We are very pleased to announce that Marc Allera will be a key note speaker at the 15th Global Brand Conference. Marc is currently CEO of BT Consumer Brands (including BT, EE and Plusnet) and was named ‘Power 50 Person of the Year’ in 2019 Mobile Industry Awards (see https://www.techradar.com/uk/news/marc-allera-crowned-power-50-person-of-the-year-2019). Marc Allera, CEO of BT…
Registration is now open for Global Brand Conference 2020 tickets. The deadline for papers has passed and we’d like to thank everyone that has submitted an abstract for consideration. Everyone who has submitted should have received an acknowledgement email from the team to confirm receipt. If you didn’t receive an email, please contact us…
Co-creating brands: Brand management from a co-creative We are pleased to announce a keynote address for the 15th Global Brand Conference. Professor Nicholas Ind and Pofessor Holger J Schmidt will deliver a talk entitled Co-creating brands: Brand management from a co-creative Biographies of Keynote Speakers Nicholas Ind is Professor of Brand Management at Kristiania University College in…
We are pleased to announce a conference special issue of Business Ethics: A European Review entitled ‘Critical Perspectives on Brand Sustainability in a Time of Radical Transformation.’ See the full call for papers here. Only papers that are based on presentations made at the 15th Global Brand Conference can be submitted to this special issue. More information can also be found…
Call for papers for the 15th Global Brand Conference. We are looking for papers on all aspects of branding identity and reputation research. We especially welcome papers on the conference theme, which is “Branding in a time of radical transformation”. The conference also has a specialist sub-theme which is “Branding: Critical Perspectives on Sustainability”. Our aim is…