To celebrate the launch of the new Sport and Physical Activity Research Centre (SPARC) website, our Week in Focus will be shining a spotlight on our sports and physical activity research groups. From improving quality of life to designing new technological innovations, our colleagues in SPARC are at the forefront of internationally renowned, world-class research. Professor Jeff Breckon (head of research – sport, professor in physical activity behaviour change) has kindly provided a short video introduction to SPARC.