The Healthy Weight and Physical Activity Community of Improvement YH will soon be starting work on a project with ‘Sustain’ to test the advertising restrictions policy developed by the Mayor of London’s office and Transport for London.
They are seeking an evaluation partner to work with them to assess the impact of providing a regional approach to the reduction of exposure to foods high in fat, salt and sugar (HFSS foods). Although funding has not yet been secured to support the evaluation, PHE would be keen to work with the evaluation partner to identify potential sources of funding.
Approximate project timeline:
January funding granted
February initial audit of council policies and contracts to provide baseline information for project.
February/ March identify evaluation partner and secure funding for evaluation
April/ May- CoI meeting for background to project and briefing for how LAs are going to be involved and how to start collecting the evidence
May- September LAs start collecting information eg detailed policies and contract information; photographs to make the case for implementing policy changes
October – Sustain start project implementation work with local authorities
Further information
If you would like further information. please contact
Nicola Corrigan Health and Wellbeing Programme Manager (Healthy Weight & Physical Activity)
Public Health England. Tel: 0113 8557289 Mob: 07584 336 319. nicola.corrigan@phe.gov.uk
Background to the project
The Yorkshire & Humber Association of Directors of Public Health (Y&H ADPH) Network have agreed to support an advocacy project from the Healthy Weight and Physical Activity Community of Improvement (HW&PA CoI). This provides a regional approach to the reduction of exposure to foods high in fat, salt and sugar (HFSS foods). It also supports the 7th commitment in the Local Authority Declaration on Healthy Weight (LADHW) commitment to:
‘protect our children from inappropriate marketing by the food and drink industry such as advertising and marketing in close proximity to schools; ‘giveaways’ and promotions within schools; at events on local authority controlled sites’
A high profile restriction on HFSS food advertising has been put in place by Transport for London (TfL) supported by the charity Sustain, who assisted in the development and implementation of the policy with the Mayor of London’s office.
By working with Sustain the Y&H ADPH Network will get the best learning and practice in relation to this emerging area of policy development and implementation. Sustain would provide bespoke support to the Y&H region to replicate the TfL approach, which would include:
• A workshop with members of PHE’s Yorkshire and the Humber food subgroup to support interest, adoption and implementation across council advertising spaces
• Support to explore or implement an equivalent advertising policy across the Yorkshire and the Humber transport networks
• Support 2 (new) Yorkshire and the Humber councils to adopt an equivalent advertising policy
• End of project progress report to PHE Yorkshire and the Humber
• Short briefing paper on learning/recommendations from programme (public)