Dr Dan Plumley spoke to the Daily Star about how there are more lucrative transfer deals to come if the likes of Netflix and Amazon make bids for Premier League TV rights.
More Neymar-style MEGA deals to come as Netflix and Amazon bid for Premier League rights
The fees demanded by football clubs to prize their star players away are likely to rise to astronomical amounts with more lucrative broadcasting deals to come, experts have claimed.
Football transfer deals may look like a bubble about to burst – but future fees could spiral even higher with more lucrative TV and sponsorship deals on the way.
“The money we’re seeing is primarily because we’re two years into the most lucrative TV deal in history”
Dr Daniel Plumley
Speaking to Daily Star Online, sport finance expert Dr Daniel Plumley said:
“The money we’re seeing is primarily because we’re two years into the most lucrative TV deal in history. The Neymar deal exaggerated it even more with clubs saying ‘if he’s worth that, we’re going to increase the value of our player’.
“This is particularly apparent with English clubs selling to each other and foreign clubs selling to English clubs. But when the next TV deal is negotiated, it could be even more extreme. The likes of Amazon and Netflix could bid to join the party and if that’s the case we’ll see bigger and more lucrative transfer deals in future.”
“Relegation is the biggest threat to the financial security of any club. Teams like Stoke are an example of good practice – they’ve come up, settled themselves and built year on year. But many don’t do that – Portsmouth and Blackpool are examples of where it’s gone wrong for top flight clubs in the past.”
“And Aston Villa is an interesting one. If they’re not promoted from the Championship this year they’re on their last parachute payment from the Premier League. After that they could be in big trouble – high-profile names could leave and they risk a double-dip relegation.”
“The football market is over-reliant on broadcasting income, but I think the Premier League is safe because there are potential new bidders for the TV rights. These come in the form of tech companies such as Facebook, Netflix, Amazon, Apple and Google or wealthy Middle Eastern TV companies such as BeIn and Al Jazeera.”
“The market is sustainable because broadcasters, sponsors, fans and owners collectively pay for the game – and football clubs remain incredibly desirable baubles for the mega-wealthy.” – Kieran Maguire
