{"id":286,"date":"2016-09-20T12:57:04","date_gmt":"2016-09-20T12:57:04","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=286"},"modified":"2016-09-20T18:44:52","modified_gmt":"2016-09-20T18:44:52","slug":"thought-leadership","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/09\/20\/thought-leadership\/","title":{"rendered":"Thought leadership from the top"},"content":{"rendered":"

Today Sheffield Hallam’s Vice-Chancellor, Professor Chris Husbands, has published a blog on the BERA website about how social media has transformed professional communities<\/a>.<\/p>\n

In his\u00a0BERA blog, he says that: “Social media has brought together teachers, policy wonks and academics in virtual coalitions. Some say that there has been nothing like it before, though those who do largely overlook the \u2018teachers\u2019 centre\u2019 movement of the 1970s and 1980s which also, in admittedly local settings, also brought together like minded teachers who formed networks which brought about change.\u00a0 But even so the scale here is quite remarkable.”<\/p>\n

Prof Husbands is a prolific blogger and tweeter. He writes a weekly blog<\/a> and uses it as a channel\u00a0for communicating with staff – it’s a great way to keep in regular contact to discuss topical education issues, celebrate successes, and just tell people what he’s been doing.<\/p>\n

\"Chris_Husbands412\"<\/a><\/p>\n

For communications professionals, having a senior leader who sees the potential and the opportunities provided by social media is really valuable. We know that social is here to stay. The channels may change in the future, but digital communication is now embedded in our personal and professional lives.<\/p>\n

Chris is\u00a0a great example of\u00a0how senior leaders can use social media for communication, engagement in debate, and thought leadership. His recent blog about the Government’s plans for new grammar schools in The Conversation<\/a> pulled no punches.<\/p>\n

His blogs for the Institute of Education where he worked until December 2015, are being compiled and edited into a new book, which will be available on their website soon.<\/p>\n

 <\/p>\n

Ally Mogg,\u00a0Head of News and PR<\/p>\n

@allymogg<\/p>\n","protected":false},"excerpt":{"rendered":"

Today Sheffield Hallam’s Vice-Chancellor, Professor Chris Husbands, has published a blog on the BERA website about how social media has transformed professional communities. In his\u00a0BERA blog, he says that: “Social media has brought together teachers, policy wonks and academics in virtual coalitions. Some say that there has been nothing like it before, though those who do largely overlook the \u2018teachers\u2019<\/p>\n","protected":false},"author":1175,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,10,21,11],"tags":[48,39,47,3],"class_list":["post-286","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-strategy","category-teaching-and-learning","category-twitter","tag-blogging","tag-communications","tag-leadership","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mXc8-4C","jetpack-related-posts":[{"id":239,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/07\/28\/social-media-guidelines-thought-leadership-getting-started-and-more-content\/","url_meta":{"origin":286,"position":0},"title":"Social media guidelines: thought leadership, getting started and (more) content","author":"Joseph Field","date":"July 28, 2016","format":false,"excerpt":"I've added a few new sections to our social media guidelines over the last week or so. (Picture unrelated \u2013 it's me and the communications and development team on top of Mam Tor on our away day recently) The first is about thought leadership. I've been speaking to a lot\u2026","rel":"","context":"In "Guidelines"","block_context":{"text":"Guidelines","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/guidelines\/"},"img":{"alt_text":"The communications and development team on an away day hike up Mam Tor. 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They persuaded me to sign up to Twitter, and, five years on, I have accumulated over 10,000 followers.\u2026","rel":"","context":"In "Strategy"","block_context":{"text":"Strategy","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/strategy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/12\/download.jpg?fit=604%2C432&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":423,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/06\/27\/public-engagement-and-social-media-part-one-getting-started\/","url_meta":{"origin":286,"position":2},"title":"Public engagement and social media, part one: getting started","author":"Joseph Field","date":"June 27, 2017","format":false,"excerpt":"I've had lots of meetings with academic colleagues recently, discussing social media for public engagement and profile-raising. There's been a focus on thought leadership \u2013 using social media to offer expert comment on current events, and a unique insight into complex and interesting issues that have a wider impact. 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It can be\u00a0an incredibly stressful time for students and, depending on what happens, it might involve them changing their study plans very quickly. At Hallam, hundreds of members of staff (and student ambassadors) from across\u00a0the University worked tirelessly to help those people, recruiting new students to the\u2026","rel":"","context":"In "Case studies"","block_context":{"text":"Case studies","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Clearing2.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Clearing2.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Clearing2.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/09\/Clearing2.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":363,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/01\/06\/why-you-should-stop-posting-your-content-and-start-posting-theirs\/","url_meta":{"origin":286,"position":5},"title":"Why you should stop posting your content and start posting theirs","author":"Joseph Field","date":"January 6, 2017","format":false,"excerpt":"Facebook, eh. People keep saying it's had its time, but it's still the largest social media platform, with almost\u00a01.8 billion monthly active users, and a huge growth in advertising revenue. It's the living room of social media platforms. 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