Tag: Inclusive Design

Professorship awarded to Alaster Yoxall

Image of Alaster Yoxall

​We are pleased to announce that Alaster Yoxall has been recognised by the Professoriate Committee for his outstanding contribution to Sheffield Hallam and beyond, and now holds the Professorship of Packaging Ergonomics. Alaster has been involved in the ‘Inclusive Design’ of packaging for a little over 12 years. He was the UK’s technical expert in the development of ISO 17480 Packaging […]

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Integrating the Packaging and Product Experience in Food and Beverages – A Road-Map to Consumer Satisfaction – Features chapter by Dr Alaster Yoxall

Cover of Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction (Woodhead Publishing - courtesy of Alaster Yoxall)

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers’ emotional responses, […]

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