{"id":667,"date":"2018-12-13T17:06:30","date_gmt":"2018-12-13T17:06:30","guid":{"rendered":"https:\/\/blogs.shu.ac.uk\/shaping\/?p=667"},"modified":"2018-12-13T17:06:30","modified_gmt":"2018-12-13T17:06:30","slug":"new-marketing-toolkit","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/shaping\/2018\/12\/13\/new-marketing-toolkit\/","title":{"rendered":"New Marketing Toolkit"},"content":{"rendered":"<p>Marketing\u00a0have recently launched a <a href=\"https:\/\/blogs.shu.ac.uk\/marketing-toolkit\" target=\"_blank\" rel=\"noopener\"><strong>new toolkit<\/strong><\/a> for Sheffield Hallam staff. This contains a series of how-to guides and information on how to collaborate with the marketing team.<!--more--> It covers<\/p>\n<ul>\n<li><strong>Video and photography <\/strong><\/li>\n<li><strong>Market intelligence<\/strong><\/li>\n<li><strong>Brand, copy and content <\/strong><\/li>\n<li><strong>Event promotion<\/strong><\/li>\n<li><strong>Online content <\/strong><\/li>\n<li><strong>Print materials <\/strong><\/li>\n<li><strong>Advertising and sponsorship<\/strong><\/li>\n<li><strong>Policies (non-pay guidance, GDPR and Advertising Standards Authority)<\/strong><\/li>\n<\/ul>\n<p>It also has information about the work of the marketing teams and how you can collaborate with us.<\/p>\n<p>If you have any questions about marketing, you can check the relevant section in the toolkit or email <a href=\"mailto:marketingenquiries@shu.ac.uk\" target=\"_blank\" rel=\"noopener\"><strong>marketingenquiries@shu.ac.uk<\/strong><\/a><\/p>\n<p>Please also read our <a href=\"https:\/\/blogs.shu.ac.uk\/marketing-toolkit\/blog\" target=\"_blank\" rel=\"noopener\"><strong>blog<\/strong><\/a> and follow <a href=\"https:\/\/www.instagram.com\/hallammarketing\/\" target=\"_blank\" rel=\"noopener\"><strong>hallammarketing<\/strong><\/a>\u00a0on Instagram to keep up to date with recent University marketing activity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing\u00a0have recently launched a new toolkit for Sheffield Hallam staff. This contains a series of how-to guides and information on how to collaborate with the marketing team.<\/p>\n","protected":false},"author":887,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/12\/marketing-toolkit-2.jpg?fit=1024%2C769&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9xEmc-aL","jetpack-related-posts":[{"id":593,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/2018\/11\/02\/new-process-for-updates-to-course-information-on-the-olp\/","url_meta":{"origin":667,"position":0},"title":"New process for updates to course information on the OLP","author":"Rachel Parnham","date":"November 2, 2018","format":false,"excerpt":"We have now launched a new system for course leaders (and other relevant faculty staff) to request updates or report issues with information displayed on the course pages of the OLP. The new system has been developed by DTS, specifically for OLP change requests, within the UniDesk service management system\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/11\/OLP2.jpg?fit=1200%2C594&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/11\/OLP2.jpg?fit=1200%2C594&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/11\/OLP2.jpg?fit=1200%2C594&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/11\/OLP2.jpg?fit=1200%2C594&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/11\/OLP2.jpg?fit=1200%2C594&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":437,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/2018\/05\/22\/sexual-violence-harassment-and-hate-crime-project\/","url_meta":{"origin":667,"position":1},"title":"Sexual Violence, Harassment and Hate Crime Project","author":"Rachel Parnham","date":"May 22, 2018","format":false,"excerpt":"Naomi Saxton delivered a presentation detailing the developments of the Sexual Violence, Harassment and Hate Crime Project at\u00a0the May Shaping Futures Pillar Board. This was in addition to the following board paper ahead of the meeting The Board of Governors have received updates from the project team. At present an\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/05\/SF-Sexual-Violence-2.jpg?fit=689%2C521&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/05\/SF-Sexual-Violence-2.jpg?fit=689%2C521&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/05\/SF-Sexual-Violence-2.jpg?fit=689%2C521&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":670,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/2018\/12\/18\/hallam-insiders-youtube-channel\/","url_meta":{"origin":667,"position":2},"title":"Hallam Insiders YouTube Channel","author":"Rachel Parnham","date":"December 18, 2018","format":false,"excerpt":"The Student Experience team from the Marketing department are pleased to announce we\u00a0now have a Hallam Insider\u2019s YouTube channel! The channel will focus on student life.\u00a0 The first film is from Joel, a first year Games Design student. 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Alongside the main report was the accompanying resource plan detailing our forecast fee income and expenditure on OfS-countable access, student success, progression and financial support There will be some further discussion at the Shaping\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/06\/SF-Access-plan.jpg?fit=593%2C390&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/06\/SF-Access-plan.jpg?fit=593%2C390&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2018\/06\/SF-Access-plan.jpg?fit=593%2C390&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/posts\/667\/revisions\/669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}