Chris Hall – @goldblach
Luke Regan – @lukescottregan
Sheffield Hallam University

Now in it’s third year, this project brings together first year Film & Media Production students with External Clients.

Producing work designed with the intention to go viral is, somewhat counter-intuitively, an involved and challenging process. Managing client perception, student expectation and meeting Learning Outcomes.

This presentation will outline and explain the key challenges, the rationale and the production process.

The students engagement has been exceptional, attainment has increased as has their confidence and the work build into a greater understanding of the potential of Social Media as a legitimate form of video content distribution.