A Message for Delegates – Options for your paper

SHU Logo 2020 Colour (JPG)

Dear Delegate,

I hope this email finds you safe and well.

I am writing to let you know that we have now reopened the call for papers for next year’s 15th Global Brands Conference in Sheffield and wanted to alert you to a few options that you may wish to consider in relation to your original submitted work.

As there has been a considerable amount of time pass since you submitted your paper for the conference we are mindful that your work may have progressed significantly or indeed been published.  As such we’d like to extend the following options for your consideration.

  • Keep the paper in its current form and present at the conference in May 2021.
  • Update the paper to reflect any additional or subsequent work that may have been undertaken since its original acceptance. If you wish to take this opportunity, we would require any revised papers to be submitted by 1st February 2021.
  • Submit a new paper for the conference. This would necessitate a fresh round of peer review and would require the paper to be submitted by the 2nd of November 2020 deadline.

We trust these options will be to your satisfaction but if you do have any questions or would like further clarification be sure to drop us a line to  gbc2020@shu.ac.uk

With warm wishes,


Dr Craig Hirst

Chair Global Brand Conference

Sheffield Business School

Sheffield Hallam University