{"id":16,"date":"2016-03-16T14:40:35","date_gmt":"2016-03-16T14:40:35","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=16"},"modified":"2016-03-16T16:53:33","modified_gmt":"2016-03-16T16:53:33","slug":"instagram-takeover-letting-students-do-the-work","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/16\/instagram-takeover-letting-students-do-the-work\/","title":{"rendered":"Instagram takeover: letting students do the work"},"content":{"rendered":"

For a week in March 2016, we gave control of Sheffield Hallam’s Instagram account<\/a> to the SHUinsiders \u2013 a team of seven students who blog and post about student life in Sheffield<\/a>. This post is about how we did it, what happened as a result, and what we learned from doing it.<\/p>\n

I’d been thinking about doing a student takeover of the University’s Instagram account for a while, for a couple of reasons. Firstly, our follower growth had plateaued at two or three new followers per day. Secondly, putting students in the frame is at the heart of our approach to Instagram, and giving them the reins seemed like a great way of extending that. The challenge was finding the right students to do it.<\/p>\n

Having worked with the SHUinsiders for a few months, and having got to know them as individuals, it felt like the time was right to take the plunge.\u00a0I work with Helen Horton in student marketing on everything to do with the Insiders, so we got our heads together and made plans\u00a0for a week-long takeover.<\/p>\n

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This week, Hallam's Instagram account has been taken over by the #SHUinsiders – a team of student bloggers from the uni. Today, it's @lawrence_a_penn When I heard that SHSU's knit like your nana society were just next door I couldn't help but pop in! Just goes to show that whatever your passion is there's probably a society for you at Sheffield Hallam. #SHUinsiders #SHU #student #sheffield #knitting #fun #SHSU<\/a><\/p>\n

A photo posted by #WeAreHallam (@sheffhallamuni) on