Developing a Publication Strategy

The writing and publishing of research accounts is a rewarding, yet challenging, part of a researcher’s life. In recent years, much emphasis has been placed upon publications in peer-reviewed journals, in particular CABS listed ones. However, an exclusive focus on one kind of publication and few publications outlets not only has many disadvantages, but it is neither feasible nor desirable for many research active colleagues. In this workshop we will discuss how to develop a publication strategy which reflects a more inclusive approach and takes factors such as timelines, targeted audiences, career aspirations, institutional contexts etc. into account.

Indicative topics are: where and what to publish; editing and editorial roles; timelines; targeting audiences; the role of books; other media; authorship (sole, multiple, first or last, does it matter?); aligning one’s outputs with the institutional projects (e.g. REF, AACSB).

The workshop is facilitated by Professor Susanne Tietze and includes some exercises through which colleagues can start to develop a publication strategy.