by | September 1, 2020 · 9:10 am

What’s Cooking, September 2020

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

After a bit of a hiatus, our research blog is back, thanks to Cecile Morris. Check out Energy drinks, caffeine and young adults, which reports on recently published research and suggests that there’s more at play than taste, healthiness perception and energy boosting properties when it comes to how young people use these drinks.

New for autumn 2020: an experiment in online community! CHEFS will be holding monthly research roundtables on Zoom. These meetings are an informal chance to check in, share updates, trade suggestions, ask questions and bounce ideas around. No prep needed—just a chance to meet up and talk CHEFS for an hour. We’ll see how the first three go, and take it from there.

I’ll be sending outlook meeting invites via the CHEFS JISC list. Not joined the JISC list yet? See information on the very bottom of each CHEFS webpage.

Below, we have updates on recent CHEFS activities, including:

  • a highly circulated response to the government’s recent obesity strategy (Lucie Nield and Jenny Paxman);
  • research on the impact of open kitchens on the experience of chefs (David Graham, Alisha Ali and Kayhan Tajeddini), the role of wine in Chinese gifting practices (Jennifer Smith Maguire and John Dunning), and storytelling and regional wineries (Jennifer Smith Maguire/CHEFS);
  • funded PhD opportunity, to compare Australian and UK community engagement in alcohol licensing processes (Jo Reynolds);
  • a list of useful resources (relevant to food and drink teaching and research in the context of coronavirus and/or Brexit), calls for papers and the usual call for content for the November 2020 edition of What’s Cooking.

Happy reading!

Cheers, Jen

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Recent CHEFS Activities

Lucie Nield and Jenny Paxman, Registered Nutritionists from the Food & Nutrition subject group, have responded to the Government’s obesity strategy and Public Health England’s ‘Better Health’ campaign. Their article in The Conversation has been very widely circulated, with reports appearing in numerous sources including the Independent, Yahoo News, and Fresh Produce Journal. Whilst Lucie and Jenny are happy that the government has started to address obesity issues more widely and appreciate that something needs to be done, there are many criticisms of the current proposals, some of which were summarised in the article.

David Graham, Alisha Ali and Kayhan Tajeddini’s journal article, ‘Open kitchens: Customers’ influence on chefs’ working practices’ has been published in the Journal of Hospitality and Tourism Management. The paper investigates the transformation of chefs’ experience through the reorientation of their work environment from closed to open kitchens which now necessitate customer engagement. We build on the research gap, by investigating chefs’ perceptions of this transition, through a Goffmanian lens to theorise the impact of customer interactions. Chefs spoke passionately about how their social reality and shared perceptions of kitchen work are shifting due to exposure to customers. Fundamental, positive changes are occurring for chefs’ working practices and the skills required in meeting the demands of the experience economy. Theoretically, our novel findings offer a fresh perspective of the modern chef and advance the conversation beyond the negative connotations portrayed of kitchen life.

You can download the full paper using this link: https://authors.elsevier.com/a/1bZFA59AUIYsdx

Jennifer Smith Maguire and John Dunning presented ‘Wine, Status and Rituals of Gifting in a Chinese Context.’ The presentation reported preliminary findings from their research on the role of wine in Chinese gifting practices. The presentation was part of an online ‘Wine and the Gift’ symposium, with contributors to a forthcoming ‘Wine and the Gift’ edited collection from Routledge, edited by Dr Peter Howland. Presentations from the symposium are available on YouTube: Southern Roundtable (https://youtu.be/ydXzR4NMhrU) and Northern Roundtable (https://youtu.be/19bLTo9j9hk). Jen and John’s paper is in the Northern Roundtable, start approx. 2.43.50.

Jennifer Smith Maguire led a successful bid for Pracademia seedcorn funding for a project, ‘Fostering the development of regional wineries through a focus on storytelling.’ The project aims to build links between CHEFS and small-scale wineries of the Midlands/North region of the UK wine industry. Storytelling is a crucial market device for small-scale wineries (and food/drink SMEs more generally); while the Covid-19 pandemic has fundamentally disrupted existing market relations, the pivot to digital platforms and virtual tastings and tours also suggests potential for innovation and business development. The seedcorn funding will enable CHEFS to hire a student researcher to assist with an analysis of regional wineries’ current online storytelling practices and marketing communication development needs. The research is intended to provide a starting point for a 2021 Sheffield Innovation Programme-funded event aimed at regional wineries: an opportunity to showcase CHEFS expertise. More details to come, including an invitation to the wider CHEFS community to get involved.

Joanna Reynolds has been successful in developing a funded joint PhD project with colleagues at La Trobe University, which is currently open for applications. Please share widely!

PhD opportunity: comparing community engagement in alcohol licensing processes in Australia and the UK

There’s an exciting PhD studentship available based at La Trobe University in Melbourne, in collaboration with Sheffield Hallam University, to start in 2021. The focus is on community engagement in alcohol licensing, involving research in both Australia and the UK, and would be suitable for someone with a social science, social policy or public health background. The studentship is open to Australia and NZ citizens, and permanent residents in Australia, and the deadline for applications is 31st October 2020. Please see the advert for more information, and share with colleagues and networks. Feel free to get in contact with Dr. Joanna Reynolds (joanna.reynolds@shu.ac.uk) to discuss further.

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Resources/call for papers/conference announcements

Various new resources relevant to CHEFS in the current (CV19/Brexit) moment

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Call for book chapter abstracts for The Routledge Handbook of Wine Tourism (deadline 25 September).

The present Handbook is therefore conceptualized to provide essential understanding, segmentation, and profiling of markets; consumer behavior; marketing implications, and technological interface to the wine tourism industry. It will also offer recommendations for wine tourism business operators, customers, and destinations to enable them to create, manage, and market wine tourism experiences successfully. This Handbook will also offer theoretical and practical evidence to address the challenges and seize the opportunities in the arena of wine tourism. Therefore, the proposed Handbook aims to provide the updated comprehensive volume to give conceptual, theoretical, and applied advancements concerning wine tourism. The Handbook will not merely be a collection of papers or case studies. Each chapter will seek to contribute to the conceptual understanding of one or more aspects of the topic, supported by a range of suitable examples from global wine tourism contexts.

I welcome contributions from researchers, scholars, and practitioners who are working in different verticals of wine tourism.

Researchers and practitioners who wish to contribute a chapter, are requested to send a proposal / brief abstract in about 400 words highlighting the theme, aim, and research objectives of the chapter. Prospective contributors are also requested to send a brief author’s biography of no more than 100 words to the editor at saurabh5sk@yahoo.com by September 25, 2020.

Complete details and author guidelines will be sent to the contributors on acceptance of the chapter proposal.

With Regards,

Dr. Saurabh Kumar Dixit
Associate Professor and Head,
Department of Tourism & Hotel Management,
North-Eastern Hill University, Shillong – 793022 (INDIA)
Tel: +919436565964 (M), +917005690748 (M)
Email: saurabh5sk@yahoo.com, saurabhdixit@nehu.ac.in

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be November 2020. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 29 October.

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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by | · 7:17 am

Energy drinks, caffeine and young adults

The puzzle:

There has been considerable recent interest in the impact of energy drinks on teenagers and young adults (BBC News 2018a, 2018b, 2019), and there is a statutory requirement to provide a high caffeine warning on drinks containing more than 150 mg/L of caffeine. The overt purpose of adding caffeine to soft drinks is as a “flavouring agent” as it possesses a strong bitter taste. There is, however, evidence that caffeine at concentrations found in colas and within a complex matrix cannot be detected by a trained sensory panel wich has led some to hypothesise that caffeine was added for its mildly addictive properties rather than its taste. The impact of caffeine at higher concentrations such as those typically found in energy drinks remained unclear. Additionally, although we know that labelling and marketing information can generate strong expectations and impact on the experience of consumption and liking of a product, there was little information on whether information relating to caffeine presence influences healthiness perception and intended use in young adults.

The research:

Over 2017-18 and 2018-19, two learning sets of final undergraduate students in Food and Nutrition at Sheffield Hallam University worked under the supervision of Dr Cecile Morris to better understand the role of caffeine in model energy drinks and its impact on liking and perception. The information collected formed the basis for an article co-authored by one of the students, Jessica Elgar, in the academic journal LWT Food Science and Technology.  In brief, a consumer panel of 107 young adults (18-26 years of age) was recruited to assess one caffeinated and one caffeine-free model drink in both a blind condition (i.e. participants had no information about the presence of caffeine) and an informed condition (i.e. participants had information about whether the drink contained caffeine or not). Habitual caffeine intake was also measured.

The findings:

Energy drinks contributed only 5.2% to the participants’ overall caffeine intake, behind coffee and tea, and their consumption pattern appeared to be irregular rather than habitual. This broadly relates to what has been observed elsewhere and suggests that energy drinks may not be problematic with respect to overall caffeine intake. Caffeine in concentrations found in energy drinks could be detected by the participants. Both the presence of caffeine and information that caffeine was present in the drink had small, but significant detrimental effects on overall liking and liking of the bitterness level. This may explain why energy drinks often contain a lot of sugar as the sweetness masks off the bitter taste of caffeine. Healthiness perception also decreased when participants were informed that the drink contained caffeine.

A potentially bigger issue emerged from the findings with regard to how young adults planned to consume the model energy drinks: the most popular intended use for the caffeinated model energy drink, both in blind and informed conditions, was as a mixer with alcohol. This however is unlikely to be attributable specifically to the presence of caffeine in the drink as the most popular intended use for the caffeine-free model drink was also as a mixer with alcohol. Similarly, no significant difference was observed between intended purposes relating to the energy boosting properties of energy drinks.

These results and the enduring popularity of energy drinks suggest that there is more at play than taste, healthiness perception or their even energy boosting properties. Some have hypothesized that their acceptance may be linked to the positive feelings experienced when their consumption alleviates mild caffeine withdrawal symptoms. Unpicking this may prove practically challenging but would be particularly useful, as would exploring the views of younger teenagers.

About the author:

Dr Cecile Morris (Cecile.Morris@shu.ac.uk) is Interim Head of the Department of Service Sector Management, Sheffield Business School of Sheffield Hallam University. Her research focuses on sensory science, food perceptions, consumer attitudes and behaviours, health and food science.

Cecile and Jessica’s article, ‘Impact of caffeine and information relating to caffeine on young adults’ liking, healthiness perception and intended use of model energy drinks’ appears in the October 2020 issue of the Journal LWT: Food Science Technology.

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by | July 16, 2020 · 11:42 am

Food Matters Live 2020 – registration open

Food Matters Live to offer an engaging virtual experience in October 2020 and announces new dates for 2021

Taking place on 13 and 14 October 2020, the Food Matters Live virtual experience will provide an engaging and inclusive opportunity for the global food, drink and nutrition industry to explore the latest innovative ingredient and nutraceutical solutions, hear food and drink experts discuss the latest insights via five streams of live webcasts and Q&A sessions, from the future of sustainable diets to nutrition in the community, packaging and marketing, and make valuable connections through the hosted buyer programme via virtual 1-2-1 meetings.

 

https://www.foodmatterslive.com/2020/news

 

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by | July 2, 2020 · 8:59 pm

Does swimming make you hungry?

People often believe that exercise makes you hungry, with many recreational swimmers reporting that they feel ‘ravenous’ during and after swimming.

Professor David Broom now at Coventry University worked with researchers from Loughborough University to put this theory to the test.

The team examined the effects of swimming versus cycling and resting sat down on appetite with a group of 32 healthy adults. The participants – 17 males and 15 females – were all under the age of 40 years old and had the ability to swim and cycle at a recreational (rather than elite) level.

The participants were provided with a set breakfast which they ate at home between 8.45am and 9.00am. They took part in three trials (separated by at least 4 days), where they rested throughout except when performing a total of 60 minutes of cycling or swimming on the trial day. The exercise sessions began 90 minutes after breakfast, and the researchers measured the participants’ appetites using a scale at multiple times throughout the day.

Thirty minutes after exercise – and at the equivalent time in the resting trial – the participants were allowed to eat as much pasta as they wanted until “comfortably full and satisfied”.

The results revealed that participants ate more during the swimming trial, with an average of an additional 142 calories being consumed than in the control trial. This is equivalent to a 25g packet of crisps or two digestive biscuits.

The reason for the appetite-stimulating effect of swimming is not yet understood and Professor Broom will be exploring this in future studies.

Swimming may not be as effective as other types of exercise for weight management and these findings support this claim. However, this is not to say that people should stop swimming if they are trying to lose weight. Swimmers just need to be mindful that they could potentially eat more and should resist the temptation to eat readily available snacks, or eat a smaller portion at their next meal.

One thing remains clear: it’s always important to be physically active, especially through activities you enjoy and will do regularly.

Read the team’s latest article in The Conversation to find out more.

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by | June 11, 2020 · 1:45 pm

NCMP trends resource

The National Child Measurement Programme (NCMP) has released a report on trends in children’s body mass index 2006 to 2007 and 2018 to 2019 accessible here

Included:

  • Analysis of the trends in obesity, excess weight, and severe obesity prevalence (NCMP),
  • Changes over time by age, sex, ethnic group and deprivation quintile

Highlights:

“The findings show that prevalence of obesity and excess weight are showing a downward trend among Reception (aged 4 to 5 years) boys. However, Reception girls and Year 6 (aged 10 to11 years) boys and girls are seeing an upward trend in the prevalence of obesity and excess weight. Prevalence of severe obesity is increasing among Reception girls and Year 6 boys and girls. Inequalities continue to widen in obesity, excess weight, and severe obesity across all age and sex groups in the NCMP.”

We hope you find this useful.

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by | June 1, 2020 · 7:32 am

What’s Cooking, June 2020

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

In this June 2020 edition, we have updates on recent CHEFS activities, including:

  • research on nutrition in care homes (Lucie Nield), family business dynamics in the catering sector (Rich Telling and Philip Goulding), and agricultural shows as a value creation platform (Caroline Westwood and Phil Crowther);
  • a summary of BMRC colleagues’ work with regional brewers, from Jillian Newton;
  • a call for expressions of interest to get involved with ShefFood, from James Ellerby;
  • a series of webinars aimed at helping the region’s hospitality industry in the context of CV19, organised by James Ellerby and Hospitality colleagues;
  • a call for expressions of interest to explore future collaborative links with La Trobe University for research on socio-cultural dimensions of food and drink, from Jennifer Smith Maguire.

Plus, the usual call for content for the September 2020 edition of What’s Cooking.

Cheers, Jen

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Recent CHEFS Activities

Lucie Nield is part of a group of colleagues from SHU, UoS & NHS and Social Care partners who have successfully progressed to a Round 2 submission for an NIHR Research for Social Care bid looking at the effect of good nutrition in residential care homes. The bid is a joint venture using qualitative and quantitative methodologies and process evaluation with the aim of co-designing an intervention. If successful in the next round, work will commence in January 2021 where we will be working closely with our health and social care colleagues.

Richard Telling and Philip Goulding’s article ‘Retaining the adolescent workforce in family businesses’ has been accepted for publication in the Journal of Family Business Management. The article explored the linkage between adolescent work, parent-child relationships and offspring career choice outcomes in a family business context. Findings were derived from 15 semi-structured interviews with members of five Italian families operating catering businesses in Yorkshire (UK). The findings were two-fold: first, that the ‘familiarity’ of the family business impacts on offspring decision making, on one hand providing a safety net and base from which the next generation can explore their career options, and a trapping device which can impede their exit on the other; and second, that negative experiences of adolescent work often have a detrimental impact on parent-child relationships and when this happens ‘escaping’ the family business assumes priority for offspring. The paper contributes to our understanding of the stay/go decision faced by next generation family members and suggests that parent-child relationships are instrumental in understanding this and previous stages of the socialisation process of embedding in the family business.

Phil Crowther and Caroline Westwood (along with Greg Langridge-Thomas from Powys Council) had their article ‘The Royal Welsh Show – the nations true cauldron’ accepted for publication in the Event Management journal.  Using the show as a single case study to really examine the catalytic role events have in the context of networks and knowledge economy and in this case, the impact the show has throughout Wales and beyond.  The show (as many UK agricultural shows), dates back to the early 1900’s, recognised as hugely influential on the development of rural areas, their role is high worth, contributing to significantly improving, husbandry techniques, stock quality and enabling the country to meet the needs for increased food production.  This extensive case study included 43 interviews and 1322 questions in addition to archival research.  Through this research a framework was derived entitled ‘Taxonomy of Platforms’ which demonstrates events such as the Royal Welsh Show are value creation platforms, offering a significant role in cultivating networks, across key industries (food, farming, agricultural innovations) both stakeholder and attendee focused.  Future research which Caroline is undertaking focuses on how these shows are also a stage for ‘families of choice’ to convene, share best practices, educate themselves and socialise.  This next stage of the research will consider partly the value of agricultural shows but also how individuals perceive the events in terms of space and place and the connection they have with certain events within the agricultural events calendar.

From Jillian Newton: Hello to all you fellow CHEFS from the Biomolecular Sciences Research arm, just to let you know what we’ve been up to during lockdown and the sheer madness of remote working. As many of you will know we have over the past 6 years been developing links with local microbrewers, running workshops and meetings helping to understand and develop this research area within the BMRC. Early on in 2020 in the heady days of pre-lockdown myself,  (Dr Jillian Newton), Dr Susan Campbell, Dr Daniel Allwood and Dr Tim Nichol set up a brewing research group, which included Tim’s master student  and my a final year project student. These two students have been working within the BMRC and the NCEFE looking at the beer brewing process and its effect on yeast. Since lockdown, however, we have kept ourselves productive in a written capacity. In the joyous haze of lockdown we have somehow put together:

  • A capital equipment grant for kit to complement our established pilot microbrewery plant at NCEFE, to allow SHU researchers and local brewers access to scientific data about brewing processes and the beers they produce. This would contribute extensively to our engagement with local brewers.
  • An application to the Brewers Research and Education Fund which is funded by the very aptly named ‘Worshipful Company of Brewers’ to help create a central hub for the communication of knowledge transfer, bespoke research, teaching and good practice between the craft ale community and researchers.
  • And finally, we have also applied for a GTA PhD studentship, working with Triple Point brewery, looking at one of the ‘Holy Grails’ of brewing: the scientific basis behind yeast flocculation.

All told a very productive brewing related few weeks.

James Ellerby sits on the steering group of ShefFood, a local cross-sector food partnership. James would like to hear from anyone in CHEFS who would be interested in getting involved with the partnership. A few recent ShefFood updates on the local food system include:

  • Food Works has moved their focus to meal deliveries, serving about 3500 meals to date.
  • Food Banks: the need for food has increased 20%. The increase in food prices is having a big impact (e.g. S2 Food Bank currently spends £2000/week to supplement donations).
  • City Farm Federation/Heeley City Farm: the main focus for local growers has been maximising food production, supporting the increased demand for food cooperatives such as Regather. With the loss of farm visits, school tours etc., city farms are needing to consider longer term solutions. There appears to be a need for improved digital infrastructure, e.g. online resources for virtual tours etc.
  • Regather food cooperative: a current success story in this crisis. Household subscriptions for their veg box scheme went from 320 to 650/week in just five days. They have accelerated their own farm development to supplement this and the loss of their events business.
  • Moor Market fruit and veg traders have had some great examples of pivoting businesses and moving to home delivery.
  • Sustainable Food Cities have rebranded as Sustainable Food Places. Some great case studies of other food partnerships/cities and their reaction to the crisis. See: https://www.sustainablefoodplaces.org/coronavirus/

Please let James know (j.ellerby@shu.ac.uk) if anyone is interested in getting involved in/supporting any of the above issues. If anyone is currently working on anything that may be of use to the partnership/local food businesses please do let him know.

James Ellerby and colleagues from the Hospitality Business Management group in Sheffield Business School have organised a webinar series, ‘Covid-19 Support Resources for Hospitality,’ delivered through the ScaleUp 360 programme. The team have developed a series of completely free online resources, available to businesses within the Sheffield City Region. The resources will be delivered as a series of online webinars and will included a blend of taught content, panel discussions and live Q&As. The initial list of topics currently includes:

  • 04/06 – Lessons from the past: restaurant recovery in a global recession
  • 11/06 – The future of service in hospitality
  • 17/06 – Hospitality revenue management for the Covid-19 recovery
  • 25/06 – Innovation: re-think, re-visit, reinvent – Developing resilient hospitality business models 02/07 – Food supply chain challenges and solutions
  • 09/07 – Food and business ethics: making the ‘right’ decisions for the future

Details of each event will be available here. For any further information about the hospitality webinars please contact James Ellerby (j.ellerby@shu.ac.uk).

Please note: in order to participate, businesses must register (free) with the ScaleUp 360 programme via an expression of interest form, and a short registration meeting via a phone call with a business growth coach at ScaleUp 360. Registered businesses are then eligible to an additional range of fully funded enterprise and entrepreneurial skills development opportunities, including Business Workshops; Mentoring; Incubation Support and Networking; Design and Prototyping; 1:1 Business Advice. ScaleUp 360 is part-financed by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020, and is run in partnership with Sheffield Hallam University, Barnsley Business and Innovation Centre, Doncaster Chamber of Commerce, and East Midlands Chamber of Commerce.

Jennifer Smith Maguire, in collaboration with Jennifer Frost and Warwick Frost of La Trobe University (LTU), was awarded a 2020 SHU-LTU Collaborative Research Seed Grant. The bid had three objectives: (1) to progress our collaborative research on cultural institutions and wellbeing (initiated through a 2019 LTU-SHU Collaborative Research Seed Grant); (2) to scope a cross-cultural comparative project on wine tourism and the social marketing of terroir; and (3) to develop a cross-university food/drink/culture research network, by promoting CHEFS and SBS expertise to LTU colleagues, and identifying potential areas for collaborative research. The funding was to allow Jen to travel to La Trobe for an intense week of writing, research scoping and networking in June 2020. The global pandemic has put the trip temporarily on hold, but objective 3 is nevertheless underway! To that end: this is a call for expressions of interest from SHU-based CHEFS colleagues who want to develop links with LTU colleagues, with a focus on future collaborative research on the socio-cultural dimensions of food and drink. Please submit your information through this google form. As part of the SHU-LTU global partnership, there have already been two rounds (2019, 2020) of collaborative research seed grants, and there is currently a call for joint PhD proposals. The google form is intended to help with proactively building a CHEFS/SHU-LTU research network, to enhance the likelihood of success in bidding for these (and other, external) funds, and developing productive, collegial partnerships. Please get in touch with Jen if you have any questions (j.smith1@shu.ac.uk).

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be September 2020. Please send content (research updates, calls for expression of interest, relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 27 August.

 

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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by | April 27, 2020 · 3:55 pm

Fuller for longer?

Suzanne Zaremba (Lecturer in Nutrition, Centre for Public Health Nutrition Research, University of Dundee) and Miriam Clegg (Lecturer in Nutritional Sciences, University of Reading) have recently published a thought-provoking article in The Conversation highlighting the paucity of studies linking appetite measures to weight control endpoints and the need for more research in older adults.  This article has also been picked up by The Independent: https://www.independent.co.uk/news/long_reads/health-and-wellbeing/diet-nutrition-satiety-hunger-body-mind-a9453641.html

You may remember Miriam from our launch event.

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by | April 1, 2020 · 12:42 pm

What’s Cooking, April 2020

What’s Cooking is an update on all things related to CHEFS: the Culture, Health, Environment, Food and Society research cluster at Sheffield Hallam University. What’s been cooking since our last edition?

In this April 2020 edition:

  • An update on CHEFS activities;
  • Call for content for the June 2020 edition of What’s Cooking.

In these strange and unsettling times, I hope a little CHEFS news will brighten your day.

Stay well!
Cheers, Jen

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Recent CHEFS Activities

Jillian Newton is leading SHU BREW 2020, a one-day conference specifically curated for the microbrewing community, with invited academic and industry speakers, beer tasting and networking. The event is currently scheduled to take place on July 16th, although that is being kept under review due to the coronavirus situation. Nevertheless, the event planning has brought a range colleagues together in new ways, and has already attracted registrations (register here). Find out more on the SHU BREW 2020 webpage.

Paul Beresford and Craig Hirst had their article ‘How Consumers Reconcile Discordant Food Retailer Brand Images’ accepted for publication in the Journal of Marketing Management. The article is based on part of their data from on ongoing longitudinal analysis of discount food retailer switching behaviour. This particular study is positioned in relation to the evolving market conditions of UK grocery retail and offers insight into the consumer led co-creative processes underlying the switching behaviour to discount food retailers by middle-class consumers. Based on phenomenological interviews with ideographic analysis, this research draws on theories related to cultural branding and brand relationships, to demonstrate how consumers negotiate individuated brand meanings. It reveals how, in spite of normative marketplace discourses, consumers are able to reframe and negotiate personally relevant meanings suitable to their own lifestyles and life projects. In so doing, this study contributes to the literature by offering an account of how brand relationships are appropriated in negotiations with stigmatised brand images to make them relevant and suitable for hitherto incongruent market segments. The findings therefore hold relevance for grocery retail managers and other practitioners engaged with the management of low involvement and mundane brands, who will have a better understanding of the process through which such relationships manifest themselves in food retail switching behaviour. Craig and Paul are now pulling together a partner paper that looks at how the news media is playing a role in this process through the stories they report about grocery retail brands over time.

Dianne Dean, Pallavi Singh, Katie Dunn and Wei Chen have been invited to provide an outline bid for the Leverhulme Trust  and is worth approximately £240,000. The bid focusses on food waste which is a global problem, and household food waste in developed countries is a serious concern. However, this trend is also becoming an issue in newly emerging economies where food has traditionally been scarce and optimising food resources was crucial. The team seek to understand what food frugality practices continue to be used and what are being lost. It appears that we have forgotten how to treasure food so this research focuses on how intergenerational attitudes towards food waste are transferred, what food knowledge has been lost and how relearning can be incorporated into family practices. The team hopes to recruit two PhD students to conduct research in both India and China and help to build critical mass for the SWEFS and CHEFS research clusters.

Jennifer Smith Maguire recently had two articles published related to her research on wine and wine markets. “Aesthetic logics, terroir and the lamination of grower champagne” appears in Consumption, Markets and Culture in a special issue on ‘Taste’ and is co-authored Steve Charters (School of Wine & Spirits Business, Burgundy School of Business). Through an analysis of how ‘big brand’ and ‘grower’ champagnes are represented by trade associations, small-scale producers and wine writers, they develop the concept of lamination for making sense of how aesthetic logics shape markets. The other article comes from research with colleagues at La Trobe University: “Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door,” co-authored with Warwick Frost, Jennifer Frost and Paul Strickland, appears in the International Journal of Hospitality Management. Drawing from interviews with representatives of wineries in southern Australia, the article examines issues of heritage, authenticity, branding and storytelling.

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Call for content for the next edition of What’s Cooking

The next edition of What’s Cooking will be June 2020. Please send content (updates up to 200 words (images optional), and relevant calls for papers/conference/event announcements) to j.smith1@shu.ac.uk by Thursday 28 May. 

Want to stay updated? Follow us on Twitter (@SHU_CHEFS), subscribe to the blog and/or join our Jisc email list: see information on the very bottom of each CHEFS webpage.

 

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by | March 13, 2020 · 3:38 pm

‘Sustain’ to test the advertising restrictions policy developed by the Mayor of London’s office and Transport for London

The Healthy Weight and Physical Activity Community of Improvement YH will soon be starting work on a project with ‘Sustain’ to test the advertising restrictions policy developed by the Mayor of London’s office and Transport for London.

 

They are seeking an evaluation partner to work with them to assess the impact of providing a regional approach to the reduction of exposure to foods high in fat, salt and sugar (HFSS foods). Although funding has not yet been secured to support the evaluation, PHE would be keen to work with the evaluation partner to identify potential sources of funding.

 

Approximate project timeline:

January funding granted
February initial audit of council policies and contracts to provide baseline information for project.
February/ March identify evaluation partner and secure funding for evaluation
April/ May- CoI meeting for background to project and briefing for how LAs are going to be involved and how to start collecting the evidence
May- September LAs start collecting information eg detailed policies and contract information; photographs to make the case for implementing policy changes
October – Sustain start project implementation work with local authorities

 

Further information

If you would like further information. please contact

 

Nicola Corrigan Health and Wellbeing Programme Manager (Healthy Weight & Physical Activity)
Public Health England. Tel: 0113 8557289 Mob: 07584 336 319. nicola.corrigan@phe.gov.uk

 

Background to the project

The Yorkshire & Humber Association of Directors of Public Health (Y&H ADPH) Network have agreed to support an advocacy project from the Healthy Weight and Physical Activity Community of Improvement (HW&PA CoI).  This provides a regional approach to the reduction of exposure to foods high in fat, salt and sugar (HFSS foods).  It also supports the 7th commitment in the Local Authority Declaration on Healthy Weight (LADHW) commitment to:

‘protect our children from inappropriate marketing by the food and drink industry such as advertising and marketing in close proximity to schools; ‘giveaways’ and promotions within schools; at events on local authority controlled sites’

A high profile restriction on HFSS food advertising has been put in place by Transport for London (TfL) supported by the charity Sustain, who assisted in the development and implementation of the policy with the Mayor of London’s office.

By working with Sustain the Y&H ADPH Network will get the best learning and practice in relation to this emerging area of policy development and implementation.  Sustain would provide bespoke support to the Y&H region to replicate the TfL approach, which would include:

• A workshop with members of PHE’s Yorkshire and the Humber food subgroup to support interest, adoption and implementation across council advertising spaces
• Support to explore or implement an equivalent advertising policy across the Yorkshire and the Humber transport networks
• Support 2 (new) Yorkshire and the Humber councils to adopt an equivalent advertising policy
• End of project progress report to PHE Yorkshire and the Humber
• Short briefing paper on learning/recommendations from programme (public)

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by | February 10, 2020 · 5:39 pm

Highly Cited Paper in Journal of Endocrinology for 2019

 

Broom et al’s paper – ‘Acute effect of exercise intensity and duration on acylated ghrelin and hunger in men’ was the Journal of Endocrinology’s highest downloaded non – gold open access paper in 2017. It has now been acknowledged as one of the journals most highly citied in 2019.

Broom’s previous work showed that acute exercise transiently suppresses the orexigenic (appetite stimulating) gut hormone acylated ghrelin, but the extent to which exercise intensity and duration determine this response was not fully understood.

 

The effects of manipulating exercise intensity and duration on acylated ghrelin concentrations and hunger were therefore examined in two experiments.

 

In experiment A, nine healthy males completed three conditions being 1) resting control, 2) moderate-intensity running and 3) vigorous-intensity running.

 

In experiment B, nine healthy males completed three conditions being 1) resting control, 2) 45-min running and 3) 90-min running.

 

In both experiments, participants consumed standardised meals, and acylated ghrelin concentrations and hunger were measured throughout.

 

In experiment A, acylated ghrelin concentrations were lower than resting control in both running conditions and to a greater extent in the vigorous-intensity running condition. In experiment B, acylated ghrelin concentrations were lower than control in both running conditions. Hunger ratings were lower for longer after 90 minutes of running.

 

Exercise intensity and duration are key determinants of the acylated ghrelin response to acute exercise with a clear dose response effect. The higher the intensity and the longer the duration the greater the suppression of hunger and acylated ghrelin.

 

Research in this area is needed to identify effective doses of exercise to encourage weight loss and maintenance.

 

This work was in collaboration with academics from Loughborough University. We have recently submitted a paper examining swimming as a mode of physical activity which anecdotally increases hunger. Findings to follow once published.

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