{"id":93,"date":"2016-03-18T15:49:35","date_gmt":"2016-03-18T15:49:35","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?page_id=93"},"modified":"2019-06-20T17:21:13","modified_gmt":"2019-06-20T17:21:13","slug":"data-protection-privacy-and-copyright","status":"publish","type":"page","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/data-protection-privacy-and-copyright\/","title":{"rendered":"Data protection, privacy and copyright"},"content":{"rendered":"<p><strong>Data protection, privacy and copyright<\/strong><\/p>\n<p>We all have a responsibility to behave in a professional way when we publicly represent the University. That doesn&#8217;t mean we&#8217;re not allowed to have opinions, to disagree with other people, or to use our own personal networks professionally.<\/p>\n<p>In fact, the more human we are on social media, the better. But, as always, it&#8217;s best to use your common sense. If you&#8217;re in doubt about posting something, give it a few minutes, or speak to a colleague about it. Do you really need to post it? What will the benefit be?<\/p>\n<p>Remember that it&#8217;s difficult to delete posts, and easy to lose control of how your posts are then circulated and published by others. Stop, hold your nerve, and think: do you really want to share this with the whole world forever?<\/p>\n<p>Having an &#8216;opinions are my own&#8217; disclaimer in your profile doesn&#8217;t make you immune to bringing your employer into disrepute. And it doesn&#8217;t make you exempt from the Communications Act. If you list the University as an employer, you are identifying yourself as a part of the University community, with views that reflect that community.<\/p>\n<p>Remember: we tell our students to use social media professionally. As individuals who are employed by the University, we should lead by example.<\/p>\n<p>Of course, we all need to observe the normal standards of behaviour and data management set by our employer, and those standards apply to what we post on social media.<\/p>\n<p>Remember to ask for permission from copyright holders before you post their content on your own channels. Sharing content is fine, as long as you credit the original poster, but you may still want to ask their permission.<\/p>\n<p>You can find resources that have been release for public use by searching <a href=\"https:\/\/creativecommons.org\/\">Creative Commons licensed conten<\/a>t. Many search engines have tools that allow you to refine your search by Creative Commons licenses.<\/p>\n<p>It&#8217;s best not to publicly share individuals&#8217; personal information, such as email addresses, home addresses or other private or personal information.<\/p>\n<p><a href=\"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/\">Back to the guidelines main page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data protection, privacy and copyright We all have a responsibility to behave in a professional way when we publicly represent the University. That doesn&#8217;t mean we&#8217;re not allowed to have opinions, to disagree with other people, or to use our own personal networks professionally. In fact, the more human we are on social media, the better. But, as always, it&#8217;s<\/p>\n","protected":false},"author":316,"featured_media":0,"parent":42,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-93","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7mXc8-1v","jetpack-related-posts":[{"id":42,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/","url_meta":{"origin":93,"position":0},"title":"Social media guidelines","author":"Joseph Field","date":"March 17, 2016","format":false,"excerpt":"These guidelines are for use by Sheffield Hallam\u00a0University\u00a0staff. If you want to reproduce them, please ask permission. These guidelines outline best practice in the use of\u00a0social media to engage audiences, and promote the work of the University on social channels. They are intended to be enabling, and they set out\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":58,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/teaching-and-learning\/","url_meta":{"origin":93,"position":1},"title":"Teaching and learning","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Teaching and learning You and your students can use social media for academic purposes. Social media can enhance learning and teaching, and it enables effective approaches to supporting learner engagement. You\u2019re encouraged to safely explore and develop ways in which social media and social networks can be used to enrich\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":203,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/getting-started\/","url_meta":{"origin":93,"position":2},"title":"Getting started","author":"Joseph Field","date":"July 27, 2016","format":false,"excerpt":"'Social media' describes an ever-increasing number of digital platforms, which are used in different ways by different people. Each platform has its own strengths and uses. It can be time-consuming to learn the ins and outs of a social media platform, and even more time-consuming to grow an engaged network\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":90,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/evaluation-and-reporting\/","url_meta":{"origin":93,"position":3},"title":"Evaluation and reporting","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Evaluation and reporting Once\u00a0you've identified your audience and thought about how best to engage them, you can use analytics to tell you if it's working (or not). If you know your goals for social media, this bit is very useful. Engagement Engagement is an umbrella term for the likes, shares,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":70,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/promotional-posts\/","url_meta":{"origin":93,"position":4},"title":"Promotional posts","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Promotional posts Social media can be an effective way to raise your profile. In achieving that, you occasionally need to broadcast. Announcements, new developments, research outputs, events \u2013 it\u2019s often one-way communication, and you want people to either read the message, click the link, or register for the event. It\u2019s\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/about-this-blog\/","url_meta":{"origin":93,"position":5},"title":"About this blog","author":"Joseph Field","date":"March 17, 2016","format":false,"excerpt":"This is a blog about the different ways people use social media at Sheffield Hallam University. It's a place to share knowledge and resources, as well as successes, and you'll find social media guidelines, toolkits and how-to-guides here. Posts on this blog come from a wide range of contributors, including\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/93\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/93\/revisions\/94"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/42"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/media?parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}