Commercial Awareness

A series of workshops aimed at developing skills and knowledge for innovation and commercialisation activities have been developed with Oxentia – Oxford’s Global Innovation Consultancy and will be delivered from October 2017 to March 2018.

Exact dates, times and venues will be updated in due course:

This workshop will provide participants with a fundamental knowledge of the typical forms of IP that arise from University research, the mechanisms employed to protect University IP – with a focus on the patenting process – and the value of IP protection in the context of the University’s innovation and commercialisation strategy. Selected topics covered in the workshop include: “the patenting process”, “due diligence”, “patent eligibility”, “IP costs”, and “patents and publications”, among others. The workshop will be presented by Dr Bruno Reynolds MBA (Senior Consultant, Oxentia), in partnership with SHU.

This workshop will outline the case in support of University Knowledge Exchange and Commercialisation (KEC) activities, and the benefits that can be gained by the University and the staff/ students, industry, and to society more broadly. Participants will develop a better appreciation of the KEC process, and the University policies that support these activities – with a focus on dissemination of the University’s IP Policy. The workshop will be presented by Dr Nathan Pike (Director of Training, Oxentia), in partnership with SHU.

This workshop will help researchers market their technologies more effectively to industry partners and potential licensees, developing skills in marketing strategy that will help participants identify and focus on the needs of their target customers. Selected topics to be covered in the workshop include: “developing a marketing strategy”, “effective marketing materials”, and “platforms for promotion” among others. The workshop will be presented by Mr Pete Moores MBA (Commercial Director, Oxentia), in partnership with SHU.

  • Researchers and the Research and Innovation Office- working as a team to develop opportunities – 13 December 2017

This workshop will introduce participants to the Sheffield Hallam University RIO – a central service of around 30 staff that provides specialist support to colleagues across the University who are involved in research and innovation. The workshop will specifically address: “processes and mechanisms to approach and engage with researchers”, “best practice in project evaluation and invention disclosure”, “a summary of the services offered by RIO and how to access them“. The workshop will be presented by Dr Sarah Macnaughton (Operations Director, Oxentia), in partnership with Dr Jim Walsh (Knowledge Exchange Manager, SHU).

  • Intellectual property in the arts and ‘creative’ industries – 10 January 2018

This workshop will outline the value of Knowledge Exchange and Commercialisation (KEC) to research projects from the arts and ‘creative’ industries, and will provide participants with an understanding of the approaches to KEC in this field. Selected topics to be covered in the workshop include: “engaging with researchers in the arts and ‘creative’ industries”, “software copyright/ IP and commercialisation”, “software licensing, rights and obligations”, “mechanisms to commercialise know-how, e.g. through consultancy”, among others. The workshop will be presented by Ms Britta Wyatt MBA (Managing Consultant, Oxentia), in partnership with SHU.

This workshop will develop participants’ ability to better understand the licensing process and to create and pursue a credible licencing strategy to commercialise their University IP. In particular, the workshop will introduce participants to key licensing topics including: “IP/ project valuation”, “licensing terms and agreements”, “basics of negotiations”, and “post-deal management”, among others. The workshop will be presented by Dr Alexandra Bush (Managing Consultant, Oxentia), in partnership with SHU.

This workshop will arm participants with the knowledge and tools required to identify and win translational funding to help advance research projects closer to industry readiness, improving the likelihood of successful commercialisation and growing the commercial value of the project. Selected topics to be covered in the workshop include: “translational research grants”, “proof of concept funding”, “crowdfunding platforms”, and “the importance of meeting market needs”, among others. The workshop will be presented by Dr James Hudson (Senior Associate Consultant, Oxentia), in partnership with SHU.

This workshop will instruct participants in the fundamental business operations common to all start-up and spin out businesses, but with a particular focus on technology-based businesses. Specific topics covered in the workshop will include: “finance and cashflow”, “securing first sales”, and “leadership and human resources”, among others. The workshop will be presented by Dr Tim Hart (Development Director, Oxentia), in partnership with SHU.

This workshop will introduce spin out businesses and will help participants to better understand the spin out process, and develop knowledge and skills to help identify spin out opportunities and evaluate when this may be an appropriate strategy for commercialisation of University IP. Specific topics covered in the workshop will include: “spin out strategy”, “the process of forming a spin out business”, “raising funds to support a spin out”, and “building a successful team”, among others. The workshop will be presented by Dr Michael Mbogoro (Consultant, Oxentia), in partnership with SHU.

enquiries can be directed via shard@shu.ac.uk