When you can’t click your fingers: a strategy update
Perhaps the best sporting headline of all time appeared in 2000. Inverness Caledonian Thistle had – remarkably – beaten Celtic 3-1. The Sun headline writer had a field day: SUPER CALEY GO BALLISTIC – CELTIC ARE ATROCIOUS. It is pure genius wordsmithing, which works on every level. It’s striking, it’s memorable, and, of course, it references…