{"id":153,"date":"2016-04-15T11:24:49","date_gmt":"2016-04-15T11:24:49","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?p=153"},"modified":"2016-04-15T13:35:21","modified_gmt":"2016-04-15T13:35:21","slug":"linkedin-3d-conference-7-key-themes-and-a-few-takeaways","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/04\/15\/linkedin-3d-conference-7-key-themes-and-a-few-takeaways\/","title":{"rendered":"LinkedIn 3D conference: 7 key themes and a few takeaways"},"content":{"rendered":"<div id=\"attachment_155\" style=\"width: 1031px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-155\" data-attachment-id=\"155\" data-permalink=\"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/04\/15\/linkedin-3d-conference-7-key-themes-and-a-few-takeaways\/linkedin3d\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?fit=1021%2C574&amp;ssl=1\" data-orig-size=\"1021,574\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"linkedin3D\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?fit=860%2C483&amp;ssl=1\" class=\"wp-image-155 size-full\" src=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?resize=860%2C483&#038;ssl=1\" alt=\"Cherry blossom in Spring at University of Birmingham\" width=\"860\" height=\"483\" srcset=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?w=1021&amp;ssl=1 1021w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/04\/linkedin3D.jpg?resize=900%2C506&amp;ssl=1 900w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><p id=\"caption-attachment-155\" class=\"wp-caption-text\">The venue was University of Birmingham&#8217;s beautiful campus. Photo by Jonathan Crannage.<\/p><\/div>\n<p>This week, I took part in the LinkedIn3D conference at the University of Birmingham, presenting a few stats about our University Page\u00a0before starting a conversation\u00a0about content\u00a0\u2013 what works, what doesn&#8217;t. I was joined by Higher Education professionals from three key areas: careers, alumni and marketing-communications.<\/p>\n<p>The conference, organised by <a href=\"https:\/\/www.linkedin.com\/in\/charleshardy\" target=\"_blank\">LinkedIn&#8217;s education evangelist Charles Hardy<\/a>, was opened by the always-brilliant <a href=\"http:\/\/ericstoller.com\/blog\/\" target=\"_blank\">Eric Stoller<\/a>, and\u00a0has since been <a href=\"https:\/\/www.linkedin.com\/pulse\/35-gems-inspiration-from-linkedin3d-dave-musson\" target=\"_blank\">documented comprehensively<\/a> by Warwick University&#8217;s digital comms expert <a href=\"https:\/\/twitter.com\/davemusson\" target=\"_blank\">Dave Musson<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Keep hearing LinkedIn&#39;s the platform to watch for unis in 2016, and here we are at <a href=\"https:\/\/twitter.com\/unibirmingham\">@unibirmingham<\/a> delving deeper into LinkedIn. <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Joseph Field (@joemcafield) <a href=\"https:\/\/twitter.com\/joemcafield\/status\/720178881441984512\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The format was free-and-easy, with much of the content on the day being shaped by those in attendance. Some key themes emerged early on, and they&#8217;re themes that will resonate with anyone in Higher Education who uses social media to support their work.<\/p>\n<p>Here they are:<\/p>\n<p><strong>One team working<\/strong><\/p>\n<p>Large organisations have trouble\u00a0getting teams to talk to each other, let alone work with each other. At Sheffield Hallam, planning for our showcase sessions has spurred us on, and we&#8217;re in the process of setting up a LinkedIn working group, dedicated to planning content and finding opportunities to make the most of the platform.<\/p>\n<p>What we&#8217;re finding is that it&#8217;s difficult to get people from every single area round a table, so start with a core of people who can get on with it. Eventually, others will join in.<\/p>\n<p><strong>Content<\/strong><\/p>\n<p>Eric Stoller said it best in his keynote: &#8220;University Pages showcase the vibe of your institution, through the content you post and the comments people leave.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Great example of <a href=\"https:\/\/twitter.com\/LinkedIn\">@LinkedIn<\/a> engagement from <a href=\"https:\/\/twitter.com\/joemcafield\">@joemcafield<\/a> &#8211; nostalgia for <a href=\"https:\/\/twitter.com\/sheffhallamuni\">@sheffhallamuni<\/a> Psalter Lane <a href=\"https:\/\/t.co\/H4HRjr9Rpy\">https:\/\/t.co\/H4HRjr9Rpy<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Jonathan Crannage (@joncrannage) <a href=\"https:\/\/twitter.com\/joncrannage\/status\/720196256488886272\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Unsurprisingly, a lot of discussion throughout the day was about the amorphous subject of content. I opened the marcomms track by showcasing some of the things I&#8217;d been posting on Hallam&#8217;s University Page. In particular, a <a href=\"https:\/\/www.linkedin.com\/edu\/school-single-activity?activityUrn=urn%3Ali%3Aactivity%3A6123140894326558720\" target=\"_blank\">nostalgic post about our old campus on Psalter Lane<\/a>, which has generated 149 likes and 39 comments so far.<\/p>\n<p>That&#8217;s a really high level of engagement, and it continues to get more. In general, good content on LinkedIn seems to have more longevity than Facebook or Twitter, which are usually home to fleeting moments. Replying to comments is important, if you want to keep the conversation going, and doing it in a personal way usually gets better results.<\/p>\n<p>Dave Musson talked us through his approach at Warwick: they post once a day, early on in the day, and it tends to get good engagement.<\/p>\n<p>There was a lot of talk of LinkedIn&#8217;s interface, how to get round the lack of formatting options, and its lack of native video.<\/p>\n<p>My lightbulb moment happened when\u00a0the discussion moving towards the idea of alumni-generated content. Jonathan Crannage, digital content co-ordinator at Loughborough University, is a Sheffield Hallam alumnus, and tweeted me during the workshop about his collection of Psalter Campus photos.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/joemcafield\">@joemcafield<\/a> <a href=\"https:\/\/twitter.com\/sheffhallamuni\">@sheffhallamuni<\/a> Will have to \ud83d\ude42 All photos are predigital but would be nice to be able post in comments \ud83d\ude42 <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Jonathan Crannage (@joncrannage) <a href=\"https:\/\/twitter.com\/joncrannage\/status\/720208450584711168\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That kind of approach to user-generated content would be really interesting to try on a University Page, and I&#8217;m keen to try it out.<\/p>\n<p><strong>Groups<\/strong><\/p>\n<p>A lot of people still use discussion groups to broadcast. At Sheffield Hallam we haven&#8217;t cracked that nut either.<\/p>\n<p>The best advice came from Charles Hardy, who said that &#8220;groups need watering&#8221;. Online conversations take place between a number of people, so if you&#8217;re relying on one person opening the door to a group once a week and shouting into an empty room, you&#8217;re doing it wrong.<\/p>\n<p>You can start a conversation from nothing, by involving a few people. So ask a question, prod people, and see what you can get moving. Someone raised a really good point about discussion groups: what can we offer our alumni through those groups, that benefits us and them in a mutually beneficial way? If you can answer that, your groups will suddenly become hives of activity and outcomes.<\/p>\n<p>Eric Stoller suggested trying &#8216;ask me anything&#8217; style Q&amp;As with careers teams in groups. We&#8217;ll definitely give this a try.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">What to share on groups &#8211; students appreciate external articles, and success stories from graduates. <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Yasmin (@yasmin0687) <a href=\"https:\/\/twitter.com\/yasmin0687\/status\/720241287182422017\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Engaging stakeholders<\/strong><\/p>\n<p>This theme was originally about engaging academics, but\u00a0was extended to &#8216;stakeholders&#8217; after the morning&#8217;s workshops.<\/p>\n<p>There was some discussion of employer engagement through Company Pages (as well as groups), but my biggest takeaway was around blogging. We talked about encouraging academics to blog on LinkedIn&#8217;s Pulse platform, but what about careers teams? Alumni relations teams?<\/p>\n<p>If HE professionals start blogging on LinkedIn, University Pages can use that content to engage alumni, and group-owners can use those blogs to start conversations.<\/p>\n<p>Another lightbulb moment: get your VC to blog on Pulse.<\/p>\n<p>Also, hashtags work in Pulse. Seriously. Go try it now: search in &#8216;Posts&#8217; for a hashtag and <a href=\"https:\/\/www.linkedin.com\/vsearch\/ic?type=content&amp;keywords=%23StudentVoices&amp;orig=GLHD&amp;rsid=&amp;pageKey=school-single-activity-jsp-page&amp;trkInfo=tarId%3A1460717545441&amp;search=Search\" target=\"_blank\">see what comes up<\/a>. You&#8217;ll be amazed.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/EricStoller\">@EricStoller<\/a> is full of good ideas, particularly this one: let&#39;s get our VCs blogging on LinkedIn. <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Ben Robertson (@CareersChapBen) <a href=\"https:\/\/twitter.com\/CareersChapBen\/status\/720245488017129472\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Employer engagement<\/strong><\/p>\n<p>Another theme that morphed and merged throughout the day, fitting into the &#8216;Engaging stakeholders&#8217; breakout session in the afternoon. I&#8217;ll be honest, I don&#8217;t have much experience of doing this, and there was very little discussion in the sessions I was in of how to do it.<\/p>\n<p>I&#8217;d probably do this through groups, as well as our Company Page, which is currently used more for employer brand stuff.<\/p>\n<p><strong>LinkedIn features<\/strong><\/p>\n<p>Charles Hardy was good enough to invite critical feedback from delegates on what they want from LinkedIn, and what features they&#8217;d want to see in the future. He also broke the news of LinkedIn&#8217;s new student app, which launched in the US this week.<\/p>\n<p>I asked for a Pages Manager app. Pretty please, with sugar on top. We want notifications, a better interface, and to get away from our desks.<\/p>\n<p>Native video is happening, although we don&#8217;t have an idea of when. But metrics and analytics are\u00a0on the way, according to Charles. And Company and University Pages will soon be merged, making our lives easier.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">This \u2b07\ufe0f <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a> <a href=\"https:\/\/t.co\/zvcgEHZLap\">pic.twitter.com\/zvcgEHZLap<\/a><\/p>\n<p>&mdash; Dave Musson (@davemusson) <a href=\"https:\/\/twitter.com\/davemusson\/status\/720337754769473536\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So lots of good things on the horizon for HE professionals using LinkedIn, and it&#8217;s encouraging that they&#8217;re so keen to reach out to a very engaged audience, talk to them and listen to feedback.<\/p>\n<p>If anything in the post resonates with you, let me know in the comments. Especially if you&#8217;re doing anything a bit different and interesting with groups.<\/p>\n<p>Joe Field, social media manager<br \/>\n<a href=\"https:\/\/twitter.com\/joemcafield\" target=\"_blank\">@joemcafield<\/a><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\">Thanks to everyone who attended &amp; contributed to today&#39;s event esp <a href=\"https:\/\/twitter.com\/TrippMartin13\">@TrippMartin13<\/a> <a href=\"https:\/\/twitter.com\/JessiSwift\">@JessiSwift<\/a> <a href=\"https:\/\/twitter.com\/EricStoller\">@EricStoller<\/a> &amp; track leaders <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn3D?src=hash\">#LinkedIn3D<\/a><\/p>\n<p>&mdash; Charles Hardy (@charleshardy) <a href=\"https:\/\/twitter.com\/charleshardy\/status\/720281420669648896\">April 13, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, I took part in the LinkedIn3D conference at the University of Birmingham, presenting a few stats about our University Page\u00a0before starting a conversation\u00a0about content\u00a0\u2013 what works, what doesn&#8217;t. I was joined by Higher Education professionals from three key areas: careers, alumni and marketing-communications. The conference, organised by LinkedIn&#8217;s education evangelist Charles Hardy, was opened by the always-brilliant Eric<\/p>\n","protected":false},"author":316,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20,22,10,21],"tags":[31,30,28,29,3],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-events","category-linkedin","category-strategy","category-teaching-and-learning","tag-conferences","tag-digital-communication","tag-linkedin","tag-networking","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mXc8-2t","jetpack-related-posts":[{"id":397,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/04\/20\/linkedin-3x3-three-really-good-things-about-linkedin\/","url_meta":{"origin":153,"position":0},"title":"LinkedIn 3&#215;3: Three really good things about LinkedIn","author":"Joseph Field","date":"April 20, 2017","format":false,"excerpt":"Last month I presented at the CASE Social Media and Community Conference, an excellent two-day event for higher education\u00a0mar-comms and alumni relations\u00a0professionals to meet up and exchange ideas. Alongside LinkedIn's Higher Education Partner Charles Hardy, I spoke about our use of LinkedIn for brand awareness, business engagement and alumni engagement.\u2026","rel":"","context":"In &quot;LinkedIn&quot;","block_context":{"text":"LinkedIn","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/linkedin\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/LinkedIn-Learning-Launch-Hero.jpg?fit=810%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/LinkedIn-Learning-Launch-Hero.jpg?fit=810%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/LinkedIn-Learning-Launch-Hero.jpg?fit=810%2C450&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/04\/LinkedIn-Learning-Launch-Hero.jpg?fit=810%2C450&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":122,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2016\/03\/30\/socmedhe2015-starting-the-conversation-about-social-media-for-learning\/","url_meta":{"origin":153,"position":1},"title":"#SocMedHE15: starting the conversation about social media for learning","author":"Joseph Field","date":"March 30, 2016","format":false,"excerpt":"Long post alert! This post originally appeared in the University's showcase magazine, Review, as a full-length feature of about 800 words. But it's a really interesting piece about a fantastic social media conference,\u00a0and it's worth sharing here. In December, a team of educational developers from Sheffield Hallam organised the first\u2026","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/events\/"},"img":{"alt_text":"A conference visitor using virtual reality technology","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2016\/03\/IMG_0576-1024x683.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":443,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/06\/30\/public-engagement-and-social-media-part-two-twitter-threads-chats-and-linkedin-articles\/","url_meta":{"origin":153,"position":2},"title":"Public engagement and social media, part two: Twitter threads, chats and LinkedIn articles","author":"Joseph Field","date":"June 30, 2017","format":false,"excerpt":"In the previous post, I looked at setting objectives for your use of social media in a professional context, developing your online presence, and how you can collaborate with marketing-communications colleagues to promote your research. In this post, I'm going to look in-depth at thought leadership on Twitter and LinkedIn,\u2026","rel":"","context":"In &quot;LinkedIn&quot;","block_context":{"text":"LinkedIn","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/linkedin\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/6010005.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":410,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/05\/11\/how-to-write-killer-blogs-and-linkedin-articles\/","url_meta":{"origin":153,"position":3},"title":"How to write killer blogs and LinkedIn articles","author":"Joseph Field","date":"May 11, 2017","format":false,"excerpt":"I'm putting together some toolkits for Hallam staff who are using social media to tell their stories and engage with their audiences. So this is the first in a series. It's a simple how-to guide for people who want to write blogs and LinkedIn articles. I'll repost this under a\u2026","rel":"","context":"In &quot;Guidelines&quot;","block_context":{"text":"Guidelines","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/guidelines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/05\/woman-typing-writing-windows.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/05\/woman-typing-writing-windows.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/05\/woman-typing-writing-windows.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/05\/woman-typing-writing-windows.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/05\/woman-typing-writing-windows.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":423,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/06\/27\/public-engagement-and-social-media-part-one-getting-started\/","url_meta":{"origin":153,"position":4},"title":"Public engagement and social media, part one: getting started","author":"Joseph Field","date":"June 27, 2017","format":false,"excerpt":"I've had lots of meetings with academic colleagues recently, discussing social media for public engagement and profile-raising. There's been a focus on thought leadership \u2013 using social media to offer expert comment on current events, and a unique insight into complex and interesting issues that have a wider impact. This\u2026","rel":"","context":"In &quot;LinkedIn&quot;","block_context":{"text":"LinkedIn","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/category\/linkedin\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2017\/06\/Queensland_State_Archives_2716_Meeting_in_the_Public_Curators_Office_Brisbane_December_1946.png?fit=720%2C481&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":363,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/2017\/01\/06\/why-you-should-stop-posting-your-content-and-start-posting-theirs\/","url_meta":{"origin":153,"position":5},"title":"Why you should stop posting your content and start posting theirs","author":"Joseph Field","date":"January 6, 2017","format":false,"excerpt":"Facebook, eh. People keep saying it's had its time, but it's still the largest social media platform, with almost\u00a01.8 billion monthly active users, and a huge growth in advertising revenue. It's the living room of social media platforms. 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