{"id":808,"date":"2017-10-03T11:10:35","date_gmt":"2017-10-03T11:10:35","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/hwbstaffnews\/?p=808"},"modified":"2017-10-03T11:10:35","modified_gmt":"2017-10-03T11:10:35","slug":"cricket-sponsor","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/10\/03\/cricket-sponsor\/","title":{"rendered":"Sponsors could leave disgraced England star after Bristol bar fiasco"},"content":{"rendered":"

Sports finance expert Rob Wilson comments on the potential consequences of cricket star Ben Stokes’ recent controversial behaviour. <\/strong><\/p>\n

Sports finance expert Rob Wilson has commented on the recent behaviour of disgraced England cricket star Ben Stokes for The Daily Express. This follows events outside of a Bristol nightclub which saw the cricket star involved in a brawl. The article questions how Stokes’ tarnished image could affect his sponsorships and career, whilst Rob Wilson describes it as a “pretty toxic situation”.<\/p>\n

When Ben Stokes was snapped up by the Rising Pune Supergiant at the Indian Premier League auction back in February, he hailed his \u00a31.7m salary as \u2018life-changing\u2019.<\/p>\n

Events outside the Mbargo nightclub in Bristol on Monday night could have a similarly transformative effect.<\/p>\n

Ben Stokes has already been given the cold shoulder by England and now the heat will be on his sponsors after a week that has forever tarnished the reputation of one of world cricket\u2019s biggest stars.<\/p>\n

One leading sports marketing figure, Tim Wright, the former head of IMG in India, believes that Stokes\u2019 actions on Monday night \u2013 regardless of what prompted them \u2013 could cost him as much as \u00a330m over the course of his career.<\/p>\n

 <\/p>\n

The video of Stokes\u2019 brawling left the ECB with no choice but to take immediate action against him. Within 24 hours, similarly disgraceful footage of Stokes mimicking Katie Price\u2019s disabled son did further damage.<\/p>\n

Professional sports people tend to try and keep a relatively clean nose. They try and link playing success to the brand. Little misdemeanours\u00a0can be glossed over but this is something else entirely, this is a pretty toxic situation.<\/p>\n

England\u2019s sponsors could also put pressure on the ECB to think twice about picking him in the future because of what has happened. –\u00a0Rob Wilson, sports finance expert at Sheffield Hallam University.<\/p><\/blockquote>\n

His behaviour won\u2019t have gone unnoticed in India, where he earned \u00a31.7m for two months work in last season\u2019s IPL.<\/p>\n

He could have expected to at least match that figure in the 2018 auction after being named the tournament\u2019s most valuable player in his first season.<\/p>\n

One former IPL coach has told\u00a0Express Sport<\/em>\u00a0that it would now take a brave franchise to sign him, regardless of the fee, after the events of last week.<\/p>\n

In the short term, though, the question isn\u2019t how much he\u2019s worth. The question is whether he\u2019ll ever play for his country again.<\/p>\n

This story originally appeared in The Daily Express 1 October 2017<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sports finance expert Rob Wilson comments on the potential consequences of cricket star Ben Stokes’ recent controversial behaviour. Sports finance expert Rob Wilson has commented on the recent behaviour of…<\/p>\n","protected":false},"author":9105,"featured_media":809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[29],"tags":[23,187,189,188],"class_list":["post-808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-academy-of-sport-and-physical-activity","tag-rob-wilson","tag-sponsorship","tag-sport-finance"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/10\/englandstar.jpg?fit=1028%2C768&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8KEAX-d2","jetpack-related-posts":[{"id":418,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/06\/12\/stories-to-hit-the-headlines-june-2017\/","url_meta":{"origin":808,"position":0},"title":"Stories to hit the headlines – June 2017","author":"Anna Gunn","date":"June 12, 2017","format":false,"excerpt":"Why Wimbledon players use inspirational slogans Professor Ian Maynard, a sports psychologist at Sheffield Hallam, comments in an article in The Guardian about the importance of motivational phrases to sportspeople. Hallam research referenced by charity Research carried out by the University into access children from low income families have to\u2026","rel":"","context":"In "In the Headlines"","block_context":{"text":"In the Headlines","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/hwbheadlines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/06\/Laura.jpg?fit=480%2C269&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":563,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/08\/07\/neymar-transfer-comment\/","url_meta":{"origin":808,"position":1},"title":"Sheffield Hallam football finance experts speak to media about the world record transfer deal","author":"Jane Gardner-Florence","date":"August 7, 2017","format":false,"excerpt":"Hallam football finance expert Rob Wilson spoke to the Sunday Express about the current 'out of control' spending by Premier League clubs in this summer's transfer window. Rob discusses the reason behind the record-spending, with the 'hyper-inflation' of transfer fees English clubs are paying being a consequence of the new\u2026","rel":"","context":"In "In the Headlines"","block_context":{"text":"In the Headlines","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/hwbheadlines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/08\/in-the-headlines.jpg?fit=1028%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/08\/in-the-headlines.jpg?fit=1028%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/08\/in-the-headlines.jpg?fit=1028%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/08\/in-the-headlines.jpg?fit=1028%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":171,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/05\/12\/other-stories-to-hit-the-news-may\/","url_meta":{"origin":808,"position":2},"title":"Other stories to hit the news – May","author":"Anna Gunn","date":"May 12, 2017","format":false,"excerpt":"Huddersfield Town earn a place in the Premier League and a huge financial windfall Football finance expert Rob Wilson spoke to the BBC World Service about the financial windfall Huddersfield Town are due following their penalty shoot-out victory over Reading in the play-off final. You can listen again from 13:20.\u2026","rel":"","context":"In "In the Headlines"","block_context":{"text":"In the Headlines","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/hwbheadlines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/o-PREGNANCY-facebook.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/o-PREGNANCY-facebook.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/o-PREGNANCY-facebook.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/o-PREGNANCY-facebook.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/o-PREGNANCY-facebook.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":28,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/03\/27\/other-stories-to-hit-the-headlines-march-and-april\/","url_meta":{"origin":808,"position":3},"title":"Other Stories to Hit the Headlines – March and April","author":"Anna Gunn","date":"March 27, 2017","format":false,"excerpt":"Professor Rob Copeland spoke to the Sheffield Telegraph on Cycling in Sheffield Speaking to Sheffield Telegraph, Professor Rob Copeland, Director of National Centre for Sport and Exercise Medicine, looks at whether Sheffield needs to become a more cycle-friendly city and how cycling can be the catalyst for Sheffield's economic growth.\u2026","rel":"","context":"In "In the Headlines"","block_context":{"text":"In the Headlines","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/hwbheadlines\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/03\/Dr-plumley.jpg?fit=428%2C268&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":820,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/10\/05\/football-tv-rights\/","url_meta":{"origin":808,"position":4},"title":"Football TV rights","author":"Jane Gardner-Florence","date":"October 5, 2017","format":false,"excerpt":"Football finance expert Rob Wilson features across national and international media discussing the latest controversial proposals around TV revenue distribution. 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