{"id":5,"date":"2016-03-15T13:30:20","date_gmt":"2016-03-15T13:30:20","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=5"},"modified":"2016-03-31T10:06:41","modified_gmt":"2016-03-31T10:06:41","slug":"whats-this-blog-for","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/15\/whats-this-blog-for\/","title":{"rendered":"What&#8217;s this blog for?"},"content":{"rendered":"<p>When I first started in the role of social media manager at Sheffield Hallam last summer, I was overwhelmed by the positive responses I had from colleagues. The creation of the role demonstrated that this was a university that was taking social seriously and, for colleagues in the organisation, there was someone they could call on for help and advice.<\/p>\n<p>And that&#8217;s what my role is about: helping people around the University do social well. Similarly, that&#8217;s what this blog is for. It&#8217;s somewhere that, as a University community, we can share thoughts, ideas, experiences and resources, so that we can learn from each other.<\/p>\n<p>So it makes sense that posts won&#8217;t just come from me. Posts on this blog will come from a wide range of contributors: academics who are using social platforms for research, support teams who are using them to engage with students and provide services, and students who are using social tools to publish their own work and develop their own networks. We&#8217;ll share case studies of community management projects, promotional campaigns and approaches to teaching and learning.<\/p>\n<p>This blog is also intended to be a useful resource. There will be guidelines, practical how-to guides, and links to other useful resources. If there&#8217;s something you&#8217;d like to see here, or if you&#8217;d like to contribute, get in touch.<\/p>\n<p>Another important question is: who is this blog for? It&#8217;s primarily for Sheffield Hallam staff, in support of their work. But \u2013 in the interests of being social and sharing \u2013 all of the content on this blog is accessible to everyone. It&#8217;s important that we contribute to the knowledge economy, and show the world how committed we are to using social media to do good things.<\/p>\n<p>Joe Field, social media manager<br \/>\n<a href=\"https:\/\/twitter.com\/joemcafield\" target=\"_blank\">@joemcafield<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I first started in the role of social media manager at Sheffield Hallam last summer, I was overwhelmed by the positive responses I had from colleagues. The creation of the role demonstrated that this was a university that was taking social seriously and, for colleagues in the organisation, there was someone they could call on for help and advice.<\/p>\n","protected":false},"author":316,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[3],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mXc8-5","jetpack-related-posts":[{"id":46,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/18\/graduation-2015\/","url_meta":{"origin":5,"position":0},"title":"Graduation 2015: a strategic approach to social","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"People sometimes ask me about our 'social media strategy'. The truth is that we don't have one \u2013 nor do we need one. We do have a communications strategy which covers\u00a0the strategic use of social media to raise profile and manage reputation. And that's the right approach. We don't have\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":363,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/01\/06\/why-you-should-stop-posting-your-content-and-start-posting-theirs\/","url_meta":{"origin":5,"position":1},"title":"Why you should stop posting your content and start posting theirs","author":"Joseph Field","date":"January 6, 2017","format":false,"excerpt":"Facebook, eh. People keep saying it's had its time, but it's still the largest social media platform, with almost\u00a01.8 billion monthly active users, and a huge growth in advertising revenue. It's the living room of social media platforms. You use Facebook\u00a0to chat to friends and family, organise your social life\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/01\/Clipboard01.jpg?fit=1200%2C616&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/01\/Clipboard01.jpg?fit=1200%2C616&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/01\/Clipboard01.jpg?fit=1200%2C616&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/01\/Clipboard01.jpg?fit=1200%2C616&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/01\/Clipboard01.jpg?fit=1200%2C616&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":122,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/30\/socmedhe2015-starting-the-conversation-about-social-media-for-learning\/","url_meta":{"origin":5,"position":2},"title":"#SocMedHE15: starting the conversation about social media for learning","author":"Joseph Field","date":"March 30, 2016","format":false,"excerpt":"Long post alert! This post originally appeared in the University's showcase magazine, Review, as a full-length feature of about 800 words. But it's a really interesting piece about a fantastic social media conference,\u00a0and it's worth sharing here. In December, a team of educational developers from Sheffield Hallam organised the first\u2026","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/events\/"},"img":{"alt_text":"A conference visitor using virtual reality technology","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":423,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/06\/27\/public-engagement-and-social-media-part-one-getting-started\/","url_meta":{"origin":5,"position":3},"title":"Public engagement and social media, part one: getting started","author":"Joseph Field","date":"June 27, 2017","format":false,"excerpt":"I've had lots of meetings with academic colleagues recently, discussing social media for public engagement and profile-raising. There's been a focus on thought leadership \u2013 using social media to offer expert comment on current events, and a unique insight into complex and interesting issues that have a wider impact. This\u2026","rel":"","context":"In &quot;LinkedIn&quot;","block_context":{"text":"LinkedIn","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/linkedin\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":239,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/07\/28\/social-media-guidelines-thought-leadership-getting-started-and-more-content\/","url_meta":{"origin":5,"position":4},"title":"Social media guidelines: thought leadership, getting started and (more) content","author":"Joseph Field","date":"July 28, 2016","format":false,"excerpt":"I've added a few new sections to our social media guidelines over the last week or so. (Picture unrelated \u2013 it's me and the communications and development team on top of Mam Tor on our away day recently) The first is about thought leadership. I've been speaking to a lot\u2026","rel":"","context":"In &quot;Guidelines&quot;","block_context":{"text":"Guidelines","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/guidelines\/"},"img":{"alt_text":"The communications and development team on an away day hike up Mam Tor. 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The guide featured students who shared their views on the whole Sheffield Hallam experience, and they were christened the SHUinsiders. 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