Red Bull Extreme Sports Venue
Julie Wyer, BA (Hons) Interior Design

 Participation in extreme sports has seen a meteoric rise in the recent years.  Interior Design graduate, Julie Wyer, has combined brand impact with clever use of space in her project ‘Adrenaline Junkie – Red Bull Extreme Sports Venue’.

The powerful visuals were on display during the Creative Spark 2013 exhibition, and stood out with their eye-catching splashes of colour and branding.  Julie’s work will be on display at Collegiate learning centre as part of the new student art exhibition, which will be launched on 27th November.  

Julie gave us an artist’s statement to support her work, which explained a little more about the design and the thinking behind it –  

 “Throughout studying interior design I gained a huge interest in branding and creating a successful customer experience.   The space reinforces the brands values and ethos with exciting innovative design elements such as large voids and bridges connecting different areas. This also makes the brand personal to its clientele and provides small communities within a world of Red Bull.  Red Bull is an already established brand where energy drink sales are consistently high, however Adrenaline Junkie provides added value through customer experience to ultimately gain brand loyalty, expand the brand further and create relationships with their customer base.”

 Julie’s portfolio is available to view online at www.juliewyer.com – in the meantime, we’ll be posting information before the launch event here and on twitter and facebook.