Competitor Intelligence – how you can get involved
There are many reasons why it is helpful to know what other universities are doing – benchmarking is always useful and good ideas can come from anywhere – and you can help.
Market Intelligence has set up internal (! Market Intelligence) and external (marketintelligence@shu.ac.uk) email addresses where you can send photos or messages, about anything interesting about any other university. Adverts, mailings, radio, TV, new buildings, logos, names – anything publicly available from any other university – don’t worry about whether it is a competitor or not.
If you, a friend or relative has been going through the decision-making process about a university course, and have spare/unwanted copies of letters, flyers etc. from other universities – please don’t put them in the bin – send them in the internal mail to Market Intelligence, 4th floor, Oneleven Building or take a photo and send it to the email. Please leave the first three digits of the postcode – no contact will be made to any individuals as a result of this process.
The information gathered will help in three ways:
- following requests from colleagues, to provide a way for all members of the University to supply this information
- we will provide information to the relevant areas of the University to enable them to respond quickly and appropriately
- information will be aggregated and circulated to the wider University to help it remain competitive in the HE market. This can be found on the staff intranet at:
https://staff.shu.ac.uk/marketing/library/marketing_intelligence/competitionMI.asp