Raising awareness and creating conversations is a key central pillar of being able to increase engagement levels with your desired target audience on social media.<\/p>\n
The ability to provide an opportunity for people to interact with you, offer their feedback on your ‘product’ (both good and bad), become an engaged advocate and to share this is now readily available through a number of social media products.<\/p>\n
The key is choosing the right platform for the audience you want to talk to in order to create the right level of impact.<\/p>\n
For final year students who are part of the Sheffield Institute of Arts (SIA), their degree shows are a culmination of three or four years of hard work in order to prepare and display the fruits of their work to friends, family, and industry.<\/p>\n
We wanted to give those students the opportunity to share their success – so as to not just confine to the within the walls of our newly renovated Head Post Office, or the Cantor Building.<\/p>\n
Taking into account the visual nature of the work produced by our students including fashion, photography, design, we felt Twitter was a great way of communicating this message.<\/p>\n
To enhance the Twitter user experience, we were able to call upon the services of two PR and Journalism students – Bonnie Hines and Stefan Meinhardt – who ‘took over’ the @SIAgallery Twitter account during the preview evening.<\/p>\n
https:\/\/twitter.com\/SIAgallery\/status\/741311387171966976<\/p>\n
By going through this route, it also allowed us the opportunity to demonstrate to industry influencers, internal and external stakeholders, as well as current and prospective students the breadth and quality of work on display.<\/p>\n
\nIce cream dream from Lydia Potter in the Fashion Design section #IamSIA<\/a> pic.twitter.com\/7lTkuh78it<\/a><\/p>\n
— SIA (@SIAgallery) June 10, 2016<\/a><\/p><\/blockquote>\n