We are very pleased to announce that Marc Allera will be a key note speaker at the 15th Global Brand Conference. Marc is currently CEO of BT Consumer Brands (including BT, EE and Plusnet) and was named ‘Power 50 Person of the Year’ in 2019 Mobile Industry Awards (see https://www.techradar.com/uk/news/marc-allera-crowned-power-50-person-of-the-year-2019). Marc Allera, CEO of BT…

Co-creating brands: Brand management from a co-creative We are pleased to announce a keynote address for the 15th Global Brand Conference. Professor Nicholas Ind and Pofessor Holger J Schmidt will deliver a talk entitled Co-creating brands: Brand management from a co-creative Biographies of Keynote Speakers Nicholas Ind is Professor of Brand Management at Kristiania University College in…