Call for papers for the 15th Global Brand Conference. We are looking for papers on all aspects of branding identity and reputation research. We especially welcome papers on the conference theme, which is “Branding in a time of radical transformation”. The conference also has a specialist sub-theme which is “Branding: Critical Perspectives on Sustainability”.

Our aim is three-fold:

1. To consider and examine the relationship between brands, branding and radical transformation;
2. to critically consider this is the context of sustainability in particular;
3. to further the development of knowledge, theory and practice in the field of branding, identity and reputation management. We thus invite original research and in-depth conceptual papers on the conference theme, the sub-theme, and on all aspects of brand, identity and reputation.

Authors wishing to present a competitive paper are invited to submit an extended abstract of no more than 1700 words by 1^st November, 2019.

All submissions should be sent by email to gbc2020@shu.ac.uk.

For further information visit Call For Papers and Submission Guidelines and Key Dates