Libby Oldale
Waggler App
“Waggler” was my first creative media project. This consisted of creating a dog walking brand with a twist – bringing dog walkers and dog owners together through a unique ‘matching’ system.
This project was mainly motivated by bringing two of my passions together, digital media and visual design combined with dogs. The plan of action for this project was to build up a successful brand, design and develop a working prototype and conceptualise different marketing campaigns and strategies which could hypothetically be used in the real world. Although I planned to go down several routes in this project and develop multiple areas, my main specialisation would be UI and UX design to add to a portfolio later.