New management announced for Sheffield Food Festival
23 November 2016
Hugely popular Sheffield Food Festival will return for a seventh year in May, under new management.
The ever-successful annual event, which takes place across the city centre on the May bank holiday weekend, began as a collaboration between Sheffield Hallam University’s Business School and Sheffield City Council’s major events team.
The organisation Events Collective, which has been an integral part of the Sheffield Food Festival team for the last five years, will now be taking on the co-ordination of the whole event.
Bob Worm from Events Collective said: “I am over the moon that our role with Sheffield Food Festival is growing. We love delivering this event and there is no doubt it is one of the highlights of our calendar.
“I am looking forward to helping the festival grow from strength to strength.”
Councillor Mary Lea, cabinet member for culture, sport and leisure at Sheffield City Council, said: “I am delighted to see this ever-popular celebration of Sheffield’s fine food and drink culture return for a seventh year, and would like to welcome Events Collective to their new role.
“Once again, Sheffield Food Festival is set to tickle the tastebuds of tens of thousands of people and showcase the very best that our city has to offer when it comes to produce, ales, fine dining, street food, baking and cookery.”
Recent years have seen the weekend event take root in the Peace Gardens and slowly grow out into its surrounding areas, with almost 30,000 people attending over three days last year.
People were drawn from all over Sheffield and further afield to try out tasty street food, shop at the artisan food and drink market, watch cookery demonstrations and enjoy a range of real ales from a beer tent in the heart of the gardens.
Events Collective also has some exciting new features planned for the years ahead, including the addition of local buskers and acoustic acts.
Kevin Nield from Sheffield Business School said: “We have thoroughly enjoyed delivering Sheffield Food Festival for the last three years, during which time the event has grown in popularity and size.
“We have worked closely with Sheffield City Council to find a new partner and are pleased that Events Collective will be taking the food festival forward to ensure it remains a highlight on the city’s cultural calendar. We will support them as appropriate to ensure a smooth transition.”
Sheffield Food Festival will run from Saturday 27 May to Monday 29 May 2017. For more information on what’s on or how to get involved, visit www.foodfestivalevents.co.uk