Michael Thelwell and Simon Choppin, Lucie is also looking at new ways to measure people’s body shape and size. The team are currently recruiting for participants. Please use this link to see the Participant Information Sheet and questionnaire.

Lucie will also be presenting research findings at the People, Place and Policy Conference at Sheffield Hallam University on 6 July, from on a study investigating the lived experience of people who have been diagnosed with type 2 diabetes mellitus in Sheffield. The research examines their experiences of the health service, dietary and lifestyle change with an aim of using the acquired knowledge to feed into service redesign and development. It has been coproduced by Community, Voluntary and Social Enterprise organisations and investigates their potential role and strengths in the management of type 2 diabetes mellitus.

John Dunning was recently in Crete for the ICOT (International Conference on Tourism) conference. John gave a presentation, ‘Wine service in restaurants: changing trends and the impact on the professional wine steward.’ Additionally, John was a participant in the Panel Discussion focused on ‘Wine tourism in Crete: Strengthening the industry-research nexus.’ The panel consisted of representatives of local government, winemaking, sommeliers, the hospitality sector, and academia—a fantastic mix!

John was also busy with travel and presentations in May. In early May, he was at the HRC Culinary Academy in Sofia Bulgaria, regarded as one of the best culinary schools in Eastern Europe. John delivered a presentation on food and culinary trends, carried out some professional development in their training restaurant, had discussions about curriculum, and met with hospitality employers in Sofia. Later in the month, John was at the 2022 CHME (Council for Hospitality Management Education) Conference in Edinburgh, where he presented a paper co-authored with Daniel Ma: ‘Wine consumer behaviour and attitudes: A focus on Australian Chardonnay.’

Jennifer Smith Maguire recently finished off her sabbatical period with a research trip to the Cape Wine Lands, South Africa: read about it in her recent CHEFS blog post. Jen is looking forward to September, when she’ll be delivering one of the keynote presentations (a taste of the wine book she’s been working on while on sabbatical!) at ‘Towards an Eliasian Understanding of Food in the 21st Century’, a one-day conference at the University of Huddersfield.

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Resources/call for papers/conference announcements

Call for papers for a special issue on Food and Sustainability. Deadline 30 September.
The journal Sustainability (impact factor: 3.251) will feature a special issue on the topic of ‘Food and Sustainability’. This Special Issue will focus broadly on how the food and drink industry can meet the challenge of embedding sustainability into its business strategies and operations as well as nudging consumers towards making more sustainable food choices. Many food businesses today are under pressure to demonstrate how their products and services are making a positive contribution towards society. However, one of the biggest challenges for businesses is progressing sustainability initiatives from an added benefit view to an integrated, value-driven to business approach. Deadline for submission is 30 September 2022. Full details here.

Eat Smart Sheffield: check out their summer 2022 newsletter

Food-focused teaching resources: Food and Drink Federation recorded webinars
Changing Consumer Habits: Levercliff, category consultants to the food and drink industry, have tracked consumer behaviour since March 2020. The research findings will reveal how consumer habits are evolving – what is important to them? What does the future look like?

The future of food & what it means for manufacturers: Natasha Catchpole and Ben Hughes from CFC will be discussing how manufacturers are responding to the huge consumer demand for meat free, vegan and vegetarian alternatives.

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be September 2022. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by 31 August.

CHEFS blog

Interested in writing a blog post? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (j.smith1@shu.ac.uk).

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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by Jennifer Smith Maguire | June 28, 2022 · 2:49 pm

Researching Wine Farmworker Heritage Stories

I spent last week in South Africa’s Cape Winelands. This long-delayed trip is part of ongoing research on wine farmworker heritage: a collaboration with Mr Charles Erasmus (of the Wine Industry Value Chain Roundtable, a multi-stakeholder organisation reflecting the entire South African wine industry), and Ms Sharron Marco-Thyse (of the Centre for Rural Legal Studies). The trip had originally been scheduled for May 2020, with the purpose of carrying out two ‘storytelling workshops’ with farmworkers. Covid cancelled that trip, but it didn’t cancel the research: Sharron and Charles conducted the workshops, and I attended via Zoom. In January 2021 we completed the findings report (available here), and when international travel restrictions finally lifted in early 2022, I rebooked my flight.

The question driving the research emerged as an upshot of my work on super-premium wines around the world. For fifteen years, I have looked at how various actors—winemakers, retailers, sommeliers, distributors, writers and so on—create markets for organic, biodynamic, ‘natural,’ and other small-scale wines (or as some like to call them: ‘weird’ wines!). Key to the creation of value for such wines are provenance stories: narratives and representations that offer some degree of transparency as to where a wine was made (often latched to the language of terroir), by whom, how, and when. (For example, I’ve written about these issues in relation to how specialist wine media circulate new criteria of ‘good taste’ and how small-scale ‘grower champagne’ producers challenge established product conventions.) Stories about the heritage of the winery, the authentic rootedness of wines in their place of origin, and the winemaker’s artisanal ethos of hand-crafted viticulture are the lingua franca for such wines. And yet, there is a glaring gap in the weird wine storyverse. While the winemakers I’ve interviewed almost always underscore the essential contribution of farm workers to careful production, those same workers rarely if ever appear in winery marketing communications. While wine intermediaries consistently champion hand-picked grapes and machine-free vineyard management as markers of quality, the actual people who hand-pick the grapes and hand-prune the vines are almost entirely absent from consumer-facing wine stories. In taking note of that void, I started to formulate a question: What would (and could) it look like to include farmworkers as wine provenance storytellers?

With that question in mind, and informed by research on the silencing and/or problematic framing of agricultural labour in food and drink value chains more generally (e.g., excellent work by Maria Touri, Anelyse Weiler and others), I emailed Charles, who I’d first met in 2015 while researching South African organic and biodynamic wine producers. Was he interested in collaborating? Yes! We started to explore what sort of research would be an appropriate way forward. After two unsuccessful large grant applications in 2018 (for an ambitious cross-cultural comparison of farmworkers and provenance in the context of South Africa, India and Ecuador, working with wonderful colleagues Maria Touri and Emma-Jayne Abbots), I decided to scale the research back to a more feasible pilot. It was high time to get back to South Africa and get this research started, one way or another…

On a Sheffield Hallam-funded trip in January 2019, Charles introduced me to Sharron, and we mapped out a plan. The resulting project design—centred on generating a compelling record of wine farmworkers’ heritage stories—drew heavily on Charles’ and Sharron’s immense experience in working with farmworkers, and Sharron’s expertise in facilitating workshops. On that trip, we also scoped potential case study wineries for the workshops, which led to us finding a ‘home’ for our pilot project: Seven Sisters, one of the very few black owned wine farms in South Africa. Seven Sisters is owned by Vivian Kleynhans. As a black woman winemaker, Vivian is an exceptional, inspiring pioneer; gaining her support for the pilot was truly critical.

The pilot project aimed to:

develop a multi-stakeholder perspective on South African wine farmworkers’ heritage stories (reflecting wine farmworkers and wine producers, and export market (UK) wine consumers and intermediaries);
demonstrate the potential of farmworkers as active co-creators of winery ethical brand value, and of farmworker heritage stories for ethical value creation in a major export market (UK).

The pilot was made possible through funding from the UK & Ireland Principles for Responsible Management Education (PRME) Seed Funding Scheme and Sheffield Hallam University (the Developing International Research Funding Opportunities (DIRFO) Scheme); through collaboration with, and contributions in kind from, Seven Sisters, WIVCRT, and CRLS; and through the research assistance of Ms Nikita-Marie Bridgeman, who carried out some of the UK-based components of the study as part of her dissertation for her MSc in Food Consumer Marketing and Product Development at Sheffield Hallam.

Last week, two years after those original storytelling workshops, I was back in the Winelands to explore next steps with Charles and Sharron. In a Renault Kwid (a rental car of dubious stamina and fuel efficiency), I covered 609 km in six days, travelling between Cape Town, Stellenbosch, Franschhoek, Paarl, and Somerset. I met with a range of wine industry stakeholders to present a summary of the pilot, gather responses to the findings, and solicit views on the value of extending the research. (When and where appropriate, I also asked the pragmatic funding question!)

One of the most important meetings of the trip was the first, which took me back to Seven Sisters. A few hours after my arrival in Cape Town, Sharron and I had a feedback session with some of the original participants in the 2020 farmworker storytelling workshops. It was super to see Vivian again, and to witness first hand that Seven Sisters had not only survived the pandemic (Covid-related restrictions hit the South African wine industry hard), but was thriving. It was also brilliant to finally meet participants in person (and to recognize each other, despite my previous workshop attendance having been limited to that of a floating head on a laptop!).

A central concern of the feedback session was to hear what taking part in the storytelling workshops had meant for participants. What stood out in their memories about the day, and what happened after the workshop? The participants reflected on how the workshops had taken them back to childhood memories of growing up on farms, feelings of freedom to roam and the openness of the space, and amusing tales of high jinks and mischief. They also returned to the theme of expertise, which had come up in the workshops: the intimate knowledge of and attentiveness to the health of the vines; the skilful techniques of pruning and harvesting. Particularly striking were comments about how there had been considerable storytelling after the workshop, both among participants and within their wider farm communities.

To be clear: such feedback does not suggest that farmworker memories, experiences, and everyday conditions are unfailingly positive. The opposite scenario is as (or more) likely, given the glacial rate of transformation of the post-apartheid wine industry and the continued marginalization of farmworkers (see, for example, Agatha Herman’s work). Rather, the feedback session underlined that having a space expressly focused on farmworker stories—happy and heart-breaking, optimistic and tragic—was a validating experience: these memories matter; these stories warrant sharing. In turn, the resulting stories offer a platform for fostering recognition (in Nancy Fraser’s sense of the term) of farmworkers as legitimate contributors to the narratives of South African wine. Such recognition requires a changed perception of farmworkers (on the part of farm and brand owners, the government, the domestic and global wine industry), which is critical for addressing the persistent, unequal distribution of resources and opportunities in South Africa.

Responses at the meetings across the week were overwhelmingly affirmative. This is welcome encouragement as we now seek funding to scale up the pilot, which is likely to involve storytelling workshops oriented to a wider range of wine farmworker contexts (e.g., those working on state-owned, black-owned, and traditional wine farms, and those involved as shareholders of black-owned brands). In the meantime, check out the Farmworker heritage stories pilot study summary and keep your funding fingers crossed for us!

Jennifer Smith Maguire is Professor of Cultural Production and Consumption at Sheffield Hallam University, and leads the CHEFS research cluster. Her research on fine wine cultural producers and intermediaries explores the construction of markets, tastes, and forms of legitimacy and value. She is slowly writing a book about provenance.

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by Jennifer Smith Maguire | June 13, 2022 · 7:56 am

Plant-Based Convenience Foods: Consumer Perceptions, Nutrient Profile and Satiety

Megan’s poster, ‘Plant-based convenience foods: Consumer perceptions, nutrient profile and satiety‘ sets out a clear case for investigating consumers’ perceptions, drivers and barriers with regard to plant-based convenience foods. Plant-based convenience foods sit at a complex junction: on the one hand, plant-based foods may offer a route to improved population health and environmental sustainability; on the other, there are potentially negative health consequences attached to the ultra-processing often underpinning plant-based convenience food safety and palatability.

Megan’s research explores consumers’ health valuation of plant-based convenience foods versus their actual nutritional profile and satiating potential. Doing so offers the potential to assess and improve consumer literacy of plant-based food products, whilst also potentially contributing to new product development and the design of more effective marketing strategies.

Research Questions:

What key drivers and barriers are associated with readiness and intent to engage with PB convenience foods in different consumer segments?
How does the nutritional profile of PB convenience foods compare with meat-based equivalents?
How do PB convenience compare to meat-based equivalents regarding satiating properties?

Research Objectives:

To measure current consumer understanding, engagement and health-related motivations to consume PB convenience foods through a cross- sectional survey.
To explore consumer experience of PB convenience foods through semi-structured interviews.
To analyse and evaluate the nutritional profile of PB convenience foods against suitable meat-based equivalents.
To investigate the satiating efficacy of PB convenience foods against a suitable meat-based comparator through an acute feeding study design.

The research design spans three studies: a quantitative cross-sectional design with consumers, complemented by semi-structured interviews; a comparative analysis of the health value of plant-based convenience foods and meat-based equivalents; and a single-blinded randomised, two-way crossover study will analyse the outcome of plant-based and meat-based test meals on participant appetite and satiety.

Check out Megan’s full award-winning poster here: Megan Flint Poster Presentation 2022

Megan Flint is a Graduate Teaching Assistant and PhD student in the Department of Service Sector Management, Sheffield Business School, working with supervisors Jenny Paxman, Tony Lynn and Simon Bowles.

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by Jennifer Smith Maguire | May 3, 2022 · 7:53 am

What’s Cooking, May 2022

Sheffield Business School is currently advertising several GTA PhD scholarship opportunities in Hospitality, Tourism, Events and Food & Nutrition (full details on the FindAPhD page, and on the SHU website), and one of the projects is aligned with CHEFS: ‘Food events, ‘sustainability imaginaries’ and shaping consumer perceptions and behaviour,’ working with potential supervisor team of Jennifer Smith Maguire, Mark Norman and Caroline Westwood. We are keen to attract a strong pool of applicants: please can you share widely with your networks? The application deadline is approaching fast: 18 May, noon. More details below.

The latest instalment of our online research talk series was March 23^rd, with ‘paired papers’ focused on pubs, alcohol and the pandemic. Joanna Reynolds shared her analysis of how the media’s representations of restrictions on pubs and bars changed over the course of 2020, and Pallavi Singh shared insights from collaborative research on pubs’ and brewers’ changing responses to value creation over 2020. A recording of the session is available on our ‘past talks’ webpage.

Join us for the next session on ‘Craft, Kinship and Colonialism’ on 30 June, 3-4.30, featuring talks from Thomas Thurnell-Read on biography, kinship and craft gin, and from Belinda Zakrzewska on authenticity, coloniality and Peruvian cuisine. Full details (including full abstracts and the Zoom joining link) are available on our Online Research Talks page. The online talks are open to all, both local and global, students and staff, practitioners and public. Please feel free to share with your networks—all welcome!

Below, we have:

updates on recent CHEFS members’ activities (including a new study on alcohol provision and the experience of public space, and a call for participants in a study about wine gifting);
resources/calls for papers/conference announcements (details of the CHEFS GTA post with a link to further info and application instructions);
the usual call for contributions and content for the July 2022 edition of What’s Cooking.

Cheers,
Jen

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Recent CHEFS Activities

Joanna Reynolds will be starting a new, two-year study to examine the role of alcohol provision in changing public spaces, with a focus on different areas of Sheffield. The study, funded through the BA / Leverhulme small grants programme, will explore how alcohol provision affects people’s experiences of public spaces, in the context of changing local areas, and the ‘Build Back Better’ agenda, post-COVID. Please get in touch with Jo (Joanna.reynolds@shu.ac.uk) to find out more information about the study.

John Dunning and student researcher Rachel Robinson have been carrying out semi-structured interviews on wine gifting and cultural values. They are keen to recruit further British and Chinese consumers of varying levels of wine involvement. Interested in taking part? You do not have to be a wine expert, or have any particular wine knowledge, to take part and there are no ‘right’ or ‘wrong’ answers in the research; we are interested in your experiences and opinions! Involvement in the study is voluntary. If you are interested in taking part in an interview (conducted via Zoom), or if you’d like to know more about the research, please contact John (j.dunning@shu.ac.uk). Equally: please feel free to pass on this recruitment request to others. Thank you!

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Resources/call for papers/conference announcements

Graduate Teaching Assistant PhD Scholarship opportunity. Deadline: 18 May, noon.

Food events, ‘sustainability imaginaries’ and shaping consumer perceptions and behaviour

This project aims to improve the sustainability of regional food systems through the platform of food events (e.g. food festivals, farmers markets, agricultural shows), focusing on Yorkshire/Northern England. It explores the construction of food sustainability ‘imaginaries’ (Taylor 2004): normative conventions and expectations as to what constitutes sustainable food systems, and how people imagine everyday life (e.g., eating, purchasing, choosing, growing), and their roles, identities and relations to others in a sustainable food system.

Building on previous examinations of food events as drivers of sustainability (Lin & Bestor 2020; Organ et al 2015; Star, Rolfe & Brown 2020; Williams et al 2015), the research will:

(1) generate a comprehensive account of how ‘food sustainability imaginaries’ are constructed through a food event’s experiential, material and communicative dimensions;
(2) devise and evaluate a food event-based intervention through which to enhance consumers’ practices and behaviours in relation to the environmental, socio-cultural and economic sustainability of food.

Potential supervisory team: Jennifer Smith Maguire, Mark Norman, Caroline Westwood.

Deadline for submissions 18 May, noon.

Further project details available on our CHEFS blog page. To discuss the project, please contact Professor Jennifer Smith Maguire (j.smith1@shu.ac.uk)

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be July 2022. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by 29 June.

CHEFS blog

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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by Jennifer Smith Maguire | March 1, 2022 · 8:37 am

What’s Cooking, March 2022

We had another great instalment of our online research talk series on February 10^th, with ‘paired papers’ focused on beer, consumption and authenticity. Nadine Waehning and Victoria Wells (University of York Management School) shared their current research on how beer consumers ‘forage’: in addition to exploring between patch (pub) and within patch (product) consumer choices, they also gave us insights into some neat methods and a York pub tour to boot! Andrey Sgorla (University of Siena) then shared insights from his research into the narrative construction of the Brazilian craft beer market and brewers’ performances of passion and authenticity. A recording of the session is available on our ‘past talks’ webpage.

Our next online research talk is coming up soon! On March 23^rd (3.30-5 GMT on Zoom), two of our very own SHU CHEFS members are talking about their research on pubs, alcohol and the pandemic: Joanna Reynolds will give a talk on ‘“Pub-ageddon”! Risk, responsibility and alcohol licensing in England during COVID-19 pandemic,’ providing on analysis of how the media reported restrictions on pubs and bars over the course of 2020, and the shifting discursive framing of problems relating to alcohol consumption and licensing; Pallavi Singh will be sharing insights from qualitative research on ‘Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal,’ drawing on in-depth interviews with pub and brewery owners, managers, and customers, as well as netnographic and offline observations of pubs’ engagement with customers. Full details (including full abstracts and the Zoom joining link) are available on our Online Research Talks page.

The online talks are open to all, both local and global, students and staff, practitioners and public. Please feel free to share with your networks—all welcome!

Below, we have:

updates on recent CHEFS members’ activities (including new food-focused PhD research from new GTAs in Sheffield Business School, and a call for participants in research on wine consumers);
resources/calls for papers/conference announcements (including upcoming online events (online event on the sociology of wine, with (optional!) tasting; webinar on research on post-hospitalization food), funding deadlines and conference calls);
the usual call for contributions and content for the May 2022 edition of What’s Cooking.

Cheers, Jen

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Recent CHEFS Activities

We are pleased to welcome two new GTAs in Sheffield Business School, each with a food focus to their research!

In the Department of Management, Ufuoma Arangebi is working with Dianne Dean and Pallavi Singh on her PhD project, which explores the intergenerational and cross cultural attitudes towards the symbolic nature of food and food waste. Ufuoma’s specialist area is Marketing. She has a BSc in Geography and Regional planning and an MSc in International Business. She is very interested in food consumption, the symbolic and ritualistic nature of preparing and sharing food, particularly within the community.

In the Department of Service Sector Management, Megan Flint is working with Jenny Paxman, Tony Lynn and Simon Bowles on her PhD project which aims to explore the consumer health valuation of plant-based convenience foods versus their actual nutritional profile and satiating potential. Megan’s specialist area is Nutrition and Public Health. She has a BSc in Nutrition and Public Health and an MSc in Nutrition with Public Health Management. She’s particularly interested in consumer engagement with novel plant-based convenience foods, and their health value in comparison to meat-based equivalents.

John Dunning and student researcher Rachel Robinson are currently undertaking data collection on wine gifting and cultural values, for research in collaboration with Jennifer Smith Maguire and Samantha McCormick. They are keen to recruit British and Chinese consumers of varying levels of wine involvement for semi-structured interviews. Interested in taking part? You do not have to be a wine expert, or have any particular wine knowledge, to take part and there are no ‘right’ or ‘wrong’ answers in the research; we are interested in your experiences and opinions! Involvement in the study is voluntary. If you are interested in taking part in an interview (conducted via Zoom), or if you’d like to know more about the research, please contact John (j.dunning@shu.ac.uk). Equally: please feel free to pass on this recruitment request to others. Thank you!

Jennifer Smith Maguire is taking part in an online launch event, to mark the publication of the ‘Constructing the Sociology (or Sociologies) of Wine’ special issue of the Journal of Cultural Analysis and Social Change. (The journal is open access.) All are welcome, so please join us for short talks from the article authors: Friday March 11^th, 2.30-4.30 on Zoom. Registration details are below; registered participants will receive the Zoom link when they sign up, along with a list of wine-and-paper pairing recommendations for an informal tasting to close the launch event. Jen is also delighted to share that the co-edited Routledge Handbook of Wine and Culture is now available for pre-order, with a 20% discount available until 30^th April (code ASM02). The book offers a comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production and consumption. Editor royalties have been donated to WaterAid.

Jenny Paxman has been busy with organising the Nutrition Society Summer Meeting 2022, to be hosted in Sheffield, 12-15 July. Registration is now open—see the details in the section below; abstract deadline is 17 April.

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Resources/call for papers/conference announcements

Constructing the Sociology (or Sociologies) of Wine, online launch event, 11 March, 14.30—16.30 (GMT)
This event is open to all, and marks the ‘Constructing the Sociology (or Sociologies) of Wine’ special issue of the Journal of Cultural Analysis and Social Change. Each of the special issue authors will be suggesting a style and/or region of wine to accompany their article; participants are welcome to join in an informal towards the end of the event. (Wines not supplied!) To attend, please register via Eventbrite. Attendees will receive the Zoom link when they sign up, along with a list of wine and paper pairing recommendations.

Sustain Webinar, 16 March (2-3pm)
Home from Hospital and access to food. This event marks the launch of Home from hospital: Ensuring people have access to food at discharge from hospital and beyond. The guide highlights the importance of this issue and presents good practice case studies from around the country. This event will feature a summary of the guide and speakers from some of the case study areas in the report. Register via the Sustain webpage.

EuroSense 2022 Conference: abstract deadline 18 March
EuroSense 2022 the 10th European Conference on Sensory and Consumer Research, theme: ‘A Sense of Earth’. 13-16 September 2022, Turku, Finland. Submission deadline of 18 March 2022 for abstracts for workshops, talks and poster presentations on the following themes: Sensory and Consumer Science for Sustainability and Biodiversity | Sensory, FoodTech & Health | Sensory Food Terroir | Cross Cultural in Sensory and Consumer Research | Citizen Involvement | Multisensory Perception | Food Choice, Sensory Perception and Beyond | Sensometrics. View topic descriptions and submit abstracts here

Brewers’ Research and Education Fund: application deadline 31 March
British Beer & Pub Association, through the Brewers’ Research and Education Fund, invites applications for its research grants. These support scientific research and education that supports the UK brewing industry. Projects must satisfy at least one of the following objectives: promoting brewing education, training and research; researching and educating the public about beer consumption; researching the composition and nutritional value of beer in relation to diet and wellbeing; promoting research related to the environmental and economic sustainability of the brewing sector. Project must have a principal benefit to the brewing industry in the UK. Organisations, institutions and individuals may apply. Information and application procedure available here.

Nutrition Society Summer Meeting 2022: abstract deadline 17 April
We’re excited to announce that registration for the Sheffield-hosted Nutrition Society Summer Meeting 2022 is now open. The four day conference, ‘Food and Nutrition: Pathways to a sustainable future’, 12-15 July, will be an in-person event hosted at Sheffield Hallam University city campus organised by SHU in partnership with The University of Sheffield and Sheffield City Council. The conference will cover various pathways to a sustainable future in food and nutrition, including:

Building of ethical food systems
Eroding nutritional inequalities
Sustaining an ageing population
Navigating dietary trends
Understanding mechanisms for health
Enabling activity: lessons from exercise science

The call for abstracts is now open for our oral communication and poster streams (deadline 17^th April 2022). Please see more details here: https://www.nutritionsociety.org/events/summer-conference-2022-food-and-nutrition-pathways-sustainable-future

Useful resources: Food Insecurity Tracking data from the Food Foundation

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be May 2022. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Friday 29 April.

CHEFS blog

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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by Jennifer Smith Maguire | January 4, 2022 · 8:56 pm

What’s Cooking, January 2022

We had a great instalment of our Online Research Talks series in November, when Nino Bariola delivered a presentation on ‘Authenticity, legitimacy, and the racial politics of ceviche’ (10/11/21). Drawing on his doctoral research, and expanding beyond it (we can’t wait for the eventual monograph!), Nino discussed the legitimation and strategic ‘Japanization’ of cerviche over time, how Peruvian chefs have used cerviche to manage racialized forms of stigma, and how cerviche features in processes of cultural wealth generation. The recording of the talk is available on our Online Research Talks page, and is a fantastic resource if you’re teaching or writing on issues of food, national identity, culture, distinction, authenticity and more.

Two further online research talk sessions coming up, both focused on beer:

Thursday 10 February, 3-4.30 on Zoom: ‘Craft Beer, Agility and Authenticity’ with presentations from Nadine Waehning (University of York Management School) and Andrey Sgorla (University of Siena). Titles and Abstracts to be confirmed.
Week of 21 March (date/time to be confirmed) on Zoom: ‘Pubs, Alcohol and the Pandemic’ with presentations from Joanna Reynolds (Sheffield Hallam University) and Pallavi Singh (Sheffield Hallam University). Titles and Abstracts to be confirmed.

Full details are available on our Online Research Talks page.

We’ve also recently sent out the next round of invites for upcoming CHEFS monthly virtual research roundtables in January and May via the CHEFS JISC email list. Research roundtables are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour. Thanks in advance to Jenny Paxman for hosting:

Wednesday 12 January, 3-4pm
Wednesday 4 May, 3-4pm

Please feel free to forward the invites to colleagues/PG students who might be interested in joining us. (Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.)

Below, we have:

updates on recent CHEFS members’ activities (including a new article on wine, and new research in collaboration with SHU student researchers);
resources/calls for papers/conference announcements (including a call for session proposals on food geographies, and a new food poverty report);
the usual call for contributions and content for the March 2022 edition of What’s Cooking.

Cheers,
Jen

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Recent CHEFS Activities

Jennifer Smith Maguire wrapped up the co-edited Routledge Handbook of Wine and Culture (now available for pre-order): a comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production and consumption. Jen’s chapter in the Handbook, ‘Sociology, wine and culture,’ reviews how sociology helps with making sense of wine and culture, in terms of how wine and the ‘doing’ of wine are contingent outcomes of the social actions of multiple actors and organisations; how the cultural production and consumption of wine are shaped by discourses of legitimacy and processes of legitimation; and how taste (of and for) wine is bound up with culture. In December 2021, Jen also published a new article ‘Towards a sociology from wine and vina aperta’ in the Journal of Cultural Analysis and Social Change (open access, i.e. freely available to all). The article outlines a process sociological approach to conceptualizing wine as vina aperta: a multifarious, multifaceted, processual ‘thing’ that is constituted through intended and unintended outcomes of humans’ interdependent relations with the world, others, and themselves. The chapter and article are first steps in pulling together a decade’s worth of wine research into a monograph: the focus for Jen’s January-May 2022 sabbatical.

John Dunning successfully passed the Spanish Wine Scholar (SWS) examination in December. Congratulations to John!

John Dunning and Jennifer Smith Maguire were successful in their bid for Department of Service Sector Management fieldwork funding, to build on their previous research on wine gifting and cultural consumption. They’ll be working with two Sheffield Hallam student researchers (current MSc International Hospitality and Tourism Management student Rachel Robinson, and BSc Nutrition, Diet and Lifestyle graduate Samantha McCormick) to expand their existing sample of interviews with Chinese expat consumers, and generate a comparative data set via interviews with British consumers. They’ll be recruiting participants of varying levels of wine involvement for semi-structured interviews: if you’d like to be involved, please let Jen know (j.smith1@shu.ac.uk)!

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Resources/call for papers/conference announcements

Call for session proposals for the Food Geographies Research Group sessions at the 2022 RGS-IBG conference. Deadline 14 January 2022.

The Food Geographies Research Group (FGRG) invites Session Proposals for the RGS-IBG Annual International Conference 2022 (to take place at Newcastle University, from Tuesday 30 August to Friday 2 September 2022, with a strong in-person element (COVID-19 restrictions permitting), and with hybrid and online ways to participate. Further details of the conference arrangements are given on the RGS website).

FGRG encourages and welcomes interesting Session Proposals that advance the sub-discipline, but priority will be given to sessions that speak directly to the conference theme: ‘Food Geographies of Recovery.’ The Group particularly welcomes sessions from ECRs or PhD students exploring areas within the food geographies field. We encourage and support interesting connections and engagements with other RGS-IBG research groups, where appropriate. Sessions may take the form of presented papers, panels, practitioner forums, discussions or workshops. Innovative sessions and formats are encouraged. Proposals should include: (i) Title of session; (ii) Name of Co-sponsoring groups, if applicable; (iii) Name and Contact Details for Session Convenors; (iv) Abstract, outlining scope of session – 200 words max; (v) Number of session timeslots that are sought; (vi) Indication of preferred organisation of session, e.g. 4 x 20min presentation, plus 20min discussion or 5 x 15min presentation, with 5min question for each, we welcome creative formats. Sessions last 1 hour 40 mins; (vii) whether you envisage an online, in-person or hybrid format. The deadline for proposals for FGRG sponsored sessions is Friday 14^th January 2022. Proposals for, or questions about, FGRG sponsored sessions should be sent to Mark Stein, Food Geographies Research Group Conference Officer (markstein2010@live.co.uk ).

Empowering local action on Food Poverty: Key lessons from Food Power: new report that identifies 10 key lessons on developing food poverty alliances and action plans, with national recommendations for government and funders to lead to the real change needed to ensure everyone is able to access healthy, affordable, sustainable food. Download the full report and find more resources, including guidance for local authorities, case studies and webinars on the Food Power website.

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be March 2022. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Monday 28 February.

CHEFS blog

Interested in writing a blog? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (j.smith1@shu.ac.uk).

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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by Jennifer Smith Maguire | September 30, 2021 · 6:23 am

Electric Currents and Eating Behaviour

A person wearing a cap with wires emerging from it

Photo credit: Jordan Beaumont

Have you ever caught a whiff of freshly baked bread, or spotted a gooey chocolate brownie, and instantly been hit with a craving?

Do you run to the shops to buy yourself a treat, or just walk away and carry on with life?

Your response to food is a key part of eating behaviour, and your brain is an important hub for controlling these responses. By interpreting signals from our body, our brain directs us to eat (or stop eating) to maintain our energy needs. But eating goes beyond mere energy requirements – eating is often a social activity, and foods are a source of pleasure and reward. Our brain is able to incorporate these different factors to drive and control our eating behaviours. However, in the current environment, where we are constantly bombarded by food cues (such as the smell and sight of tempting food), it can be difficult to control our eating behaviour.

Data suggests that for some individuals, there is reduced activity within certain areas of the brain that are important for controlling eating behaviour and particularly for preventing impulsive actions associated with overconsumption (e.g. binge eating). This means it is even more difficult to control the response to food and related cues, and we know that people respond differently to the rewarding components of food with some individuals experiencing heightened reward sensitivity. This means these individuals find it particularly difficult to walk away from tempting foods, which often leads to the consumption (or overconsumption) of these highly rewarding, high-calorie foods.

That’s where our research comes in!

Our research looks to change how people respond to food and food-related cues. Specifically, we are looking to alter eating-related measures (e.g. in-the-moment food craving) using transcranial direct current stimulation (tDCS), a form of non-invasive brain stimulation where a weak electrical current is passed through the brain via electrodes placed on the scalp.

You want to do what, to my what?!

Electric currents + your brain = nasty One Flew Over the Cuckoo’s Nest vibes, but it’s not what you think.

The electric current is very weak, usually up to 2.0 milliampere (mA). To give some context, electroconvulsive therapy (as seen in One Flew Over the Cuckoo’s Nest) uses electric currents of up to 900 mA. At 2.0 mA, you’re likely to feel a little tingling or itching, but research on the safety of tDCS shows no damage to either the skin or brain tissue, and the technique is widely considered safe for children and adults, as well as healthy individuals and patient populations. (However, do note the ‘do not try this at home’ message at the end of the blog!)

Photo credit: Jordan Beaumont

While the technique may seem a little elaborate, the equipment is relatively simple – it involves two conductive rubber plates (electrodes), housed inside saline-soaked sponge pads, which are connected to a stimulation device powered using 2x AA batteries. To hold the electrodes in place, you wear a (very flattering) elasticated cap – modelled by yours truly above. That is as exciting as the equipment gets. During stimulation, you’re usually asked to remain seated and relaxed, but can also be asked to complete a computer-based task or watch a short video.

But, what does it actually do?

The brain is like a packed room, with people (neurons, or nerve cells) constantly chatting to each other (sending chemical signals called neurotransmitters). This chatting, or the passing of neurotransmitters from one neuron to the next, is how the brain tells our body to perform certain functions, and is important for driving our behaviour. Through tDCS, we are able to increase or decrease the amount of chatting that occurs, and as such the level of activity within certain parts of the room.

This becomes important where we see low activity in some areas of the brain, such as those that help control our eating behaviours, which contributes to “problematic” behaviour. Through tDCS, we are able to alter brain activity, learning, task performance and behaviour.

The miracle cure for obesity!

Well, not quite. Obesity and eating behaviour are incredibly complex – although the techniques show promise for altering our response to food and food-related cues in some populations (such as those with binge eating behaviour), we’re a long way from testing the efficacy as a tool for obesity treatment. To fully determine the role tDCS may play in altering eating behaviours, and the potential use of this technique for weight management, we need to carry out many (many) more studies. As such, we’re in constant need of participants…

We need your help!

Share your views on non-invasive brain stimulation (NIBS) techniques.

Whether you’re a tDCS pro, or just hearing about brain stimulation for the first time, we’re looking for individuals over the age of 18 to share their thoughts of these techniques. Simply fill out this short survey around the perceptions of tDCS and other forms of NIBS.

On completion of the survey, you have the opportunity to be entered into a free prize draw to win one of three £50 vouchers.

If you would like to find out more about our research, or you would like to participate in one of our other studies, you can email me via j.beaumont@shu.ac.uk.

An important note…

Please do not try this at home. tDCS procedures within research and clinical settings are rigorously controlled and meticulously monitored to ensure the protocols are safe and ethical. Do-it-yourself (DIY) tDCS can lead to some worrying side effects (e.g. headaches, skin burns, persistent metallic taste) due to the use of unregulated devices and settings beyond safe limits. tDCS should always be delivered by a trained professional.

About the author

Jordan Beaumont (@JordanDBeaumont) is a Registered Nutritionist and Associate Lecturer in Food and Nutrition at Sheffield Hallam University. He is also a PhD candidate and Visiting Lecturer at Leeds Trinity University. The research discussed in this blog was conducted at Leeds Trinity University, under the supervision of Dr Martin Barwood, Dr Danielle Davis, Dr Michelle Dalton and Professor Mark Russell.

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by Jennifer Smith Maguire | August 31, 2021 · 5:22 pm

What’s Cooking, September 2021

Something new! For the coming academic year, we’ll be hosting a series of CHEFS online research talks. Thanks to the advantages of Zoom, we have the chance to virtually bring in speakers to share their research on the socio-cultural dimensions of food and drink from around the world. Our first talk is by Warwick Frost and Jennifer Frost, from La Trobe University. On October 15^th, 10am (UK time!), they’ll be joining us from Australia to talk about the gastronomic transformation of Melbourne. Details of the event with Zoom link are available on the CHEFS Online Research Talks Page.

Food, laneways and public art: The gastronomic transformation of Melbourne
Dr Warwick Frost & Dr Jennifer Frost, La Trobe University
Friday 15 October, 10am, on Zoom
Abstract: In the 1980s, Melbourne was increasingly characterised as a ‘doughnut city’ in which night-time activities had deserted the Central Business District. A number of strategic policy reforms paralleling organic developments in public street art led to the rise of a strong cafe culture which reinvigorated the city and which has become central to the city’s destination marketing campaigns. Melbourne’s cafe culture was particularly characterised by small independent operators presenting themselves as cutting edge and in tune with the latest developments in artistic culture and environmental sustainability. This presentation outlines these changes, the challenges they have brought and explores attempts by other cities to replicate them.

If you’d like to recommend a future speaker, or self-nominate to deliver a talk, please let me know.

After a summer break, our monthly virtual research roundtables are back! The roundtables are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

Wednesday 15 September, 3-4pm (meeting invite circulated previously)
Wednesday 13 October, 4-5pm
Wednesday 17 November, 2-3pm

Meeting invites (with Zoom link and meeting password) will be sent out shortly via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.

Be sure to check out our most recent blog post: Punita Chowbey reflects on her research with British South Asian mothers, and the complex relationship between healthy eating and time.

Below, we have:

updates on recent CHEFS members’ activities (findings report and webinar recording from an exploratory project on digital marketing, storytelling, and the regional wineries of the UK’s Midlands and North);
resources/calls for papers/conference announcements (including the ‘Digital Innovation and Wine’ CHEFS symposium on 13 September, and a BSA event on the lived experience of alcohol in social science research and teaching on 15 September);
the usual call for contributions and content for the November 2021 edition of What’s Cooking.

Lastly, some sad news to share: Deborah Harrop, one of the original forces behind the creation of CHEFS, passed away in August after a hard-fought battle with cancer. Deb’s food-related research interests focused on older people, care homes, and defining health and wellbeing outcomes; her humour, insight and capacity to bring people together were also key ingredients in the initial CHEFS launch events. Deb’s family has suggested donations in her memory to Cats Protection or the cattery that she used to volunteer at: Dove Cat Rescue Sanctuary. They are also planning a virtual book of condolences. Deb will be much missed.

Jen

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Recent CHEFS Activities

Jennifer Smith Maguire and John Dunning, in collaboration with Sheffield Hallam food and nutrition student researchers Samantha McCormick and Piotr Hipsz, recently wrapped up an exploratory project looking at digital marketing, storytelling and regional identity in relation to the wineries of the Midlands and North of the UK. Information about the project, ‘Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region’ can be found on the project page, including links to download the findings report and to access a recording of the June 14 webinar that presented some of the findings to regional wine sector stakeholders.

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Resources/call for papers/conference announcements

Digital Innovation and Wine Online Colloquium, 13 September, 14.00-16.00 (GMT).

This event is intended for colleagues based at Sheffield Hallam University and Excelia, and forms part of the ongoing exploration of potential collaborations between SHU and Excelia. The two-hour, online event focuses on digital innovation and wine. Please register as a participant by 9^th September (extended deadline). Details, including a draft programme for the event, can be found on the CHEFS event page.

Relevant perspectives on the colloquium theme of ‘digital innovation and wine’ may include but are not limited to: Marketing and storytelling; Destination branding; Hospitality and tourism management; Experience economy; Cultural production and consumption; Provenance, authenticity, and heritage; Sensory analysis; Practitioner and industry perspectives. Equally, colleagues with no prior research engagement with wine as an empirical field of study are very welcome to take part. Wine is a fertile area of research, providing ample opportunity for inter-disciplinary and cross-cultural comparative work.

Thinking critically about lived experience of alcohol in social science research and teaching’, A BSA Alcohol Studies Group Workshop – Wednesday 15th September 2021 (9.45am-1pm BST)

This half-day online workshop will be structured around the broad theme of ‘lived experience’ of alcohol, in social science research and teaching. To view the presentation abstracts and to book please see the information online. The event is free for BSA members and £10 for non-members. Please get in touch with the convenors claire.markham@ntu.ac.uk or kat.jackson@newcastle.ac.uk if you are not a BSA member and would like to enquire about applying for a subsidised place, or if you would like more information about the workshop.

New publication: Ian Taplin. 2021. The Napa Valley Wine Industry: The Organization of Excellence. Cambridge Scholars.

25% discount available for orders online www.cambridgescholars.com Discount code: PROMO25

This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be November 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Friday 29 October.

CHEFS blog

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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by Jennifer Smith Maguire | July 5, 2021 · 8:53 am

Time poverty and healthy eating – reflections from research with British South Asian mothers

Image of a woman at an outdoor food market

Photo credit: Punita Chowbey

Research shows demands of work have an impact on food choices and create challenges for balancing family values such as closeness and personal achievement (Devine et al. 2006). What happens when one adds additional layers of ethnicity and migration into the picture? To find out, I spoke to 35 women from Gujarati and Pakistani background from four groups: homemaker (both high-income and low-income); professional/managerial; skilled/clerical/assistant; and manual employment. These mothers are both first and second-generation migrants with dependent children.

I asked what women meant by eating healthily, their healthy eating practices and their experiences of healthy eating interventions/messages. There was a marked contrast between the narratives of two groups of women in particular: high-income professional women and low-income homemakers. There were a lot of differences in their understanding/definition of healthy eating. And yet, there was little difference in their eating practices. Surprisingly, a subset of relatively time-rich but income-poor mothers reported eating more healthily than high income—but time poor—mothers.

Professional mothers often provided an expansive account of what they meant by healthy eating, which encompassed not only food categories but quality of food, manners, cuisine, and rules around eating. Their narratives suggested the symbolic value of healthy eating practices in their households, such as ideals of equality, egalitarian gender roles, intimacy between couples, and parental ideologies. For example, for some curry symbolised not only traditional ways of eating but also labour and a lack of taste for healthy and international food. Professional mothers often made references to local, fresh and organic food. Rohini, a mother from British Gujarati background and professionally employed, stated:

Probably more expensive because you’re buying fresh stuff and fresh stuff is perishable and it costs, whereas you can get a vegetarian lasagne for 99p frozen from the Tesco counter, do you see what I mean?

In contrast, low-income homemakers and those in skilled work provided a brief description of healthy eating that was often limited to the consumption of fruit and vegetables and a reduction in salt and oil.

However, professional mothers’ ability to articulate an expansive discourse about eating healthily did not necessarily translate into healthy cooking and eating practices. Time appeared to be a major factor for some high earners. As a sub-group, some mothers in demanding professions (such as consultants working in hospitals, senior academics and bankers) often reported not being able to eat healthily due to time constraints. Some mothers in highly paid employment talked of cooking as something that had to be fitted in around their work.

Kishwar, a first-generation Pakistani professional in a very demanding job, was often unable to find time to cook food for her children:

I have only recently started making chapatti, otherwise, we used to have Naan [shop bought] or pita bread. Because, my son loves chapatti, so, I have started kneading flour at home, however the chapatti turns out, I am getting better at it. So, I make these things, when I am off, or when I am feeling energetic enough to do it, around the weekend and stuff.

While working mothers from all occupational backgrounds talked about ways of eating healthily and about how work commitments often got in the way, this view was expressed especially frequently by professional mothers. Muskan, a first-generation Pakistani professional, expressed her inability to spend time in the kitchen as follows:

Last week has been a disaster, so I’m not sure if that’s a good week to talk about… but generally, yeah we would prefer that we eat food cooked at home, but then what affects is what work you are doing, how much time do you have, that kind of thing … if I am at work , when I come back at 6.30-7 in the evening , so then do I have the capacity to stand and cook, that tends to affect a bit.

Muskan further suggests the need for her to work longer hours than others to be accepted and respected due to being from a minority ethnic background.

Professional mothers often cited time as a major constraint in eating healthily, whereas low-income mothers made more references to the cost of healthy eating. They felt it was cheaper to eat in an ‘Asian way’ on a budget as this makes food last longer, and it is economical to cook one big pot for many people. Soha, a second-generation British Pakistani low-income homemaker married to a first-generation Pakistani manual worker, reported:

Healthy food is a waste of money as well isn’t it? Tuna is healthy, it’s only going to fill you up two sandwiches, yeah, and how expensive are three packets of tuna, £4? How many sandwiches can you make? How many big families can you have? I’ve got six people in my property living. If it’s £4 I buy £2 or £3 chicken, make a curry and fill everybody up for two days, add a few potatoes in it. I show you a 60p curry, Lehsuni curry.

Amira, a British Pakistani university educated mother in a skilled employment also reported that she only bought vegetables when they are on offer because of the cost involved, otherwise she buys from a van man who provides reasonably priced fruits and vegetables:

Healthy eating is expensive …I mean sometimes, I tend to buy fruits and vegetables [from superstores] if there is a deal …but it is expensive, we have, the vegetable and fruit van comes every Thursday, and he is quite reasonable …, so I tend to buy my fruit and vegetables from him.

Many low-income homemaker mothers spoke of several strategies they adopted to feed their family healthy meals, such as shopping around for cheaper food items, buying items on offer, cooking in bulk, and choosing dishes that are nutritious but filling and cheap.

Although time was a constraint for all mothers, low-income homemakers were able to prioritise shopping and cooking healthy meals for their family despite budgetary constraints. They often referred to their culinary skills and creativity in cooking healthy meals on a budget. This suggests a need for reconsideration of cultural capital (Bourdieu 1984; Smith Maguire 2016) in healthy cooking in context of social class and ethnicity. Many mothers from both Gujarati and Pakistani backgrounds were able to cook and eat healthily because they knew how to purchase cheap and fresh food for example from a van man or food market as opposed to super store and buying groceries in bulk. They had extensive knowledge of various low budget and versatile recipes and ways to cook from scratch, and had developed relatively advanced cooking skills over the years.

Conversely, those employed in demanding professions often made reference to long working hours and a lack of energy and time for cooking. Time is often an issue with those working long hours and time scarcity has implications for food practices as shown with other populations (Blake et al. 2011). However, for the respondents in my research, there were the additional pressures of being a woman and from a racial minority, occupying higher positions. This is not surprising considering the gendered and ethnic labour market inequalities in the UK (Dale & Ahmed 2011).

This blog is based on a book chapter Healthy Eating, Social Class and Ethnicity: Exploring the Food Practices of South Asian Mothers. I’ve written about my research in The Conversation, in academic journals, and in policy papers, and shared insights from my research through wider media engagement.

Dr Punita Chowbey is a Research Fellow at the college of Health, Wellbeing and Life Sciences, Sheffield Hallam University. Taking a social justice and intersectional approach, she is interested in gender and ethnic inequalities in health and wellbeing. Her recent projects focus on: a) household food practices and she has published on healthy eating and ethnicity, social class and food practices, gender and micropolitics of food, mothering and food allergies; b.) economic justice, including publications on economic abuse patterns and strategies, employment, masculinities and violence. She is currently working on her book on gender and economic justice. She engages with media on a regular basis including The Conversation, BBC World Service, and BBC Asian Network.

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by Jennifer Smith Maguire | July 1, 2021 · 8:30 am

What’s Cooking, July 2021

Below, we have:

updates on recent CHEFS members’ activities (including a fantastic range of staff/student research collaborations, a recent webinar on digital storytelling and regional wineries, and Sheffield’s recent Sustainable Food Places Bronze Award);
resources/calls for papers/conference announcements (including details for SHU-based colleagues to register for our 13 September online colloquium on digital innovation and wine, plus upcoming abstract deadlines for the Drinking Studies Network Conference and Gastronomy Summit);
the usual call for contributions and content for the September 2021 edition of What’s Cooking.

Looking ahead: we’ll be taking a summer break from our monthly virtual research roundtables, but we will be back in September. The roundtables are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour:

Wednesday 15 September, 3-4pm (after a summer hiatus!)

Further dates will be circulated once the autumn teaching timetable is set. Meeting invites (with Zoom link and meeting password) are sent out via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage. In the meantime, please email me directly (j.smith1@shu.ac.uk) if you’d like me to forward a meeting invite.

Happy reading!

Cheers, Jen

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Recent CHEFS Activities

Some fantastic examples over the past academic year of student/staff research collaborations, with CHEFS colleagues’ research being supported through working with student researchers:

Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise) have carried out a range of work (including doing an online media study, managing a Qualtrics survey, doing some qualitative content analysis, and preparing a literature review) as part of a project on digital storytelling, regional identity and the wineries of the Midlands and North region (see next news item!) led by Jennifer Smith Maguire and John Dunning.
Megan Flint (MSc Nutrition with Public Health Management) is undertaking a systematic review and meta-analysis on the effects of caffeine on appetite regulation with CHEFS colleagues Jenny Paxman, Lucie Nield and Tony Lynn and Hallam alumnus Beatrice Hunt (MSc Nutrition with Obesity and Weight Management).
Nazmin Begum and Grace Agi (both MSc Nutrition with Public Health Management students) have been entering 24 dietary recalls in Nutritics. This is part of a study led by Jo Pearce, which aims to look at mineral intake from both dietary sources and supplements in women, 6-12 months post-partum.
Katie Hamilton and Rebecca Gristwood (both BSc Hons Food Marketing Management) are currently undertaking longitudinal research exploring the media representation of stigmastised brands (including media data capture, thematic and content analysis) for Paul Beresford and Craig Hirst.
George Wheatley (MSc Food Consumer Marketing and Product Development) and Lauren Hellicar (MSc Nutrition with Public Health Management) have worked together with Jo Pearce and Lucie Nield to interview students in the current PG Food and Nutrition cohort about their thoughts on the Work Related Learning module and have suggested some interesting improvements and changes which the course and module teams are taking forwards for 2022 and 2023 iterations of the module.

Jennifer Smith Maguire and John Dunning have been busy over the past several months with a research project on digital storytelling and the regional wineries of the Midlands and North. (You can find out more about regional wineries here.) The project was funded by SHU (via the Connecting with Professional Practice seed corn fund, and Department of Service Sector Management fieldwork fund), which allowed us to bring Samantha McCormick and Piotr Hipsz onto the team as student researchers (see news item above) to assist with the literature review, media audit, and survey and interviews of regional wineries. On 14 June, the team presented initial findings in a SIP/ERDF-funded webinar, aimed at wine sector stakeholders: regional wineries, regional wine retailers and restaurateurs, and representatives of the national and regional WineGB professional bodies. The webinar recording is available on the CHEFS website, and a final report will be available later in the summer.

CHEFS research made an appearance at Sheffield Hallam University’s online Creating Knowledge Conference, 22-25 June (recordings of sessions are due to be online here in the near future). Sue Campbell presented a poster, ‘Developing a cross University Collaborative Brewing Research Consortium’ on behalf of Susan G. Campbell, Jillian Newton, Danny Allwood, Tim Nichol, Hongwei Zhang, and Jennifer Smith Maguire, and Jen Smith Maguire co-presented a session on ‘Galleries, Wineries and Regional Development: Reflections on LTU/SHU Collaboration’ with Jennifer Frost and Warwick Frost, colleagues from La Trobe University’s Department of Management, Sport and Tourism. Jennifer and Warwick will join CHEFS in the autumn to deliver an online research seminar on their food-related research. Details to come!

Great news for ShefFood! Sheffield (as a city) won a Sustainable Food Places Bronze Award in June 2021, a national award for efforts to create a more sustainable, healthy and fair food system in the city. The bid was submitted on behalf of the city by ShefFood which is made up of voluntary, community, faith, social enterprise, local authority, academic and commercial groups (which includes representation from SHU; CHEFS members Lucie Nield and James Ellerby contributed to the bid). ShefFood is an independent partnership who works with groups in the city and was challenged to evidence successful and wide-ranging action on key issues including promoting healthy and sustainable food, tackling food poverty, addressing diet-related ill health, improving access to affordable healthy food and reducing food waste as well as improving the ecological footprint of the food systems. The next challenge: to move from bronze to silver award and work is already underway! Lucie Nield is looking for another ‘foodie’ staff member of SHU to join the ShefFood group. If anyone is interested, please contact her directly at l.nield@shu.ac.uk.

James Ellerby has moved into a new role with Russell Partnership Collection, an international hospitality and food consultancy. James may have left SHU, but we’re delighted that he’s keeping his links with CHEFS, and looking forward to future opportunities to collaborate!

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Resources/call for papers/conference announcements

Digital Innovation and Wine Online Colloquium, 13 September, 14.00-16.00 (GMT).
This event is intended for colleagues based at Sheffield Hallam University and Excelia, and form part of the ongoing exploration of potential collaborations between SHU and Excelia. The two-hour, online event focuses on digital innovation and wine. Please register as a participant by 1st September. Details, including a draft programme for the event, can be found on the CHEFS event page. Relevant perspectives on the colloquium theme of ‘digital innovation and wine’ may include but are not limited to: Marketing and storytelling; Destination branding; Hospitality and tourism management; Experience economy; Cultural production and consumption; Provenance, authenticity, and heritage; Sensory analysis; Practitioner and industry perspectives. Equally, colleagues with no prior research engagement with wine as an empirical field of study are very welcome to take part. Wine is a fertile area of research, providing ample opportunity for inter-disciplinary and cross-cultural comparative work.

Drinking Studies Network Conference, 13-14 November 2021, Virtual Conference. Abstract deadline: 31 July 2021.
Since its foundation in 2010 the Drinking Studies Network has grown into a dynamic research community of over 300 members worldwide, from an exceptionally wide range of disciplinary and professional backgrounds. To mark our 10th anniversary – at a year’s delay due to the COVID-19 pandemic – we want to bring together members, old and new, to identify and pursue the major challenges in our rapidly developing field. We invite panels and paper proposals that align with any of the main goals of the conference, which are detailed on the event page here. Papers should normally be no more than 20 minutes in length. Panel proposals (3 papers) are welcome; as are alternative formats. In the interests of the event functioning as a collective conversation we will follow our long-standing policy of not running parallel sessions. This means that the number of papers will be restricted. Priority will go to those proposals that most explicitly – and most interestingly – address the conference goals. Proposals should be of no more than 250 words per speaker, accompanied by a short biography of no more than 100 words. Please send to drinkingstudies@gmail.com by 31 July 2021. We welcome proposals from beyond our current membership: email drinkingstudies@gmail.com to join the DSN (this is free) to become eligible. The conference will take place virtually, and will be free of charge.

Gastronomy Summit 2022, Oxford Cultural Collective/Ulster University, 11-13 April 2022. Deadline for abstracts: 1 August.
The overarching theme of Gastronomy Summit 2022 is: Developing food and drink destinations in ways that benefit local communities. The Summit’s tracks (themes), which should be the focus of submitted abstracts, papers and posters are:

Food, drink and hospitality as catalysts for economic, cultural and social regeneration in urban or rural locations
Food, drink and hospitality as catalysts for equality and social cohesion
Food, drink and regenerative tourism
Food, drink and identity
Food, drink and hospitality as catalysts for sustainable development
Education in culinary arts and gastronomy (e.g. cultural contextualization, links to destination development)

Submissions may relate to conceptual or empirical research and should normally report on completed studies in one or more of the Summit’s tracks (noted above). Abstracts and papers reporting on substantially developed work in progress will also be considered. You may wish to consider the submission of a poster to report on work in progress. You are encouraged to include commentary on the possible application and impact of your research. The research committee encourages submissions from established researchers, as well as those in the early stages of their academic careers, including doctoral students. Deadlines: submission of paper abstracts (300 words) due 1 August, with full papers if accepted due 1 November; submission of poster proposals due 1 November. Details available online in the Call for Submissions and Posters.

Food and Drink Federation free webinars (registration required)

New Consumer Habits, 12 July, 11am-12
Food Waste in a post-pandemic society, 20 July, 3-4pm
Inclusion and Diversity in UK Food and Drink Manufacturing, 21 July, 3-4pm

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be September 2021. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Monday 30 August.

CHEFS blog
Interested in writing a blog? These are usually 800-1200 words and written for a general audience in an informal style. Blogs can revisit work you’ve already done (e.g., highlighting a recent output/publication); discuss research or research-related activities (teaching, public engagement, etc.) that you are working on; offer your informed take on contemporary food/drink issues or policy; provide a profile on your research. If you’d like to contribute a piece, please get in touch with Jen (j.smith1@shu.ac.uk).

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

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