Thought leadership from the top
Today Sheffield Hallam’s Vice-Chancellor, Professor Chris Husbands, has published a blog on the BERA website about how social media has transformed professional communities.
In his BERA blog, he says that: “Social media has brought together teachers, policy wonks and academics in virtual coalitions. Some say that there has been nothing like it before, though those who do largely overlook the ‘teachers’ centre’ movement of the 1970s and 1980s which also, in admittedly local settings, also brought together like minded teachers who formed networks which brought about change. But even so the scale here is quite remarkable.”
Prof Husbands is a prolific blogger and tweeter. He writes a weekly blog and uses it as a channel for communicating with staff – it’s a great way to keep in regular contact to discuss topical education issues, celebrate successes, and just tell people what he’s been doing.
For communications professionals, having a senior leader who sees the potential and the opportunities provided by social media is really valuable. We know that social is here to stay. The channels may change in the future, but digital communication is now embedded in our personal and professional lives.
Chris is a great example of how senior leaders can use social media for communication, engagement in debate, and thought leadership. His recent blog about the Government’s plans for new grammar schools in The Conversation pulled no punches.
His blogs for the Institute of Education where he worked until December 2015, are being compiled and edited into a new book, which will be available on their website soon.
Ally Mogg, Head of News and PR