{"id":588,"date":"2018-11-02T10:35:24","date_gmt":"2018-11-02T10:35:24","guid":{"rendered":"https:\/\/blogs.shu.ac.uk\/shaping\/?page_id=588"},"modified":"2019-02-27T11:43:48","modified_gmt":"2019-02-27T11:43:48","slug":"recruitment","status":"publish","type":"page","link":"https:\/\/blogs.shu.ac.uk\/shaping\/recruitment\/","title":{"rendered":"UK Student Recruitment, Marketing and Conversion"},"content":{"rendered":"<p><strong>Welcome to the work streams\u00a0page for student recruitment, marketing and conversion across Home markets.<\/strong>\u00a0 This section contains information about the University&#8217;s student recruitment, marketing and conversion plans, along with key updates of actions and impact over the course of the cycle.\u00a0 There is also information for those involved in student recruitment at course or Department level.<\/p>\n<h4><strong>Here you can find out more about the work that takes place to support the University&#8217;s strategic ambition to:<\/strong><\/h4>\n<p style=\"text-align: center\"><span style=\"font-size: 12pt\">&#8216;deliver innovative and responsive recruitment, marketing and conversion activity, which re-enforces our ambitions as the world&#8217;s leading applied university, supports long term financial sustainability and is underpinned by rich insight and analysis.&#8217;<\/span><\/p>\n<p>If you would like more information about any of these documents, or student recruitment and marketing more broadly please contact:<br \/>\nCarol Castle\/Cathy Sinclair &#8211;\u00a0 Joint Head of UK Student Recruitment<br \/>\nAdam Sturch &#8211;\u00a0Head of Student Recruitment Marketing<\/p>\n<h4><strong>Plans<\/strong><\/h4>\n<p>This work is collaborative and is a cross University effort.\u00a0 A collaborative plan across teams pulls together this work, and the 2018\/19 plan can be viewed <a href=\"https:\/\/portal.shu.ac.uk\/departments\/bis\/pt\/PIP\/PIPW1\/Portfolio%20Stakeholder%20Engagement%20%20Comms\/1819%20plan%20diagram1.vsd\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<h4><strong>Outputs and impact<\/strong><\/h4>\n<p>Progress against the Plan is monitored via governance structures, at the University Recruitment Committee that reports into Shaping Futures.\u00a0 Regular &#8216;checkpoints&#8217; are also taken throughout the cycle, and summaries of activity from these checkpoints can be viewed below.<\/p>\n<ul>\n<li><a href=\"https:\/\/portal.shu.ac.uk\/departments\/bis\/pt\/PIP\/PIPW1\/Portfolio%20Stakeholder%20Engagement%20%20Comms\/Student%20Recruitment%20and%20Marketing%20chekpoint%20update%20CHECKPOINT%201%20(1).docx\" target=\"_blank\" rel=\"noopener\">Checkpoint 1 against the 2018\/19 Plan (January 2019)<\/a><\/li>\n<li><a href=\"https:\/\/portal.shu.ac.uk\/departments\/bis\/pt\/PIP\/PIPW1\/Portfolio%20Stakeholder%20Engagement%20%20Comms\/Student%20Recruitment%20and%20Marketing%20chekpoint%20update%20CHECKPOINT%203.docx\" target=\"_blank\" rel=\"noopener\">Checkpoint 3 against the 2017\/18 Plan (October 2018)<\/a><\/li>\n<li><a href=\"https:\/\/portal.shu.ac.uk\/departments\/bis\/pt\/PIP\/PIPW1\/Portfolio%20Stakeholder%20Engagement%20%20Comms\/Student%20Recruitment%20and%20Marketing%20chekpoint%20update%20PERIOD%201.docx\" target=\"_blank\" rel=\"noopener\">Checkpoint 1 against 2017\/18 plan (January 2018)<\/a><\/li>\n<li><a href=\"https:\/\/portal.shu.ac.uk\/departments\/bis\/pt\/PIP\/PIPW1\/Portfolio%20Stakeholder%20Engagement%20%20Comms\/Student%20Recruitment%20and%20Marketing%20chekpoint%20update%20CHECKPOINT%202%20(2).docx\" target=\"_blank\" rel=\"noopener\">Checkpoint 2 against 2017\/18 plan (May 2018)<\/a><\/li>\n<\/ul>\n<h4><strong>Are you involved in student recruitment?<\/strong><\/h4>\n<p>The <a href=\"https:\/\/blogs.shu.ac.uk\/shaping\/recruitment-toolkit\/?doing_wp_cron=1543594254.1695630550384521484375\">Recruitment Tutor Toolkit<\/a>\u00a0provides a series of guides about how academics in a recruitment role can support recruitment, depending on the time you have available.<\/p>\n<p>Areas covered include marketing and communications, recruitment operations, customer insight and schools and colleges activity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the work streams\u00a0page for student recruitment, marketing and conversion across Home markets.\u00a0 This section contains information about the University&#8217;s student recruitment, marketing and conversion plans, along with key updates of actions and impact over the course of the cycle.\u00a0 There is also information for those involved in student recruitment at course or Department&hellip;<\/p>\n","protected":false},"author":1535,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-588","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9xEmc-9u","jetpack-related-posts":[{"id":489,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/recruitment-toolkit\/","url_meta":{"origin":588,"position":0},"title":"Recruitment Toolkit","author":"Rachel Parnham","date":"September 14, 2018","format":false,"excerpt":"What can I do to support recruitment? This toolkit contains a series of guides about\u00a0how academics in a recruitment role can support recruitment, depending on the time you have available. Areas covered include marketing and communications, recruitment operations, customer insight and schools and colleges activity. If you have one hour\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":414,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/16-may-2018\/","url_meta":{"origin":588,"position":1},"title":"16 May 2018","author":"Rachel Parnham","date":"June 13, 2018","format":false,"excerpt":"Areas the board are promoting following the May Board \u00a0 Committee Reports University Teaching Quality Committee Leopold Green shared that the committee had approved a revised external examiner role descriptor. It was agreed that the University should redesign the display of regulations online and should also conduct a review of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":163,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/17-september-2017\/","url_meta":{"origin":588,"position":2},"title":"17 September 2017","author":"Rachel Parnham","date":"February 5, 2018","format":false,"excerpt":"Key discussion points and outcomes Strategy Implementation update The Board received a presentation \u2018How are we implementing the University Strategy\u2019. Update Reports ACHIEVE The Board received an update on the progress of the ACHIEVE work, including the ACOO programme. This included developments with the governance framework including establishment of an\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":903,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/summaries\/13-june-2019\/","url_meta":{"origin":588,"position":3},"title":"13 June 2019","author":"Rachel Parnham","date":"June 25, 2019","format":false,"excerpt":"Summary\u00a0from the\u00a0June Board You can download this as a\u00a0one page summary document here Digital Story Krishin Ramchandani, Student Communications graduate intern shared his digital story with the Board. Krishin spoke of his experience of being an international student and the challenges of adapting to the different culture (and the weather)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2019\/02\/digital-story-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":27,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/","url_meta":{"origin":588,"position":4},"title":"Overview","author":"Rachel Parnham","date":"January 25, 2018","format":false,"excerpt":"Our vision is to be the world\u2019s leading applied university, achieving outstanding outcomes for our students and our city, and showing the world what a university genuinely focused on transforming lives can achieve. We will do this by shaping the futures of our students. On graduating, our students will be\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/shaping\/files\/2019\/07\/Slide5.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":166,"url":"https:\/\/blogs.shu.ac.uk\/shaping\/16-may-2017\/","url_meta":{"origin":588,"position":5},"title":"16 May 2017","author":"Rachel Parnham","date":"February 5, 2018","format":false,"excerpt":"Key discussion points and outcomes Terms of reference review\u00a0 The terms of reference for the Shaping Futures Board were approved and can be found on the Information Hub. The Board also approved the terms of reference for the Teaching Quality Committee and University Recruitment Committee. The constitution of the Student\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/pages\/588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":14,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/pages\/588\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/pages\/588\/revisions\/741"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/shaping\/wp-json\/wp\/v2\/media?parent=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}