{"id":371,"date":"2017-02-06T16:36:37","date_gmt":"2017-02-06T16:36:37","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=371"},"modified":"2017-02-06T16:39:11","modified_gmt":"2017-02-06T16:39:11","slug":"world-cancer-day-2017","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/02\/06\/world-cancer-day-2017\/","title":{"rendered":"World Cancer Day 2017"},"content":{"rendered":"

Awareness days \u2013 there are a lot of them. Some of them are just silly (<\/span>World Emoji Day<\/span><\/a>?) but there are a few awareness days that do a great job of uniting organisations and people, raising awareness of serious issues.<\/span><\/p>\n

Saturday 4 February 2017 was <\/span>World Cancer Day<\/span><\/a> \u2013 a global awareness-raising event created by the Union for International Cancer Control (UICC). Its aim is to encourage fundraising by raising awareness of cancer and the issues people face in fighting it.<\/span><\/p>\n

Having a huge health and social care provision, we wanted to be part of the conversation, so we turned to our excellent radiotherapy and oncology teaching team. Students from our radiotherapy and oncology courses do their placements in treatment units, and they have lots of face-to-face contact with cancer patients throughout their placements, so we knew they\u2019d have some good stories to tell.<\/span><\/p>\n

I worked with senior PR officer Sarah Duce on planning our #WorldCancerDay campaign. Sarah manages the faculty’s PR account, and has excellent links in faculty. Jo McNamara, senior lecturer in radiotherapy put us\u00a0in touch with some brilliant students, and Sarah and I\u00a0filmed a series of talking heads with Jo and her students. <\/span><\/p>\n

We didn\u2019t ask them to talk about the course, the facilities, or life as a Hallam student. Instead, we asked them about the impact they\u2019d had on patients\u2019 lives, the challenges they faced, and the reason they\u2019d chosen a career helping people with cancer.<\/span><\/p>\n

In their responses, the students were incredibly generous with their honesty and warmth. The resulting videos were a great way for us to show our our support on World Cancer Day.<\/span><\/p>\n

\n

It's #WorldCancerDay<\/a>. We're asking our #radiotherapy<\/a> students why they want to make a difference to the lives of cancer patients. pic.twitter.com\/xnH2DQmGmp<\/a><\/p>\n

— Sheffield Hallam Uni (@sheffhallamuni) February 4, 2017<\/a><\/p><\/blockquote>\n