|NEWCASTLE UNITED: Football finance expert speaks to The Sun.
Dr Dan Plumley, football finance expert from Sheffield Hallam, has comments featured in The Sun, around Mike Ashley, Newcastle United’s owner, and his valuation of the club which he is trying to sell. Dr Plumley believes Ashley’s valuation is as much as double the actual value. Dr Plumley’s also spoke to North East media last week with comments appearing in Northern Echo, Sunderland Echo, Shields Gazette and The Mag, a Newcastle United fanzine.
Newcastle transfer news: Rafa Benitez faces competition from at least nine clubs for Turkey ace Cenk Tosun
Magpies are plotting a January swoop for the striker after scouting him for 12 months but have plenty of rivals. Newcastle face competition from at least nine clubs for Turkey striker Cenk Tosun.
Toon boss Rafa Benitez has been scouting the Besiktas ace for 12 months and is considering a January swoop.
The Magpies watched Tosun, 26, net twice for Turkey in a 2-2 draw with Finland – taking his tally to five in 11 games for club and country.
Crystal Palace were weighing up a move this summer, while Tottenham have also been linked with a move. Besiktas would likely hold out for around £16million, with Benitez yet to learn how much he will have to spend.
Owner Mike Ashley is currently trying to sell the club but his reported asking price of £380m may still be too high.
Current brand value, based on factors such as league standing, revenue potential, fan base and global exposure, has Newcastle valued at around £190-200m. This is almost double that, so I would argue it’s a high asking price. It’s probably also linked to what Mike Ashley has injected in with regards to his own funds and trying to recoup some of that, which is fair enough, but based on market brand values it might be tough to achieve that figure. – Dr Daniel Plumley, a football finance expert at Sheffield Hallam University