Developing and Optimising your Professional Identity

Charles Hardy / @charleshardy – LinkedIn

LinkedIn is the world’s largest online professional network, with over 400 million members.

This workshop will concentrate on 3 central themes to successful use of LinkedIn:

  1. Your Profile – building an effective online professional profile that effectively showcases your skills, capabilities, experience and potential, and which also enables you to be found by the right people
  2. Your Network – finding and developing professional connections, why this important, how to do it effectively, and how to enhance your brand through your engagement
  3. Your Knowledge – exploring how to stay up to speed with your sector / specialist area, source and share intelligence to help you be successful

As a result, delegates should feel that they can develop their professional presence and brand on LinkedIn with confidence.