{"id":221,"date":"2016-07-28T09:29:57","date_gmt":"2016-07-28T09:29:57","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/socialmedia\/?page_id=221"},"modified":"2019-06-20T16:59:40","modified_gmt":"2019-06-20T16:59:40","slug":"goals","status":"publish","type":"page","link":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/goals\/","title":{"rendered":"Goals"},"content":{"rendered":"

Goals<\/strong><\/p>\n

Social media can be really effective in generating business for you, growing your own learning network, and getting useful feedback. It doesn’t have to be frivolous.<\/p>\n

What are your goals for using social media?\u00a0Try to keep them SMART: specific, measurable, achievable, realistic, time-bound.<\/p>\n

A typical goal might be ‘use a series of tweets to encourage people to read and comment on my blog post about a new service’. It’s certainly specific (but could be even more specific \u2013 what do we mean by ‘people’?), it’s measurable (by using Twitter’s native analytics, and your blog’s stats), it seems to be achievable, it’s realistic (you’re not trying to go viral here), but it’s not time-bound.<\/p>\n

So let’s start by fleshing out what we mean by ‘people’. It turns out we mean people in the local area who are interested in reading groups. And we want feedback on our blog post by the end of the week, so we’ll factor that in.<\/p>\n

That leaves us with this: “Post a series of tweets, aimed at people in the local area who are interested in reading groups, asking them for feedback on our blog post about our new reading group network by the end of the week.”<\/p>\n

That’s a solidly-defined goal, and gives us a springboard for the actual content of the tweets we’re going to post, along with who we’re going to target. We can\u00a0set up a tracking URL so that we\u00a0can see how many people clicked on the link then \u2013 using Google Analytics \u2013 compare that with how many people signed up for the event using the web form.<\/p>\n

Further reading:<\/strong> Digital Strategy:\u00a0The Cube Method<\/a> [Two Bees], How to Set Measurable Goals<\/a> [Unbounce]<\/p>\n

Next:\u00a0content planning<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Goals Social media can be really effective in generating business for you, growing your own learning network, and getting useful feedback. It doesn’t have to be frivolous. What are your goals for using social media?\u00a0Try to keep them SMART: specific, measurable, achievable, realistic, time-bound. A typical goal might be ‘use a series of tweets to encourage people to read and<\/p>\n","protected":false},"author":316,"featured_media":0,"parent":42,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-221","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7mXc8-3z","jetpack-related-posts":[{"id":218,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/audience\/","url_meta":{"origin":221,"position":0},"title":"Audience","author":"Joseph Field","date":"July 28, 2016","format":false,"excerpt":"Audience Your social media account will aim to engage a relevant audience, and you will need to do some thinking about them in order to decide what you post. Most of the time, you will need to think about content that isn't just 'promotional' (although there is a time, place\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":42,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/","url_meta":{"origin":221,"position":1},"title":"Social media guidelines","author":"Joseph Field","date":"March 17, 2016","format":false,"excerpt":"These guidelines are for use by Sheffield Hallam\u00a0University\u00a0staff. If you want to reproduce them, please ask permission. These guidelines outline best practice in the use of\u00a0social media to engage audiences, and promote the work of the University on social channels. They are intended to be enabling, and they set out\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":90,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/evaluation-and-reporting\/","url_meta":{"origin":221,"position":2},"title":"Evaluation and reporting","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Evaluation and reporting Once\u00a0you've identified your audience and thought about how best to engage them, you can use analytics to tell you if it's working (or not). If you know your goals for social media, this bit is very useful. 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