Call for Papers 15th Global Brand Conference 2022 Sheffield Hallam University, Sheffield, UK 4th – 6th May 2022 Branding in a Time of Radical Transformation We live in a time of continuous, rapid and radical transformation. Recent events in relation to the ongoing Covid-19 Pandemic are a clear example of this. Indeed, when our theme for…
The information on this page has changed, if you are not redirected automatically, please click the link https://blogs.shu.ac.uk/gbc2021/2021/09/30/updated-call-for-papers-extended-deadline-16th-november-2021
Dear all, As you may know, due to increasing Coronavirus infection rates and related hospital admissions in the UK, we entered a 3rd national lock-down over Christmas which is likely to continue for some time to come. In addition to this, our Government has recently implemented stricter International travel limitations that require inbound visitors to…
Dear Delegate, I hope this email finds you safe and well. I am writing to let you know that we have now reopened the call for papers for next year’s 15th Global Brands Conference in Sheffield and wanted to alert you to a few options that you may wish to consider in relation to your…
An important update from the Chair of the 15th Global Brand Conference. If the below does not appear clearly, please click the following link to view a pdf version of the communication GBC 2021 Announcement
Dear all, It is with great sadness that I must report that the 15th Global Brand Conference, due to be held at Sheffield Hallam University in May 2020, has been cancelled. Like many, we had initially hoped that the public health emergency regarding the spread of Coronavirus would be relatively short-term. However, is has become…
We are very pleased to announce that Marc Allera will be a key note speaker at the 15th Global Brand Conference. Marc is currently CEO of BT Consumer Brands (including BT, EE and Plusnet) and was named ‘Power 50 Person of the Year’ in 2019 Mobile Industry Awards (see https://www.techradar.com/uk/news/marc-allera-crowned-power-50-person-of-the-year-2019). Marc Allera, CEO of BT…
Registration is now open for Global Brand Conference 2020 tickets. The deadline for papers has passed and we’d like to thank everyone that has submitted an abstract for consideration. Everyone who has submitted should have received an acknowledgement email from the team to confirm receipt. If you didn’t receive an email, please contact us…
Co-creating brands: Brand management from a co-creative We are pleased to announce a keynote address for the 15th Global Brand Conference. Professor Nicholas Ind and Pofessor Holger J Schmidt will deliver a talk entitled Co-creating brands: Brand management from a co-creative Biographies of Keynote Speakers Nicholas Ind is Professor of Brand Management at Kristiania University College in…
In keeping with the traditions of the Global Brand Conference, the 15th edition will feature a cultural evening and social event on the first evening (Tuesday 13th May 2020). It will be held at Kelham Island, the heart of Sheffield’s industrial heritage and now a symbol of transformative change within the city. Kelham Island – transformative change Manmade…