{"id":385,"date":"2017-04-04T11:22:32","date_gmt":"2017-04-04T11:22:32","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=385"},"modified":"2017-04-05T10:09:05","modified_gmt":"2017-04-05T10:09:05","slug":"five-things-i-learned-from-the-debateautism-twitter-chat","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/04\/04\/five-things-i-learned-from-the-debateautism-twitter-chat\/","title":{"rendered":"Five things I learned from the #DebateAutism Twitter chat"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What\u2019s the point of a Twitter chat? For social media and marketing professionals, Twitter chats are a regular thing. They\u2019re a good way for professionals to network, make new connections and learn from each other. <\/span><\/p>\n<p><span style=\"font-weight: 400\">I\u2019ve been kicking the idea of a regular Hallam Twitter chat around for a while, but it\u2019s only recently that the pieces have started to fit together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s one piece: we\u2019ve got a new university-wide strategy. It focuses on changing lives. We change lives, through educational development and self-improvement. Our academics are experts in their field, and their research addresses some of the toughest issues society faces.<\/span><\/p>\n<div id=\"attachment_386\" style=\"width: 818px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-386\" data-attachment-id=\"386\" data-permalink=\"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/04\/04\/five-things-i-learned-from-the-debateautism-twitter-chat\/debateautism_v4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?fit=1000%2C1267&amp;ssl=1\" data-orig-size=\"1000,1267\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"debateautism_v4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Professor Nick Hodge and his dog Huck&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?fit=808%2C1024&amp;ssl=1\" class=\"size-large wp-image-386\" src=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4-808x1024.jpg?resize=808%2C1024&#038;ssl=1\" alt=\"Professor Nick Hodge and his dog Huck\" width=\"808\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?resize=808%2C1024&amp;ssl=1 808w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?resize=237%2C300&amp;ssl=1 237w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?resize=900%2C1140&amp;ssl=1 900w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/debateautism_v4.jpg?w=1000&amp;ssl=1 1000w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/a><p id=\"caption-attachment-386\" class=\"wp-caption-text\">Professor Nick Hodge and his dog Huck<\/p><\/div>\n<p><span style=\"font-weight: 400\">For a university, a Twitter chat can be a way to engage large numbers of people in serious debate and inform our research and teaching. It can also be a way to raise our academics\u2019 profiles, and connect them to people who are interested in, and invested in, their specialist subjects.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our first academic Twitter chat took place on 21 March 2017. It was led by <a href=\"https:\/\/twitter.com\/Goodchap62\" target=\"_blank\">Professor Nick Hodge<\/a>, an expert in autism who\u2019s very good at using Twitter to develop his professional network and share ideas around autism. Nick\u2019s research focuses on issues that affect the education, development and well-being of disabled people and their families.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Here&#39;s <a href=\"https:\/\/twitter.com\/Goodchap62\">@Goodchap62<\/a> ready for our Twitter chat <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a> starting at 6pm&#8230; <a href=\"https:\/\/t.co\/lg3Mb9qfV7\">pic.twitter.com\/lg3Mb9qfV7<\/a><\/p>\n<p>&mdash; Sheffield Hallam Uni (@sheffhallamuni) <a href=\"https:\/\/twitter.com\/sheffhallamuni\/status\/844245582034223104\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">The initial catalyst for the Twitter chat was Nick\u2019s professorial lecture, which sold out very quickly. I was interested in working with Nick to raise the University\u2019s profile among autism academics, practitioners and autistic people (and their families), by engaging them in a conversation about perceptions of autism, and the challenges faced by autistic people and their families.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nick\u2019s inaugural lecture presented us with an opportunity to explore public engagement with a very diverse and interesting community. Opinions and perceptions of autism vary hugely, and practitioners don\u2019t always agree on how autism should be diagnosed and supported.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And Nick\u2019s thought-provoking blurb for his lecture was the starting point for how we framed our Twitter chat:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">People think differently about autism.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Some people think that children with autism need to change to be more like people without autism.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Other people think that we should learn to appreciate different types of people.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Sometimes arguments about this can feel like an Autism War.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Disabled people have the right to be who they want to be.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">I say this means that we must support people with autism to lead lives that make them happy.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">It is our duty to help people with autism to achieve their goals.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">There are so many engaging and interesting statements here that I knew it would make for a great Twitter chat subject. The whole concept of a war of ideas around something so emotive and personal as autism seemed rich with potential.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But, of course, there are risks in tackling a subject like autism. We didn\u2019t want to come off as authoritative and prescriptive. We wanted to be inclusive and open to ideas, and we wanted to learn from autistic people\u2019s experiences.<\/span><\/p>\n<p><strong>Audiences<\/strong><\/p>\n<p><span style=\"font-weight: 400\">By using Nick\u2019s own networks, we engaged academics and practitioners early on,\u00a0by asking them to supply questions for the chat. We also raised awareness of the chat by promoting it to autism charities and societies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It was important that we involved autistic people from the start, and one of the first people I contacted was <a href=\"https:\/\/twitter.com\/HallamDisabledR\" target=\"_blank\">Kashmire Hawker, the disabled students rep for the students union<\/a>. Kashmire has a strong presence on Twitter, and was keen to be involved. He promoted it among his peers, and he turned out to be a really positive contributor to the chat.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Also in place <a href=\"https:\/\/twitter.com\/sheffhallamuni\">@sheffhallamuni<\/a>! Exciting stuff. <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a> <a href=\"https:\/\/t.co\/g1Rjnz8Z9Z\">pic.twitter.com\/g1Rjnz8Z9Z<\/a><\/p>\n<p>&mdash; Kashmire &#8211; SHU DSR (@HallamDisabledR) <a href=\"https:\/\/twitter.com\/HallamDisabledR\/status\/844246280255782912\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Here are my five tips for running a successful Twitter chat.<\/span><\/p>\n<p><strong>Pick a good hashtag<\/strong><\/p>\n<p><span style=\"font-weight: 400\">We wanted to stimulate discussion. We also wanted to convey the notion that this was a genuine debate, and not everyone would agree with each other. We settled on #DebateAutism for those reasons. It was Nick\u2019s idea, and it worked.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It also created a bit of a stir, because some people thought we would be debating autism\u2019s existence. We thought that might happen, so there was a little bit of work to do behind the scenes to reassure people that weren\u2019t going down that path.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">We&#39;re almost ready to start our <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a> Twitter chat with <a href=\"https:\/\/twitter.com\/Goodchap62\">@goodchap62<\/a>. Please join in and share your views. Here are the house rules. <a href=\"https:\/\/t.co\/w1uwHdvKnD\">pic.twitter.com\/w1uwHdvKnD<\/a><\/p>\n<p>&mdash; Sheffield Hallam Uni (@sheffhallamuni) <a href=\"https:\/\/twitter.com\/sheffhallamuni\/status\/844243859966214144\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Get the structure right early on<\/strong><\/p>\n<p><span style=\"font-weight: 400\">A Twitter chat is more than just a loose conversation around a broad subject. You need a defined amount of time, and some clear parameters for the chat. We used the idea of an autism war to frame ours.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Q1. What&#39;s been useful or helpful, in your experience? Remember to use &#39;A1&#39; in your replies. <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a> <a href=\"https:\/\/t.co\/AsF0UJXTHE\">pic.twitter.com\/AsF0UJXTHE<\/a><\/p>\n<p>&mdash; Sheffield Hallam Uni (@sheffhallamuni) <a href=\"https:\/\/twitter.com\/sheffhallamuni\/status\/844248911317471232\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Have a clear idea of how many questions you\u2019re going to include in the chat. We started with six questions, but realised on the evening that we would have to cut one due to the amount of contributions we were getting. Ten or fifteen minutes per question is about right.<\/span><\/p>\n<p><strong>Work with your host<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Having Nick on board meant we could reach the right people (people who don\u2019t follow the main Hallam account). He&#8217;s very well-respected, and his involvement also gave the whole thing a genuinely academic flavour. <\/span><\/p>\n<p><span style=\"font-weight: 400\">He works closely with autistic people and has a much clearer idea of what the risks are, what wording to use and what issues are likely to be important to people.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Yes <a href=\"https:\/\/twitter.com\/lindsay_odell\">@lindsay_odell<\/a> changing attitudes and winning hearts is the most stubborn barrier <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a><\/p>\n<p>&mdash; Nick Hodge (@Goodchap62) <a href=\"https:\/\/twitter.com\/Goodchap62\/status\/844254220249382914\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Crowdsource the questions<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Nick did this early on, messaging his contacts in other universities and organisations, asking for their input. This gave us two things: questions that were relevant to the audience, and an already-invested group of people who wanted to see the outcome of their contribution.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">A2 Mentors and autistic peer support, celebrating diversity and interests <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a> <a href=\"https:\/\/t.co\/hlROuA6yA5\">https:\/\/t.co\/hlROuA6yA5<\/a><\/p>\n<p>&mdash; Damian Milton (@milton_damian) <a href=\"https:\/\/twitter.com\/milton_damian\/status\/844253548623941632\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Get a room<\/strong><\/p>\n<p><span style=\"font-weight: 400\">No really. Things can move very quickly, and the flow of the chat can easily overtake you if you haven&#8217;t got the right things in place.<\/span><\/p>\n<p>Book a room with some decent facilities, and space enough for the three or four people that will be facilitating the chat. We had Tweetdeck up on the big screen, with two columns open, tracking chat around the #DebateAutism hashtag.<\/p>\n<p><span style=\"font-weight: 400\">This meant we could see the general flow of conversation, and zoom in on specific tweets to reply to or retweet them. A colleague spent the whole chat looking after Tweetdeck, retweeting things that stood out as particularly insightful and interesting. <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">A4: how autistic people get on in employment (I want to examine this in a doctorate, as I&#39;m autistic and a trade unionist). <a href=\"https:\/\/twitter.com\/hashtag\/debateautism?src=hash\">#debateautism<\/a><\/p>\n<p>&mdash; Catherine Curtis (@missdbus) <a href=\"https:\/\/twitter.com\/missdbus\/status\/844260415781658624\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">It freed me up to do replies from the University account and advise Nick on his responses. I also had my laptop with me so I could edit the question cards on Photoshop if we decided they needed some last-minute changes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And being face-to-face with your chat host is a really good idea. You benefit from being able to talk things over before you respond online. <\/span><\/p>\n<p><strong>#DebateAutism<\/strong><\/p>\n<p><span style=\"font-weight: 400\">So far, there have been a total of 997 tweets which contain the #DebateAutism hashtag. We also saw a huge increase in the number of impressions, replies, retweets and likes our own tweets had on the day of the chat, and the day after.<\/span><\/p>\n<p>Nick also saw some changes. In March, he\u00a0gained 97 new followers, had 105,000 tweet impressions (a rise of 945.3% from February),\u00a0an increase of\u00a0 606.8% in profile visits, and an increase of 694.6% in mentions.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/debateautism?src=hash\">#debateautism<\/a> A5 For autistic people to be part of the diagnostic assessment team. That would make a huge &amp; positive difference, I think. <a href=\"https:\/\/t.co\/SHuQOh3q0R\">https:\/\/t.co\/SHuQOh3q0R<\/a><\/p>\n<p>&mdash; Becky Wood (@thewoodbug) <a href=\"https:\/\/twitter.com\/thewoodbug\/status\/844262475063332866\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">And\u00a0people are still using the tag, and responding to our original questions, weeks after the Twitter chat. #DebateAutism as a conversation topic has plenty of potential to just be a thing in its own right now, long after our initial Twitter chat.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Would we run it again? Yes, we would. Although a lot of planning and preparation went into the chat, it\u2019s had an effect on those who took part, and it\u2019s still resonating with the audience.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Crikey. *Discuss* <a href=\"https:\/\/twitter.com\/hashtag\/debateautism?src=hash\">#debateautism<\/a> (via <a href=\"https:\/\/twitter.com\/leoniedelt\">@leoniedelt<\/a>)  | Letters <a href=\"https:\/\/t.co\/7VOdZoMtfB\">https:\/\/t.co\/7VOdZoMtfB<\/a><\/p>\n<p>&mdash; Becky Wood (@thewoodbug) <a href=\"https:\/\/twitter.com\/thewoodbug\/status\/845173294760263680\">March 24, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">I\u2019ll leave the last word to Professor Nick Hodge. <\/span><\/p>\n<p><span style=\"font-weight: 400\">He says: \u201cI was out of my comfort zone going into the Twitter chat, as I didn\u2019t know what to expect. I didn\u2019t anticipate the level and quality of support that you would provide for the event, and I imagined that I would need to sort it out myself. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSo the actual experience of hosting a Twitter chat was very different from how I imagined. I felt extremely well-supported and informed, and I was very impressed with the high standard of presentation and professionalism that you brought to the chat event. \u00a0It was an incredibly exciting, fast and furious hour that has been really positively responded to and evaluated by my Twitter community.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThis will make a valuable contribution to any autism impact case study for REF 2020. \u00a0Before the event I was feeling the onset of Twitter burnout, and I\u2019d decreased my engagement with social media. This event re-energised my interest \u2013 it reminded me of the potential of Twitter to reach people and effect change.\u201d<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">I was once told that if you ever figure out what autism means you&#39;ve not figured out autism <a href=\"https:\/\/twitter.com\/hashtag\/DebateAutism?src=hash\">#DebateAutism<\/a><\/p>\n<p>&mdash; Nick Hodge (@Goodchap62) <a href=\"https:\/\/twitter.com\/Goodchap62\/status\/844249000643608576\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">To discuss organising a Twitter chat\u00a0at Hallam, drop me a line or <a href=\"https:\/\/twitter.com\/joemcafield\" target=\"_blank\">Tweet me<\/a>.<\/span><\/p>\n<p>Joe Field, social media manager<br \/>\n<a href=\"https:\/\/twitter.com\/joemcafield\" target=\"_blank\">@joemcafield<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the point of a Twitter chat? For social media and marketing professionals, Twitter chats are a regular thing. They\u2019re a good way for professionals to network, make new connections and learn from each other. I\u2019ve been kicking the idea of a regular Hallam Twitter chat around for a while, but it\u2019s only recently that the pieces have started to<\/p>\n","protected":false},"author":316,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,32,11],"tags":[61,33,60],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-evaluation","category-twitter","tag-autism","tag-twitter","tag-twitter-chat"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/14592653118_e737a8400b_b1.jpg?fit=852%2C427&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mXc8-6d","jetpack-related-posts":[{"id":443,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/06\/30\/public-engagement-and-social-media-part-two-twitter-threads-chats-and-linkedin-articles\/","url_meta":{"origin":385,"position":0},"title":"Public engagement and social media, part two: Twitter threads, chats and LinkedIn articles","author":"Joseph Field","date":"June 30, 2017","format":false,"excerpt":"In the previous post, I looked at setting objectives for your use of social media in a professional context, developing your online presence, and how you can collaborate with marketing-communications colleagues to promote your research. In this post, I'm going to look in-depth at thought leadership on Twitter and LinkedIn,\u2026","rel":"","context":"In &quot;LinkedIn&quot;","block_context":{"text":"LinkedIn","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/linkedin\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":286,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/09\/20\/thought-leadership\/","url_meta":{"origin":385,"position":1},"title":"Thought leadership from the top","author":"Ally Mogg","date":"September 20, 2016","format":false,"excerpt":"Today Sheffield Hallam's Vice-Chancellor, Professor Chris Husbands, has published a blog on the BERA website about how social media has transformed professional communities. In his\u00a0BERA blog, he says that: \"Social media has brought together teachers, policy wonks and academics in virtual coalitions. Some say that there has been nothing like\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"Chris_Husbands412","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Chris_Husbands412-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Chris_Husbands412-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Chris_Husbands412-1024x683.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":376,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/03\/07\/goodbye-golden-hour-hello-golden-dragon\/","url_meta":{"origin":385,"position":2},"title":"Goodbye golden hour, hello Golden Dragon","author":"Ally Mogg","date":"March 7, 2017","format":false,"excerpt":"When I first starting working in communications in 2005, crisis communications plans looked very different to how they look today. 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They persuaded me to sign up to Twitter, and, five years on, I have accumulated over 10,000 followers.\u2026","rel":"","context":"In &quot;Strategy&quot;","block_context":{"text":"Strategy","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":264,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/08\/11\/engagement-how-do-you-do-yours\/","url_meta":{"origin":385,"position":4},"title":"Engagement. How do you do yours?","author":"Aidan Begley","date":"August 11, 2016","format":false,"excerpt":"Raising awareness and creating conversations is a key central pillar of being able to increase engagement levels with your desired target audience on social media. The ability to provide an opportunity for people to interact with you, offer their feedback on your 'product' (both good and bad), become an engaged\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"The 2016 degree show, in the Sheffield Institute of Arts at the former Head Post Office","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/08\/IMG_2035.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/08\/IMG_2035.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/08\/IMG_2035.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/08\/IMG_2035.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/08\/IMG_2035.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":371,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/02\/06\/world-cancer-day-2017\/","url_meta":{"origin":385,"position":5},"title":"World Cancer Day 2017","author":"Joseph Field","date":"February 6, 2017","format":false,"excerpt":"Awareness days \u2013 there are a lot of them. Some of them are just silly (World Emoji Day?) but there are a few awareness days that do a great job of uniting organisations and people, raising awareness of serious issues. 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