{"id":42,"date":"2016-03-17T17:00:53","date_gmt":"2016-03-17T17:00:53","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?page_id=42"},"modified":"2017-05-02T12:52:03","modified_gmt":"2017-05-02T12:52:03","slug":"social-media-guidelines","status":"publish","type":"page","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/","title":{"rendered":"Social media guidelines"},"content":{"rendered":"

These guidelines are for use by Sheffield Hallam\u00a0University\u00a0staff. If you want to reproduce them, please ask permission<\/a>.<\/em><\/p>\n

These guidelines outline best practice in the use of\u00a0social media to engage audiences, and promote the work of the University on social channels. They are intended to be enabling, and they set out ways you can use social media to support your own objectives.<\/p>\n

There are many different social media platforms, but the principle is the same for all of them: they facilitate direct, two-way communication with our audiences.<\/p>\n

Getting started<\/a><\/strong><\/p>\n

Audience<\/a><\/strong><\/p>\n

Goals<\/a><\/strong><\/p>\n

Content planning<\/a><\/strong><\/p>\n

Platforms<\/a><\/strong><\/p>\n

Measurement and evaluation<\/a><\/strong><\/p>\n

Teaching and learning<\/a><\/strong><\/p>\n

Customer service<\/a><\/strong><\/p>\n

Crisis communication<\/a><\/strong><\/p>\n

Community management<\/a><\/strong><\/p>\n

Promotional posts<\/a><\/strong><\/p>\n

Tone of voice<\/a><\/strong><\/p>\n

Thought leadership<\/a><\/strong><\/p>\n

Data protection, privacy and copyright<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

These guidelines are for use by Sheffield Hallam\u00a0University\u00a0staff. If you want to reproduce them, please ask permission. These guidelines outline best practice in the use of\u00a0social media to engage audiences, and promote the work of the University on social channels. They are intended to be enabling, and they set out ways you can use social media to support your own<\/p>\n","protected":false},"author":316,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7mXc8-G","jetpack-related-posts":[{"id":218,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/audience\/","url_meta":{"origin":42,"position":0},"title":"Audience","author":"Joseph Field","date":"July 28, 2016","format":false,"excerpt":"Audience Your social media account will aim to engage a relevant audience, and you will need to do some thinking about them in order to decide what you post. Most of the time, you will need to think about content that isn't just 'promotional' (although there is a time, place\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":58,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/teaching-and-learning\/","url_meta":{"origin":42,"position":1},"title":"Teaching and learning","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Teaching and learning You and your students can use social media for academic purposes. Social media can enhance learning and teaching, and it enables effective approaches to supporting learner engagement. You\u2019re encouraged to safely explore and develop ways in which social media and social networks can be used to enrich\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":203,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/getting-started\/","url_meta":{"origin":42,"position":2},"title":"Getting started","author":"Joseph Field","date":"July 27, 2016","format":false,"excerpt":"'Social media' describes an ever-increasing number of digital platforms, which are used in different ways by different people. Each platform has its own strengths and uses. It can be time-consuming to learn the ins and outs of a social media platform, and even more time-consuming to grow an engaged network\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/data-protection-privacy-and-copyright\/","url_meta":{"origin":42,"position":3},"title":"Data protection, privacy and copyright","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Data protection, privacy and copyright We all have a responsibility to behave in a professional way when we publicly represent the University. That doesn't mean we're not allowed to have opinions, to disagree with other people, or to use our own personal networks professionally. In fact, the more human we\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":68,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/community-management\/","url_meta":{"origin":42,"position":4},"title":"Community management","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Community management Social media is about communities: people who are there to communicate\u00a0with other people who share their interests. For a brand, those people are often customers or service-users. Community management is the practise of creating and managing online spaces that enable\u00a0dialogue with, and between, members of that community. In\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":65,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/crisis-communication\/","url_meta":{"origin":42,"position":5},"title":"Crisis communication","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Crisis communication Closely linked to customer service, social media tools have emerged as a primary communication channel for individuals and organisations during crises. The timely use of social media should be a core element of any crisis communications plan. A good crisis communications plan outlines\u00a0who will do what,\u00a0when,\u00a0where\u00a0and\u00a0how. So, if\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":21,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":407,"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/pages\/42\/revisions\/407"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/socialmedia\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}