Social media can be really effective in raising your profile, demonstrating your expertise and building a network of people and organisations who share your interests.<\/p>\n
From commenting on current events<\/a> to lifting the lid on research, many scientists, political experts and business leaders use social tools for thought leadership. Blogging and tweeting are both great ways to do this, and the two platforms can complement each other really effectively (by tweeting links to your blog, starting conversations with people on Twitter and using them as the basis for future blog posts).<\/p>\n And well-written, topical blog posts<\/a> are often picked up by media outlets, and reworked into their own outputs<\/a>. Blogging’s a great way to raise your profile, when it’s done right.<\/p>\n You can request a WordPress blog, hosted on Sheffield Hallam’s servers, through the staff intranet<\/a>. You might also want to think about blogging on LinkedIn’s Pulse platform<\/a>. Anyone with a LinkedIn account can use Pulse, and the interface is very WordPress-friendly (and easy-to-use).<\/p>\n Here are some tips on blogging:<\/p>\n For more advice on blogging, contact us through this blog<\/a>, or contact the University’s news and PR team<\/a>. They can deliver training on raising your profile through a range of methods, including blogging.<\/p>\n Further reading: <\/em>These 6 Types of Content Will Boost Your Traffic and Engagement<\/em><\/a> [Buffer Social], <\/em>Why Academics Should Blog<\/em><\/a> [Huffington Post], <\/em>The Thesis Whisperer: Starting an Academic Blog<\/em><\/a> [jobs.ac.uk YouTube channel], Blogging Students: how to write a student blog<\/a> [Guardian.com]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Social media can be really effective in raising your profile, demonstrating your expertise and building a network of people and organisations who share your interests. From commenting on current events to lifting the lid on research, many scientists, political experts and business leaders use social tools for thought leadership. Blogging and tweeting are both great ways to do this, and<\/p>\n","protected":false},"author":316,"featured_media":0,"parent":42,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7mXc8-35","jetpack-related-posts":[{"id":42,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/","url_meta":{"origin":191,"position":0},"title":"Social media guidelines","author":"Joseph Field","date":"March 17, 2016","format":false,"excerpt":"These guidelines are for use by Sheffield Hallam\u00a0University\u00a0staff. If you want to reproduce them, please ask permission. These guidelines outline best practice in the use of\u00a0social media to engage audiences, and promote the work of the University on social channels. They are intended to be enabling, and they set out\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":203,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/getting-started\/","url_meta":{"origin":191,"position":1},"title":"Getting started","author":"Joseph Field","date":"July 27, 2016","format":false,"excerpt":"'Social media' describes an ever-increasing number of digital platforms, which are used in different ways by different people. Each platform has its own strengths and uses. 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It\u2019s\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/data-protection-privacy-and-copyright\/","url_meta":{"origin":191,"position":3},"title":"Data protection, privacy and copyright","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Data protection, privacy and copyright We all have a responsibility to behave in a professional way when we publicly represent the University. That doesn't mean we're not allowed to have opinions, to disagree with other people, or to use our own personal networks professionally. In fact, the more human we\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":227,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/platforms\/","url_meta":{"origin":191,"position":4},"title":"Platforms","author":"Joseph Field","date":"July 28, 2016","format":false,"excerpt":"Platforms There are loads of social media platforms to choose from. By now, you'll hopefully have a really clear idea of the one that's right for you and your audience. Whichever it is, familiarise yourself with it. Dig around, watch what other people are doing with it, look for the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/socialmedia\/files\/2019\/06\/New-social-300x288.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":76,"url":"https:\/\/blogs.shu.ac.uk\/socialmedia\/social-media-guidelines\/content-planning\/","url_meta":{"origin":191,"position":5},"title":"Content planning","author":"Joseph Field","date":"March 18, 2016","format":false,"excerpt":"Content Making and posting good content that reflects the values of your brand is central to successful use of social media. What is content? Content is an umbrella term that means everything you post: text updates, photos, videos, infographics, and the conversations you have with users. 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