People sometimes ask me about our ‘social media strategy’. The truth is that we don’t have one \u2013 nor do we need one.<\/p>\n
We do have a communications strategy which covers\u00a0the strategic use of social media to raise profile and manage reputation.<\/p>\n
And that’s the right approach. We don’t have a ‘telephone strategy’, or an ’email strategy’.\u00a0When it comes to social media, we have content strategies,\u00a0guidelines<\/a> and a range of different functions that we provide with social media tools.<\/p>\n What we do with social media directly supports our communications strategy. I’ll use the example of our Graduation 2015 campaign to illustrate how.<\/p>\n #Graduation<\/a> starts today! Tag your photos with #SHUgrad<\/a> and pick up your free print from the ballroom entrance. pic.twitter.com\/p5JP8kscW3<\/a><\/p>\n — Sheffield Hallam Uni (@sheffhallamuni) November 9, 2015<\/a><\/p><\/blockquote>\n\n