{"id":2870,"date":"2018-12-13T12:45:24","date_gmt":"2018-12-13T12:45:24","guid":{"rendered":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/?p=2870"},"modified":"2018-12-19T12:54:38","modified_gmt":"2018-12-19T12:54:38","slug":"re-launch-of-the-shu-marketing-tool-kit","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2018\/12\/13\/re-launch-of-the-shu-marketing-tool-kit\/","title":{"rendered":"Re-launch of the SHU Marketing Tool Kit"},"content":{"rendered":"<p>Marketing have recently launched a <a href=\"https:\/\/blogs.shu.ac.uk\/marketing-toolkit\">new toolkit<\/a> for Sheffield Hallam staff.<\/p>\n<p>This contains a series of how-to guides. It covers:<\/p>\n<ul>\n<li>Video and photography<\/li>\n<li>Market intelligence<\/li>\n<li>Brand, copy and content<\/li>\n<li>Event promotion<\/li>\n<li>Online content<\/li>\n<li>Print materials<\/li>\n<li>Advertising and sponsorship<\/li>\n<li>Policies (non-pay guidance, GDPR and Advertising Standards Authority)<\/li>\n<\/ul>\n<p>It also has information about the work of the marketing teams and how you can collaborate with them.<\/p>\n<p>If you have any questions about marketing, you can check the relevant section in the toolkit or email <a href=\"mailto:marketingenquiries@shu.ac.uk\">marketingenquiries@shu.ac.uk<\/a><\/p>\n<p>Further reading can be found on the\u00a0<a href=\"https:\/\/blogs.shu.ac.uk\/marketing-toolkit\/blog\">blog<\/a> and you can\u00a0follow <a href=\"https:\/\/www.instagram.com\/hallammarketing\/\">hallammarketing<\/a> on Instagram to keep up to date with recent University marketing activity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing have recently launched a new toolkit for Sheffield Hallam staff. This contains a series of how-to guides. It covers: Video and photography Market intelligence Brand, copy and content Event&hellip;<\/p>\n","protected":false},"author":5755,"featured_media":2872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_publicize_message":"Re-launch of the SHU Marketing Tool Kit","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21,5],"tags":[759],"class_list":["post-2870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uniupdates","tag-staff-resources"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/12\/Blog-image-template-NEW.jpg?fit=1028%2C624&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8KEAX-Ki","jetpack-related-posts":[{"id":1954,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2018\/05\/16\/staff-briefing-sessions\/","url_meta":{"origin":2870,"position":0},"title":"Staff briefing sessions","author":"Sarah Briscoe","date":"May 16, 2018","format":false,"excerpt":"There are a number of staff briefing sessions taking place over the next few weeks: Overview of the new Performance and Development Review \u2013 The process has changed quite a bit so I\u2019d really recommend going along to one of the briefing sessions.\u00a0 Alternatively you can read all about it\u2026","rel":"","context":"In &quot;University News and Information&quot;","block_context":{"text":"University News and Information","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/uniupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/05\/staff-briefing-sessions-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/05\/staff-briefing-sessions-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/05\/staff-briefing-sessions-gallery.jpg?fit=1028%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/05\/staff-briefing-sessions-gallery.jpg?fit=1028%2C624&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2701,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2018\/11\/01\/staff-profile-update-callout\/","url_meta":{"origin":2870,"position":1},"title":"Staff profile update callout","author":"Sarah Briscoe","date":"November 1, 2018","format":false,"excerpt":"We are doing a callout for all academic staff across the University to complete a form to update their staff profile before 30th November 2018.\u00a0 Once this form has been submitted the Marketing department will update your information on the website before Christmas.\u00a0 Updating your\u00a0staff\u00a0profile\u00a0- If you are a current\u2026","rel":"","context":"In &quot;University News and Information&quot;","block_context":{"text":"University News and Information","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/uniupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Staff-profile-callout-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Staff-profile-callout-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Staff-profile-callout-gallery.jpg?fit=1028%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Staff-profile-callout-gallery.jpg?fit=1028%2C624&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2788,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2018\/11\/20\/online-prospectus-olp-and-content-strategy\/","url_meta":{"origin":2870,"position":2},"title":"Online prospectus (OLP) and content strategy","author":"Sarah Briscoe","date":"November 20, 2018","format":false,"excerpt":"You are invited to a presentation and Q&A event that goes through the new course processes for the online prospectus. We will also showcase how marketing content is developed for the University and how you can get involved. The events will be held: Wednesday 5 December, 2-3pm in Owen 1029,\u2026","rel":"","context":"In &quot;University News and Information&quot;","block_context":{"text":"University News and Information","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/uniupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/11\/Online-prospectus-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/11\/Online-prospectus-gallery.jpg?fit=1028%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/11\/Online-prospectus-gallery.jpg?fit=1028%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/11\/Online-prospectus-gallery.jpg?fit=1028%2C624&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3206,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2019\/04\/02\/building-stronger-communities\/","url_meta":{"origin":2870,"position":3},"title":"Building stronger communities","author":"Mark Greene","date":"April 2, 2019","format":false,"excerpt":"The communications and marketing teams are holding a week of engagement between 10-14 June which will showcase our work around how we are helping to build stronger communities and create opportunities for people from disadvantaged backgrounds. As part of this, we want to hear from staff who have their own\u2026","rel":"","context":"In &quot;Faculty Updates&quot;","block_context":{"text":"Faculty Updates","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/facultyupdates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2019\/04\/Building-stronger-communities.jpg?fit=1028%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2019\/04\/Building-stronger-communities.jpg?fit=1028%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2019\/04\/Building-stronger-communities.jpg?fit=1028%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2019\/04\/Building-stronger-communities.jpg?fit=1028%2C624&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":735,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2017\/09\/11\/times-higher-education-awards\/","url_meta":{"origin":2870,"position":4},"title":"Sheffield Hallam University has been shortlisted for three prestigious Times Higher Education Awards","author":"Jane Gardner-Florence","date":"September 11, 2017","format":false,"excerpt":"The University has been recognised for its commitment to its students and work within the local community and has been shortlisted for; the Most Innovative Contribution to Business-University Collaboration; Outstanding Support for Students and\u00a0 Outstanding Contribution to the Local Community. Work undertaken in the Academy of Sport and Physical Activity\u2026","rel":"","context":"In &quot;Faculty Updates&quot;","block_context":{"text":"Faculty Updates","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/faculty-updates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/09\/THE.jpg?fit=1028%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/09\/THE.jpg?fit=1028%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/09\/THE.jpg?fit=1028%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2017\/09\/THE.jpg?fit=1028%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2685,"url":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/2018\/11\/07\/staff-sickness-absence-process-key-information\/","url_meta":{"origin":2870,"position":5},"title":"Staff Sickness Absence Process &#8211; Key Information","author":"Rachael Reitz","date":"November 7, 2018","format":false,"excerpt":"As its heading in\u00a0to cold season it's worth a quick reminder on the sickness process and the support that's available. Reporting Sickness Absence All staff should contact Line Managers directly to report sickness. Managers record the information on the Core Portal. If\u00a0a member of staff is\u00a0unable to speak directly to\u00a0their\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Sickness-image.jpg?fit=1028%2C624&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Sickness-image.jpg?fit=1028%2C624&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Sickness-image.jpg?fit=1028%2C624&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/hwbstaffnews\/files\/2018\/10\/Sickness-image.jpg?fit=1028%2C624&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/posts\/2870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/users\/5755"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/comments?post=2870"}],"version-history":[{"count":4,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/posts\/2870\/revisions"}],"predecessor-version":[{"id":2889,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/posts\/2870\/revisions\/2889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/media\/2872"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/media?parent=2870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/categories?post=2870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/hwbstaffnews\/wp-json\/wp\/v2\/tags?post=2870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}