{"id":302,"date":"2016-10-07T13:46:26","date_gmt":"2016-10-07T13:46:26","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=302"},"modified":"2016-10-19T09:28:19","modified_gmt":"2016-10-19T09:28:19","slug":"shuinsiders-the-pilot-year","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/10\/07\/shuinsiders-the-pilot-year\/","title":{"rendered":"#SHUinsiders \u2013 the pilot year"},"content":{"rendered":"<p>Back in summer 2015 we created the first Insider&#8217;s Guide to Sheffield Hallam \u2013 an all-encompassing manual to the University and the city, predominately aimed at new undergraduates. The guide featured students who shared their views on the whole Sheffield Hallam experience, and they were christened the SHUinsiders.<\/p>\n<p><strong>Exploring the scope for the Insiders<br \/>\n<\/strong>As a member of the Student Experience marketing team, I was keen to explore using SHUinsiders to facilitate digital student-student communications with the primary aims of<\/p>\n<ul>\n<li>enhancing students&#8217; experiences of the University and the city by demonstrating student life (with a secondary aim of supporting recruitment)<\/li>\n<li>developing a sense of belonging, community and brand affinity amongst the student population<\/li>\n<\/ul>\n<p><strong>Going social and working with Joe<br \/>\n<\/strong>In light of the University website redevelopment being underway, we were limited in terms of the presence we could create for the Insiders on the Sheffield Hallam website. So we decided that using social media was a logical way forward, allowing the students to post regular updates as and when they had information to share. The team and I then met with social media manager Joe Field to discuss how we could make this happen, and the #SHUinsiders project was born.<\/p>\n<p>From here, Joe and I took leadership of the project and progressed it through its next stages.<\/p>\n<p><strong>Finding our stars<br \/>\n<\/strong>Over the course of the academic year, eight students worked as #SHUinsiders after being identified through various channels including a workshop, advertising via the Careers Hub, SHU GoGlobal activities, and other social media activity undertaken for the University&#8217;s Clearing campaign. The following three are being taken through to 2016\/17.<\/p>\n<p><strong><em>Clarissa Alford, second year history student in 2015\/16<\/em><br \/>\n<\/strong>Clarissa Allford is our original insider who I met at the Insider&#8217;s Guide student workshop. Her infectious enthusiasm about Sheffield Hallam and her positive and likeable character made her an obvious choice. Her interests include vintage, vinyl and music and she truly believes in making the most of the student experience.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Cannot express enough how much a degree at Hallam is what you make it <\/p>\n<p>Be active, get involved and do as much as you can <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a><\/p>\n<p>&mdash; Clarissa Allford (@callford1) <a href=\"https:\/\/twitter.com\/callford1\/status\/696689883100946432\">February 8, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong><em>Lawrence Penn, first year geography student in 2015\/16<\/em><br \/>\n<\/strong>Lawrence responded to a job advertisement, and was selected due to his range of hobbies and interests which include cycling, the Peak District and the great outdoors, performing and media. He&#8217;s also a huge advocate for the Students&#8217; Union.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">With the Peak District only down the road from Sheffield it would be rude not to do a bit  of camping <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a> <a href=\"https:\/\/t.co\/H0Sz6LX0IU\">pic.twitter.com\/H0Sz6LX0IU<\/a><\/p>\n<p>&mdash; FabuLawrence (@lawrence_a_penn) <a href=\"https:\/\/twitter.com\/lawrence_a_penn\/status\/695339335172825088\">February 4, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em><strong>Yuvini <strong>Hettiarachchi<\/strong>, <\/strong><strong>marketing communications and advertising placement year student <\/strong><\/em><strong><em>in 2015\/16<\/em><br \/>\n<\/strong>Sri Lankan student Yuvini was identified by colleagues in International Student Support due to her great\u00a0work on SHU GoGlobal-related activities. She brought an international perspective to the team and was excellent at finding and sharing on-campus opportunities.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Love the 2nd day of the Sheffield Food Festival. Definitely worth a visit <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a> <a href=\"https:\/\/t.co\/JSgIy8h4Vg\">pic.twitter.com\/JSgIy8h4Vg<\/a><\/p>\n<p>&mdash; Yuvini Hettiarachchi (@Yuvithinks) <a href=\"https:\/\/twitter.com\/Yuvithinks\/status\/736973251855929344\">May 29, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Our other enthusiastic Insiders were Katie Blaylock, Gabriel Chiew, Jamilya Ashyrbaeva, John Rowbotham and Abbie Gregory.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">OMG. This is the most useful thing I&#39;ve seen <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a>  <a href=\"https:\/\/t.co\/y5rxMRS8Im\">https:\/\/t.co\/y5rxMRS8Im<\/a><\/p>\n<p>&mdash; Jambit (@Jama_AA) <a href=\"https:\/\/twitter.com\/Jama_AA\/status\/685204588761341952\">January 7, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Look who&#39;s in the main entrance welcoming our visitors: <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a> very own <a href=\"https:\/\/twitter.com\/KatieBlaylock_\">@KatieBlaylock_<\/a>! <a href=\"https:\/\/twitter.com\/hashtag\/WeAreHallam?src=hash\">#WeAreHallam<\/a> <a href=\"https:\/\/t.co\/4SLZ66GSBm\">pic.twitter.com\/4SLZ66GSBm<\/a><\/p>\n<p>&mdash; Sheffield Hallam Uni (@sheffhallamuni) <a href=\"https:\/\/twitter.com\/sheffhallamuni\/status\/660774248802353152\">November 1, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Find out more about this year&#8217;s Insiders on their <a href=\"https:\/\/blogs.shu.ac.uk\/hallaminsiders\/about-the-insiders\/\"><u>new blog site<\/u><\/a>.<\/p>\n<p><strong>How the project worked<br \/>\n<\/strong>During this first year, the Insider&#8217;s hints, tips and experiences of student life were predominantly shared via their Twitter feeds, and sometimes through Facebook and Instagram. The best Tweets were shared by\u00a0Joe via the corporate channel to facilitate greater exposure.<\/p>\n<p>Content was predominantly student-led, and we relied on the students to share information, opportunities and events via their social media accounts, focusing on anything which might improve the student experience for their peers.<\/p>\n<p>I also suggested other ideas for content through a private Facebook group (a method of communication suggested by the Insiders themselves at a gathering we had at Tamper Coffee). This included events we wanted them to get more involved in such as Varsity and Outlines where we offered extra incentives such as free tickets. And various promotional opportunities such as the SHUcard \u00a31 Wednesday offer. Plus anything else, either on or off-campus, which ultimately had a positive impact on the student experience.<\/p>\n<p>In addition, we asked them to get involved in mini projects led by Joe \u2013 such as Periscope broadcasts\u00a0at the opening of Coffee Union at the Students&#8217; Union and the Christmas Fayre in Hallam Hall.<\/p>\n<p><strong>Highlights of the academic year<br \/>\n<\/strong><strong><em>Instagram<\/em> <\/strong><\/p>\n<p>The #SHUinsiders week-long takeover on the corporate Instagram account was a great success and certainly one of the highlights of the year, as encompassed in <a href=\"https:\/\/blogs.shu.ac.uk\/socialmedia\/?s=instagram&amp;doing_wp_cron=1475660226.4074549674987792968750\"><u>Joe Field&#8217;s blog post<\/u><\/a>. In fact it was the most engaged with moment on the account, with 1,630 likes and 50 comments.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Very proud to be part of the <a href=\"https:\/\/twitter.com\/hashtag\/SHUinsiders?src=hash\">#SHUinsiders<\/a> takeover of the <a href=\"https:\/\/twitter.com\/sheffhallamuni\">@sheffhallamuni<\/a> IG account last week. <a href=\"https:\/\/t.co\/wXoFXccKvG\">https:\/\/t.co\/wXoFXccKvG<\/a> via <a href=\"https:\/\/twitter.com\/joemcafield\">@joemcafield<\/a><\/p>\n<p>&mdash; Helen Horton (@HelenHorton08) <a href=\"https:\/\/twitter.com\/HelenHorton08\/status\/709429469010894848\">March 14, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>At the end of the academic year, #SHUinsiders was the second most engaged with hashtag on the account with 852 interactions. Only #sheffield beat it with 1,014, with #wearehallam in third place at 584.<\/p>\n<p><strong><em>Facebook<\/em><br \/>\n<\/strong>As of 31 May, the highest performing post on the Hallam Facebook account was Insider Katie Blaylock&#8217;s &#8216;day in the life&#8217; story with 63 likes. Katie wrote a diary-entry style account of a typical day in her shoes accompanied by her own photos, and this clearly resonated with our audience.<\/p>\n<p><strong><em>Twitter<\/em><br \/>\n<\/strong>We saw a very high level of #SHUinsiders activity on Twitter over the academic year, with 432 mentions of the hashtag up till 31 May 2016. Twitter proved to be a quick and simple platform from which the Insiders could broadcast, and an effective way for Joe to share their content via the corporate account.<\/p>\n<p><strong>What we learned<br \/>\n<\/strong>In a nutshell\u2026<\/p>\n<ul>\n<li>this type of student-generated content increases interaction and engagement with all our channels<\/li>\n<li>the Insiders are helping to create the sense of community we were aiming for<\/li>\n<li>they&#8217;re also successfully promoting the Hallam experience and student life in Sheffield<\/li>\n<li>Twitter has been an effective platform from which to generate &#8216;live&#8217; posts and share quick updates<\/li>\n<\/ul>\n<p>However<\/p>\n<ul>\n<li>the Insiders need greater exposure to increase awareness and engagement with their accounts<\/li>\n<li>they need dedicated a platform to which we can direct traffic and from where they can blog<\/li>\n<li>we need to explore additional platforms more such as Snapchat<\/li>\n<\/ul>\n<p><strong>The future for the Insiders<br \/>\n<\/strong>For 2016\/17, these students have become known as #HallamInsiders with a reduced team of four members. This year, they have been asked to write blog posts on a dedicated area of the Sheffield Hallam blog site, sometimes under pre-determined themes which correlate with the student experience CRM plan (eg reassurance for new students in September\/October).<\/p>\n<p>They will also continue to share their experiences, hints and tips by posting regular Tweets, Facebook and Instagram posts etc (sometimes guided by our team). And get involved in more projects with Joe Field and the team using platforms such as Facebook Live and Snapchat.<\/p>\n<p>The Insiders and the <a href=\"https:\/\/blogs.shu.ac.uk\/hallaminsiders\/?doing_wp_cron=1475660444.0208659172058105468750\"><u>#HallamInsiders blog<\/u><\/a> have been promoted in the Insider&#8217;s Guide, in kitchen packs sent out to halls of residence, and through the corporate Twitter channel. Joe and I will also look into how we can increase exposure even further, working with other social media account holders such as Sheffield Hallam Students&#8217; Union and faculties to encourage them to share content.<\/p>\n<p>Helen Horton, student experience marketing<br \/>\n<a href=\"https:\/\/twitter.com\/HelenHorton08\" target=\"_blank\">@HelenHorton08<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in summer 2015 we created the first Insider&#8217;s Guide to Sheffield Hallam \u2013 an all-encompassing manual to the University and the city, predominately aimed at new undergraduates. The guide featured students who shared their views on the whole Sheffield Hallam experience, and they were christened the SHUinsiders. Exploring the scope for the Insiders As a member of the Student<\/p>\n","protected":false},"author":2522,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,32],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-evaluation"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/10\/Clarissa.jpg?fit=3000%2C4500&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mXc8-4S","jetpack-related-posts":[{"id":46,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/18\/graduation-2015\/","url_meta":{"origin":302,"position":0},"title":"Graduation 2015: a strategic approach to social","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"People sometimes ask me about our 'social media strategy'. The truth is that we don't have one \u2013 nor do we need one. We do have a communications strategy which covers\u00a0the strategic use of social media to raise profile and manage reputation. And that's the right approach. We don't have\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/SHUgrad-SquareShare-2.jpg?fit=1200%2C629&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":122,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/30\/socmedhe2015-starting-the-conversation-about-social-media-for-learning\/","url_meta":{"origin":302,"position":1},"title":"#SocMedHE15: starting the conversation about social media for learning","author":"Joseph Field","date":"March 30, 2016","format":false,"excerpt":"Long post alert! This post originally appeared in the University's showcase magazine, Review, as a full-length feature of about 800 words. But it's a really interesting piece about a fantastic social media conference,\u00a0and it's worth sharing here. In December, a team of educational developers from Sheffield Hallam organised the first\u2026","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/events\/"},"img":{"alt_text":"A conference visitor using virtual reality technology","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/15\/whats-this-blog-for\/","url_meta":{"origin":302,"position":2},"title":"What&#8217;s this blog for?","author":"Joseph Field","date":"March 15, 2016","format":false,"excerpt":"When I first started in the role of social media manager at Sheffield Hallam last summer, I was overwhelmed by the positive responses I had from colleagues. The creation of the role demonstrated that this was a university that was taking social seriously and, for colleagues in the organisation, there\u2026","rel":"","context":"In \"social media\"","block_context":{"text":"social media","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/tag\/social-media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/16\/instagram-takeover-letting-students-do-the-work\/","url_meta":{"origin":302,"position":3},"title":"Instagram takeover: letting students do the work","author":"Joseph Field","date":"March 16, 2016","format":false,"excerpt":"For a week in March 2016, we gave control of Sheffield Hallam's Instagram account to the SHUinsiders \u2013 a team of seven students who blog and post about student life in Sheffield. 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The renovated building would\u2026","rel":"","context":"In &quot;Case studies&quot;","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/po1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/po1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/po1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/po1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":160,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/05\/10\/when-the-world-cup-came-to-sheffield\/","url_meta":{"origin":302,"position":5},"title":"When the World Cup came to Sheffield","author":"Joseph Field","date":"May 10, 2016","format":false,"excerpt":"For a week in April this year,\u00a0we used Sheffield Hallam's main Twitter account \u2013 @sheffhallamuni \u2013 to run a daily give-away, utilising\u00a0Twitter's excellent polls functionality. 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